Need a video for your business? You need to grab your audience’s attention no matter what style of video you’re creating – a promotional video for a new product launch, a marketing video, a company culture video for recruitment, or an introduction video for your website.
Having high-quality video production can be a great marketing tool for reaching potential customers. So we’ll look at 10 tricks and tips you can use to ensure your video content reaches your audience.
1. Make Use of Storyboards
One of the most important parts of the pre-production process is creating a storyboard. The visuals can make it easy for you to see how your video will flow and how shots will come together.
Storyboards may include:
- The actions that take place in your video
- How many shots and when each appears
- The main focus of the shot
*TIP* Having a meeting with everyone involved before filming may help you avoid leaving out any key elements.
2. Don’t Overcomplicate Your Message
Always keep in mind what you want your viewers to take away from your video. No matter how good your video is, if your message isn’t right, you won’t reach your target audience. Moreover, you’ll lose your audience if you lose focus and start rambling.
Remember, your video should convey the most important points to your viewers – clarity is always more important than cleverness.
3. Make Sure You Speak Your Audience’s Language
Piggybacking off our previous point, to clearly communicate your message, you must put yourself in the viewer’s shoes. After all, YOU know what you're talking about, and that can put you a little too close to the subject.
Use language your audience will understand instead of multinational marketing strategy corporate jargon. You don’t want them to walk away from your video with a lesser understanding of your product, right?
4. Think About the Tone of Your Company Video
Do you portray an image that is light-hearted and fun or one that has a more professional feel? Be sure that your video conveys whatever impression you want to give to your viewers.
Understanding your audience will help you figure out what tone will resonate with them. For example, if you’re in the healthcare industry, your tone of voice may differ dramatically from those in the home improvement industry.
5. Keep It Short and to the Point
Make your video short and to the point. Of course, there’s no set length for your video, and there are a lot of factors to consider. Previous articles have discussed this, even earlier on in this one (that just shows how important it is!).
These days, people don’t have time (or patience) for long, drawn-out videos. Most people watch a video for no more than 60 seconds. That’s why our next tip is so important to help you make sure to make your point, make it short, and make it effective…
6. Script Out Your Company Video
Have you ever told yourself you’d remember something that you didn’t write down and later forgot all about it? To avoid that happening during your corporate video shoot, consider writing a script with the following:
- A brief introduction
- What the viewer’s problem is
- Some failed solutions
- Reasons to choose YOUR solution
- Action steps
Having a script will keep you on track so you don’t drift off-topic, potentially losing your audience.
7. Use Testimonials to Your Advantage
Testimonials from satisfied clients can be really powerful. You help your audience gain trust in you – and your product or service – by featuring testimonials from past customers.
The most effective testimonials are those that highlight the benefits for your customers. Yes, the features of a new product are certainly important. But how does it help your viewer? Use real customer testimonials that reflect how life has been improved as a result of using your product. The proof is in the pudding!
8. Make the Right Music Work For Your Company Videos
An okay video can be transformed into a great corporate video with the right music. The perfect soundtrack enhances the whole project.
It’s important that the music not only matches the pace of your script but also conveys the mood you want at just the right moment.
*TIP* If you’re looking for some good music for your videos, you may want to skip Spotify. We list some of the best royalty-free places and composers for hire here.
9. Consider Your Company Video Style
Choosing the right style for your video depends on several factors, including its purpose, budget, and brand.
Animation is most effective when it comes to creating corporate explainer videos, while live-action works best for recruitment videos or product demonstrations.
10. Don’t Forget to Be Yourself
It’s easy to clam up or act awkward when being faced with a camera. Just be yourself! Use the language you use at work (maybe skip the swear words) and wear what you normally wear to the office.
Do you usually wear jeans? Wear jeans to your shoot! As long as you are dressed appropriately and it reflects your company, go for it!
How Do I Find the Right Corporate Video Production Company for Me?
There are hundreds of video production companies out there, so here are some tips on how to choose the best one for you:
- Review their portfolios – Have they worked in similar industries? Do the companies they’ve worked with have a solid reputation?
- Have some ideas – Showing the team a few ideas to convey what you have in mind helps make sure the end result is what you are looking for. However, make sure that you’re open to their professional suggestions!
- Give details about your brand and goals – This is a very bespoke process, so beware of companies that give you a quote based on basic information without getting more details from you!
Remember, this is a partnership between you and the production company. You want to feel comfortable working with them. So, above all, trust your gut.
One of the best ways to showcase your brand is through videos. According to research, 75% of people visit a website after watching a video (which is why video marketing on social media platforms is so important!). Not only that, but by placing a video on your homepage, you can increase conversion rates by up to 20%!
Video is a great tool to show your personality and make an impression on your audience – as well as increase traffic and conversion rates. Sound interesting? Why not contact us!
