The Best Way to Build Your Brand With Educational Video Production

Want to create educational video content that engages, entertains, and educates your audience so you can position yourself as an expert? Whether you’re a teacher, a leader, or a solopreneur, we’ll explore educational video production to help you build awareness and trust.

Educational Video Production: What Is It?

When you hear “educational video production”, you might automatically think about the classroom. But actually, the content could be anything from creating online courses for e-learning for educational institutions to training videos to educate and maintain new employee retention.

You could even make instructional videos for your business to create a unique learning experience for customers (especially when introducing a new product!). Videos of this type can range from short tutorials to detailed mini-courses.

A Few Tips For Planning Your Educational Videos

In the planning stage, something that’s important for you to consider is your target audience. This will help determine the style of video you’ll create. Some might have more intricate motion graphics production or full-scale animation. If yours is the latter, partnering with a professional motion graphics studio can elevate your educational video series to the next level. A full-scale production with multiple camera angles, 3D animated graphics, titles, and custom music can actually help to set your educational videos apart from the rest.

Another thing to consider for educational video production…

It is important to think about both your subject matter and teaching style. Your educational video should have visuals that match your style, tone, pace, and overall appearance. In the end, you want it to reflect who you are or your brand.

Now, once you know what kind of educational video you want to make, it’s important to consider how you’ll distribute it. What do we mean by that, exactly? As an example, think about whether your online training videos will be free or if they’ll require paid access.

See the video case study we created for TAB Bank:

Case Studies for Educational Video Production

Case studies are powerful marketing tools that can convert leads by providing social proof to support your claims.HubSpot’s State of Marketing Report 2020 states: that 13% of marketers use case studies as one of their primary content strategies.

You may not have thought about these types of videos as being educational. But when you address a specific dilemma your customers face, case studies take an educational approach to present a problem and the appropriate decision-making skills necessary to resolve it.

Using video case studies, potential customers can learn about the history of your previous customers. And also previous situations that are similar to the core problem or challenge. By doing this, you teach them how you can help them overcome these obstacles.

In 2021, 86% of all online video consumption was made up of eLearning videos.

See the video case study we completed for Humantech of their client Wells Enterprises (Blue Bunny):

Educational Video Production: The Process

A key part of the pre-production is putting yourself in your audience’s shoes. You see, the closer you are to the subject matter, the harder it is to distance yourself from being “the expert” and teaching in a way that is relatable and understandable.

Let’s say you are an expert in search engine optimization (SEO). Teaching someone not to keyword stuff won’t help if they aren’t aware of what keywords are in the first place. Identifying your audience’s existing knowledge of the subject matter (and, more importantly, what they don’t know) is crucial before you even start the video production process for your training videos.

Scriptwriting

Writing your script is the first step to video projects, whether it’s an explainer video, a live-action video, a motion graphics video, or a whiteboard animation video. In order to write your script, you must first create an outline. How this structure will look depends on the type of educational video production you’re creating. If this is an explainer or product video, a typical outline for a video script would usually have the following components:

• A brief introduction
• Identifying the problem
• Unsuccessful Solutions
• What Makes Your Solution Unique
• The Call To Action

If you’re creating educational video content for higher education, for example, you’ll want to:

• When you have finalized your script for motion graphics or animated educational production videos, you will need to record your voiceover.
• Keep your tone friendly and conversational
• Make your sentences as short as possible
• Keep your language simple and clear
• Create a story structure

Voiceovers

When you have finalized your script for motion graphics (or animated educational production videos), you will need to record your voiceover. In the next step (storyboarding), the voiceover will be used to mark timings for the animation, so it is important that you record it soon after writing your script.

You can either do your own voiceover or hire a professional to do it for you. If you do decide to record a voiceover yourself, you’ll want to make sure you use a good microphone and record in a quiet, soundproof room.

Storyboard

As part of the production process, you’ll need to create a storyboard. This is basically a series of rough sketches of the visual images that you want to appear in your video at specific intervals. If you’re working with an educational video production company, the full-service production team will be able to help you with this.

If you’re going at this on your own, there are storyboard templates out there that can be useful for helping you with this. You can even several you can download for free online.

Animation

After you have created your storyboard, you will need to create and edit your illustrations. The Adobe Creative Suite is an excellent tool for this. If you do not have time or feel uncomfortable drawing your own custom images, you can always work with an experienced educational video production company, like Levitate Media. Alternatively, you can use preexisting images from stock image galleries in software such as VideoScribe and Animaker.

Using the same tools you used to make your movie, you should be able to add your voiceover and sound effects afterward.

*Post-production tip: if you decide to add music and sound effects to your video, keep in mind that they should compliment your story, not overshadow it.

Please get in touch if you need support producing high-quality educational videos for all types of learners. Over the past ten years, our team here at Levitate Media has been creating live and animated videos for businesses. We offer services from animation, filming, editing, translation, voiceover, music, and e-learning. And for any function! Including marketing, recruitment, training, and development, as well as corporate events, we can generate video. Simply visit our services page for more details or contact us here today.