Need to create a video for your business? You’re in the right place.
It could be a promotional video for a new product launch, a marketing video to boost brand awareness, a company culture piece to attract top talent, or a training video to help onboard new employees. No matter the purpose, every great video starts with one goal: capturing your audience’s attention.
A well-produced company video does more than look good. It helps your brand connect with people, tell your story, and leave a lasting impression. Having high-quality video production can be a great marketing tool for reaching potential customers and reinforcing your company’s core values.
Today we’ll look at 10 tricks and tips you can use to ensure your own video content reaches your audience.
What Makes a Great Company Video
- Start with a Clear Purpose: Before you pick up a camera, define what your company video should achieve. Are you promoting a new product, highlighting company culture, or training employees? Every visual choice should tie back to that goal.
- Show Your Company Culture: The best corporate videos feel genuine. They show real people, authentic moments, and a clear sense of purpose. When your video reflects your company culture and core values, it builds trust and helps your audience connect with your brand.
- Focus on Important Elements: High-quality content balances creativity with clarity. A great company video includes a focused message, professional visuals, clean audio, and pacing that keeps people engaged. These elements make your story easy to follow and memorable.
- Use Strong Visual Elements: Good visuals do more than make a video look nice, they hold attention. Lighting, composition, and movement all play a role in how your story feels. Pair that with confident narration or thoughtful interviews to create a video that’s polished and personal.
- Tell a Story That Sticks: People remember stories, not scripts. Corporate video production is about transforming information into emotion. When your message resonates on a human level, your brand becomes part of the viewer’s story.
1. Make Use of Storyboards
Every great company video starts long before the camera rolls. One of the smartest things you can do in pre-production is create a storyboard.
A storyboard helps you visualize how your corporate video will flow, scene by scene. It lays out the key elements, from camera angles to dialogue, and makes sure your video supports your goals.
Think of it as your roadmap. It keeps your team aligned, saves time during filming, and prevents expensive do-overs later. Whether you’re producing a marketing, training, or product demonstration video, storyboarding helps everyone understand the vision before production begins.
Pro Tip: Before filming, schedule a short meeting with your creative and production teams to review the storyboard together. This step ensures your video stays consistent with your brand story and mission statement.
2. Don’t Overcomplicate Your Message
The best company videos get to the point fast. Before you start filming, define the single takeaway you want your audience to remember.
Your video might be promoting a new product, introducing your team, or explaining a complex service. Whatever the goal, keep the message simple. A clear story is more powerful than a clever one.
When corporate videos try to say too much, they lose focus, and viewers. Instead, guide your audience through the most important idea, supported by strong visuals and a confident voice.
Pro Tip: Before you write your script, ask: “What do I want someone to think, feel, or do after watching this video?” That question keeps every frame intentional.
If you’re not sure where to start, look at successful corporate video examples from brands that simplify complex ideas through strong storytelling. The right creative direction can turn an ordinary business video into content that drives real results.
3. Make Sure You Speak Your Audience’s Language
Even the most polished video won’t land if it doesn’t connect with the right people. To create an effective video, you need to understand your target audience: their needs, challenges, and what they care about most.
When you’re close to your own brand, it’s easy to forget that not everyone knows your industry terms or internal language. Keep your script clear, simple, and focused on the viewer’s perspective. The goal is to make your message feel familiar and relatable, not technical or out of reach.
For example, if you’re producing an explainer content for a financial product, focus on real-world benefits instead of complex jargon. If your video speaks directly to your audience’s goals, it’s more likely to build trust and leave a memorable impact.
Pro Tip: Test your script by reading it aloud to someone outside your department. If they understand your message the first time, your audience will too.
4. Think About the Tone of Your Company Video
Tone sets the mood for your message. It tells viewers how they should feel about your brand. Before filming, decide what emotion you want your audience to walk away with.
Are you aiming for something fun and energetic? Or professional and inspiring? The tone should match your brand’s personality and the type of corporate video you’re creating, whether it’s a culture video, recruitment piece, or internal training video.
Your company culture and values play a big part in this. A healthcare company may need a calm, trustworthy tone, while a tech startup might lean toward upbeat and innovative. Whatever the case, authenticity always wins. Recent studies show that over 80% of consumers prefer brands that sound real and relatable.
Pro Tip: Use your brand’s core and mission statement as a compass for tone. Every choice from lighting and music to voiceover, should support that message.
The right tone doesn’t just make your video sound good, it helps audiences feel connected to who you are. That’s what makes a corporate video stand out in a crowded feed.
5. Keep It Short and To The Point
In 2025, the average human attention span is just 8.25 seconds, which means every second in your corporate video needs to pull its weight.
Most audiences decide within the first few seconds if they’ll keep watching. For marketing videos or product demos, aim for under two minutes. Training videos or internal communications can run a bit longer, but every second should add value.
A concise, focused message helps your viewers remember the key takeaway. Think of your video like a highlight reel, show the most important moments, cut the rest, and leave them wanting more.
Pro Tip: After your first edit, watch the video and ask, “Could this section be shorter without losing meaning?” That simple question often turns a good video into a great one.
6. Script Out Your Company Video
Even if your team feels confident on camera, having a clear script keeps everything focused and on message. It helps your video flow naturally and ensures your audience understands what you’re trying to say.
A script doesn’t have to sound robotic or overly formal. Think of it as a guide, a way to organize your ideas so your video feels intentional, not improvised. This is especially useful for voiceovers, explainer videos, or training content that needs to be consistent every time it’s viewed.
Here’s what a strong script should include:
- A quick, engaging introduction
- The problem or challenge your audience faces
- Why past solutions haven’t worked
- How your company provides the better solution
- A clear call to action
Pro Tip: Read your script out loud before filming. If it sounds awkward in conversation, it’ll sound awkward on camera.
By scripting your key points ahead of time, you’ll make your corporate video more professional, confident, and effective, helping your brand communicate in a clear, engaging manner.
7. Use Testimonials to Your Advantage
Few things build trust faster than real stories from real people. Testimonial videos give possible customers a chance to hear directly from those who’ve experienced your brand.
In a world full of polished marketing contents, authenticity stands out. A short, honest interview with a happy client can make a bigger impact than a scripted sales pitch.
According to BrightLocal’s 2024 Trust Report, 46% of consumers say they trust video testimonials as much as personal recommendations, making them one of the most persuasive forms of brand storytelling. The key is focusing on how your product or service helped solve a real problem or made life easier for the customer.
Highlight the results, not just the features. When your audience sees relatable success stories, they begin to imagine the same outcomes for themselves. That’s how brand create connection and credibility.
Pro Tip: Pair your testimonial footage with B-roll of your team, product, or work environment. It makes the story more dynamic and shows your company’s personality in action.
At Levitate, we’ve seen how testimonial and case study videos strengthen relationships and influence decisions. When done right, they don’t just tell your story, they prove it.
8. Make the Right Music Work for Your Company Videos
Music sets the emotional tone of your video just as much as the visuals. The right soundtrack can make your message more memorable and elevate a good company video into a great one.
Think about the mood you want to create. A corporate video introducing your team might use something upbeat and welcoming, while a product video demonstration could call for something more focused and modern. The sound should always complement the pacing, visuals, and emotion you want your audience to feel.
Avoid using popular songs unless you have the rights to them. Instead, explore licensed or royalty-free tracks that fit your brand style. Many professional video producers work with dedicated composers or stock music libraries to find the perfect match.
Pro Tip: Watch your final cut once with the sound off, and once with music only. Each version should still make sense on its own. That’s how you know your visuals and audio are working together.
Great sound design does more than fill silence, it adds depth, reinforces your message, and helps your company video leave a significant impact .
9. Consider Your Company Video Style
The style of your video shapes how people perceive your brand. Before jumping into production, the company decide which visual approach best supports your message and goals.
A live-action company video works well for recruitment or company culture pieces because it feels human and relatable. Animation or motion graphics are ideal for explainer videos and financial products that need a clear, simplified story. And for marketing campaigns or corporate video examples that highlight a product or event, a mix of styles can keep things dynamic.
Your choice of visuals should reflect your audience and your brand identity. Every detail: from lighting and color to typography and transitions, affects how professional and memorable your final piece feels.
Pro Tip: Ask yourself, “What emotion should viewers feel when this video ends?” Let that answer guide your visual decisions and editing style.
10. Don’t Forget to Be Yourself
Authenticity is one of the strongest tools you have on camera. Viewers connect more with people than with polish, so let your true company culture and personality shine through.
If your brand is relaxed and approachable, let that energy come across in how your team speaks and interacts. If your tone is more formal or refined, reflect that professionalism through wardrobe, setting, and pacing. The goal is to be genuine, not performative.
People can tell when a business feels real. That’s why authentic company videos don’t just inform, they build trust. When employees feel comfortable, confident, and proud of their work environment, the audience gets a glimpse of what makes your brand special.
Pro Tip: Encourage your team to focus on conversation, not perfection. A few natural moments of laughter or unscripted dialogue often make the biggest impact.
Being yourself isn’t about perfection, it’s about connection. That’s what turns a standard corporate video into a story people actually remember.
How Do I Find the Best Corporate Video Production Company for Me?
Choosing the right production partner is one of the most important steps in creating a company video that truly delivers results. A skilled video production company will understand your goals, guide your creative direction, and manage every stage of the process with strategy and precision.
1. Review Their Portfolio
- Look for examples that align with your industry and audience.
- Pay attention to how each video communicates a clear message and emotion.
- The best producers can show a mix of styles, training, culture, and product demonstration videos, all executed with intention.
2. Bring Ideas to the Table
- Come prepared with visuals, tone, or story references that inspire you.
- A strong creative team will use those ideas as a starting point, refining them into something that feels uniquely yours.
3. Share Brand Details Early
- Be clear about your company’s foundational values, mission statement, and target audience.
- The more context you provide, the easier it is for a production team to capture your brand accurately.
4. Evaluate Their Process
- A professional video partner will have a defined workflow, from discovery to post-production.
- They’ll ask smart questions about your goals, audience, and success metrics before discussing budget or deliverables.
Final Thoughts
Company videos serves as one of the most powerful tools for business communication. They simplify complex ideas, build brand trust, and help audiences connect with your message in a way that text alone can’t.
Recent studies show that more than 70% of people visit a company’s website after watching a video, and landing pages with video can boost conversions by over 80%, a clear signal that strategy-driven video content holds major leverage.
From marketing and training videos to brand storytelling and culture pieces, a strong corporate video reflects your company’s values and makes a memorable impact on potential customers.
Ready to bring your company video to life? Our team at Levitate Media helps businesses turn ideas into powerful visual stories that engage audiences and drive results.
Frequently Asked Questions
What makes a company video effective?
An effective company video delivers a clear message, reflects your brand’s values, and connects emotionally with your audience. Strategic planning and strong visual storytelling make all the difference. Learn more in our guide on corporate video production.
How long should a company video be?
Most company videos perform best between 60 and 120 seconds. The key is to stay concise, focus on the main takeaway and remove anything that doesn’t support your message.
What type of company video should I start with?
Start with a video that supports your biggest business goal. Many teams begin with a brand video or an explainer video to introduce their story and build trust with possible customers.
Can company videos help with employee training?
Yes. They are one of the most effective ways to teach processes and align teams consistently.
How do I plan my next video project?
Start by defining your goal, audience, and message. Then build a storyboard, set a clear timeline, and choose a production partner who understands your brand and vision.
As you can see, video is a great tool to show your personality and brand initiatives, plus make an impression on your audience, as well as increase traffic and conversion rates. Sound interesting? Why not contact us for help creating a memorable corporate video!
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