The Best Uses for Animated Videos in Business
In Part 1 of this blog, we went over the often overlooked benefits of choosing animated videos for your business, from being a longer-lasting investment to how they can save you time and make you money.
If you missed Part 1, catch up here
Now we want to go over how and where to use animated videos in your business to make the most impact and achieve your business goals.
Animation has the power to captivate audiences. In doing so, you can breathe new life into ideas, products, campaigns, and loyalty, both employee and customer alike.
Below are 5 ways to put them to work for your business.
1. Animated Presentations & Event Videos
Whether it’s at the latest conference or trade show or simply in your office board room, an animated video presentation is sure to capture and keep people's attention (exponentially more than a person reading bullet points in front of a camera).
With animation, you can introduce your brand, explain your product, or give business updates, with or without the need for narration, in highly digestible visual bites.
We all know messages are significantly more impactful with the power of visuals. But how about we elevate the pie chart and bar graph and replace it with something better?
Something as simple as an animated logo, infographic, or kinetic typography can make your brand or message stick, whether you’re trying to keep viewers' attention for an extended period (like a conference) or only have their attention for a few short seconds (like a trade show).
2. Product Demos & Explainer Videos
A good product video can increase conversions by 144%. Product demos are one of the most common uses for animated videos. This is because animated videos can show how a product works, how to use it, and even how it fixes the problems your viewers have.
This can be extremely useful for complicated products, replacing pages and pages of hard-to-read text and making its practical application quick and easy to relate to.
In addition, an often overlooked benefit of animation for product demos is the “x-ray vision” it can provide. With 2D animation or 3D animation, you can take viewers beyond the outside view and give them a glimpse of the inner parts and workings, creating a deeper understanding and buy-in of the product.
Similarly, animated explainer videos are a great way to promote your business and explain your brand, service, or product. They're also a great way to tell a story, explain a concept, and even sell directly from the video itself.
Because animated explainer videos can communicate complex concepts in a way that is easy to understand, they are a great way to quickly show what your product or service is and how it’s going to make the viewer's life easier. This can turn researchers into confident buyers.
3. Training & Onboarding Videos
One of the most significant challenges that businesses face today is training and onboarding new employees. The process of explaining company policies and procedures can be both time-consuming and expensive, especially if you're conducting it manually. That's where animated training videos come in handy. Animated videos can help you create an engaging and effective training program that simplifies the learning process and makes it more impactful.
Some of the benefits of animated training videos:
Consistent messaging: Animated videos are pre-recorded, which means the content is always consistent. This ensures that all employees receive the same information and nothing is missed out.
Saves time and resources: Training and onboarding employees can be expensive and time-consuming. Not only does it require consistent manpower, it generally requires coordinating times and locations with employees. With animated training videos, you can efficiently distribute your training through email, on your website, or on a learning management system. Rather than having a team member spend time explaining information over and over again, an animated training video can be used to reach people where they are when they are hired.
Easy to update: Company policies and procedures are often changing. With animated videos, you can update your training program quickly and efficiently.
Repeat access: We’ve all been to a training that, for whatever reason, went in one ear and out the other. Having an animated, easy-to-watch video means that employees can brush up on info and repeat what they might have missed or forgotten at the click of a button.
4. Company and Culture Videos
Building trust and confidence is everything in business. We all strive for employees and customers alike to genuinely feel our company resonates with their values and is the right choice for them.
A solid company video can tell the story of your brand and showcase the values, mission, and history of your business. By using engaging animations and creative storytelling, you can build an emotional connection with your viewers and establish a strong brand identity. Evoking emotion and connection means you’re more likely to stick in the memory of your viewer.
Animation can also make your video a longer-lasting investment, less prone to becoming antiquated with time. And they are easy to update as your business grows and changes.
5. Advertising
Most businesses agree that video has become the king of content when it comes to advertising. So let’s just run down a quick list of animated advertisement benefits:
Higher engagement: Video ads have higher engagement and retention rates than traditional text or image-based ads. Animation, in particular, can capture attention with its dynamic visuals and lively characters. It’s inclusive, memorable, and creates an emotional connection.
Increased conversions: When done correctly, animated video ads can help convert viewers into customers. By showcasing the benefits of your product or service and providing a clear call-to-action, you can turn inquiry into confidence and turn leads into customers.
Versatility: Whether it’s via LinkedIn, Meta, Google, OTT/CTV ads, or any other place your target audience might be, an animated video can meet them exactly where they are. Animated videos are easily cut, edited, resized, or reformatted to be useful for more than one campaign, via multiple platforms, and for extended periods of time, generating higher ROI.
Better storytelling: Animated videos allow businesses to tell their brand story in a creative, thoughtful, and engaging way. By using characters and animation, you can create a story that resonates with viewers and leaves a lasting impression.
The Bottom Line: Harness the Power of Animated Videos
Animated videos are not just a marketing trend; they are a powerful tool for businesses to connect with their audiences on a deeper level. With their unique storytelling ability, capacity to simplify complex topics, and engaging nature, animated videos can significantly enhance a company’s storytelling efforts.
By investing in animated videos, businesses can deliver their message more effectively, stand out from the competition, grow and engage their teams, and achieve better results overall.
If your business is ready to leverage the power of animated videos, consider partnering with Levitate Media. We can assist you in creating high-quality animated videos designed to achieve your unique goals.
