10 Proven Ways Marketing Videos Drive Growth

You’ve noticed it, right? Everywhere you look, marketing videos are taking over. From Instagram reels to product demos on landing pages, it’s like video has become the go-to language for businesses. And honestly, there’s a reason for that—they work!

Videos grab attention, tell stories, and make your message stick. That’s probably why most businesses are all-in on marketing videos these days (seriously, 91% of them). It’s not just a trend; it’s the thing that gets results. Whether you’re looking to get more eyes on your brand, boost sales, or build that ever-important customer trust, video can make it happen.

The simple truth is this: when you include video in your marketing efforts, your business grows. Let’s look at 10 specific ways marketing videos can drive growth:

1. Marketing Videos Boost Engagement

Let’s face it- getting people to actually stop scrolling and pay attention to your content is a challenge. But that’s where videos shine! They’re like the digital version of waving your hand and saying, “Hey, over here!”

Think about how social media platforms prioritize video content. Instagram Stories, TikTok, and Facebook Reels are all designed to spotlight videos because that’s what people want to watch. Even LinkedIn is leaning into video more! A short, snappy video can grab attention in seconds and keep people engaged long enough to hear your message.

Pro Tip: Keep your videos platform-specific. What works on TikTok might not land on LinkedIn. Play to the strengths of each platform, and don’t forget captions—they’re a lifesaver for people watching without sound.

To learn more about video marketing on social media, check out this series: YouTube, Instagram, TikTok, and LinkedIn!

2. Videos Increase Conversions & Sales

Videos don’t just grab attention- they’re closers. Whether it’s a product demo, a testimonial, or a simple explainer, videos help people see the value of what you’re offering. And when they can see it, they’re more likely to buy it.

There’s data to back this up! According to a study by EyeView, landing pages with videos can boost conversions by over 80%. People trust what they can visualize, and videos make products or services feel real and relatable.

Pro Tip: Keep your call-to-action (CTA) clear and direct. Whether it’s “Buy Now,” “Sign Up,” or “Learn More,” make sure your viewers know what to do next. Bonus points if you add the CTA visually and verbally!

3. Video Enhances Brand Recognition

You know that feeling when you see a brand’s video, and it just clicks? That’s the power of video for brand recognition. The combination of visuals, music, and storytelling sticks in people’s minds way more than a static ad.

Videos give your brand personality. They’re a chance to show who you are, what you value, and why people should care. The more consistent your style, tone, and messaging are across videos, the more memorable you become. In fact, staying on-brand can increase revenue by up to 20%!

Pro Tip: Include your logo, colors, and fonts consistently, but don’t overdo it. The story should shine, not just your branding. Subtle and smart is the way to go.

4. Boost SEO Rankings with Video

Search engines love video content. Why? Because people spend more time on pages with videos, and that’s a strong signal to Google that your content is valuable. Plus, hosting videos on YouTube (hello, the world’s second-largest search engine) opens up a whole new avenue for discoverability.

But there’s more to it… Videos can earn backlinks, encourage social shares, and improve your click-through rates on search engine results pages (which increases organic traffic by 157%)! All of that adds up to better SEO performance.

Pro Tip: Don’t forget to optimize! Use keywords in your video’s title, description, and tags, and add captions or transcripts for accessibility (and bonus SEO points).

5. Marketing Videos Build Trust & Loyalty

People don’t just buy products—they buy from brands they trust. Videos are perfect for building that trust. Whether it’s a behind-the-scenes look at your process or a heartfelt customer testimonial, video helps you connect on a personal level.

When viewers see real people (like your team or happy customers), it shouts authenticity. And let’s be honest: trust is the secret sauce for building loyalty and getting those repeat customers.

Pro Tip: Authenticity is everything. 78% of consumers say they’re more likely to trust a brand if their content feels genuine. Focus on highlighting real stories, honest emotions, and relatable experiences in your videos to build that trust.

6. Improve Email Marketing Effectiveness

Emails are great and necessary, but let’s be honest- they can feel a little... dull. Adding a video? Game changer. Just putting the word “video” in your subject line can boost open rates by 19%. And when there’s an actual video in the email- people are way more likely to click through.

Use video to demo a product, share a quick update, or say “thanks” in a more personal way. It’s a simple addition that makes your emails way more engaging.

Pro Tip: Don’t embed the video directly—use a thumbnail image with a play button that links to your video. It looks cleaner, loads faster, and works across more email platforms.

7. Educate & Inform Your Audience Quickly

When you need to explain something complicated, a video is like your cheat code. Tutorials, product demos, or even quick FAQs can turn “confused and frustrated” into “informed and excited.”

People process visuals faster than text, and for most people, watching a 2-minute video beats reading a 10-page manual any day. Plus, educational content positions you as an expert in your field.

Pro Tip: Use screen recordings or animations for technical topics, and don’t forget to include timestamps or chapters for longer videos. Make it easy for viewers to find what they need.

8. Marketing Videos Increase Social Shares

If you’ve ever sent a funny or heartwarming video to a friend, you already get this one. People love sharing videos that make them feel something. Studies actually indicate that people are 52% more likely to share video content on social media than other forms of content.

Platforms like TikTok and Instagram thrive on video content, and the right clip can go viral faster than you can say “trending.” The key is to create content that resonates with your audience emotionally.

Pro Tip: Keep it on-trend. Use humor, tell a great story, or hop on a current trend to boost shareability. And always include your branding so people know it’s your video.

9. Videos Keep Your Brand Competitive

Here’s the thing: video marketing isn’t a “nice to have” anymore—it’s an expectation. Your competitors are doing it, and if you’re not, you’re risking being left in the dust.

Staying competitive means keeping up with trends, whether that’s live video, 3D animation, interactive content, or even new AR/VR experiences. Video shows your audience that you’re current, relevant, and worth their attention.

Pro Tip: Don’t stress about doing it all. Pick one or two video types to start with, and expand as you grow. Consistency beats complexity every time.

10. Marketing Videos Deliver Impressive ROI

Let’s talk money. Yes, creating videos can feel like an investment, but the ROI? Totally worth it. Businesses consistently report that videos deliver a stronger return than most other marketing efforts.

Even simple, cost-effective videos can drive serious results. It’s all about being strategic. Focus on the type of videos your audience wants to see, and let them do the heavy lifting for your sales and marketing goals.

Pro Tip: Follow the data. Test a video campaign, track the results, and use what you learn to level up your future videos. It’s about progress and understanding what your customers want!

The Bottom Line

Marketing videos give you results that other content just can’t. Think of video as the CEO of your marketing strategy. While other content forms are important, it’s video that sets the vision and drives a company forward. Video not only adapts to nearly every platform and audience, it maximizes engagement, drives conversions, and leaves a lasting impression. The bottom line: marketing videos are indispensable for your business growth.

Your audience is out there scrolling, watching, and waiting to find that “ah-ha” moment. Don’t miss the opportunity to connect with them and take your business to the next level. Whether it’s a quick behind-the-scenes clip, a customer testimonial, or a clever product demo, video marketing can help you grow!

At Levitate Media, we specialize in creating high-quality, authentic marketing videos that drive engagement and growth. Let’s work together to tell your brand’s story and see how video can transform your business. Contact us today!