What Is a Video Producer?

​A video producer is one of the most important roles in any video project, but also one of the least understood.

When most people think about video production, they picture the camera operator filming the shots or the editor cutting everything together. Those roles are easy to see. The producer’s job is different.

The producer is the one keeping the entire process moving. They connect the creative vision with the practical steps needed to deliver a video that works, on time, on budget, and aligned with your brand goals.

In this post, we'll highlight why this role is so important, define what a video producer is, and outline the main responsibilities that make it such a key position in the video production process.

The Role Of A Video Producer

A video producer oversees the entire video production process from start to finish.

Their job is to balance creative vision with organizing logistics. That means keeping the video aligned with the client’s goals, delivered on time, and produced within budget.

The video producer creates and manages the entire video production schedule - from pre production process through post-production and editing. The producer assembles the team and ensures all crew members working on the production are unified to deliver the concept for the video.

Feature Film or Tier 1 Commercials may have additional Producer roles such as “Line Producers”, who only manage the budget “Post-Production or VFX Producers”, who only work in post-production stages, or “Associate Producers” to assist in specific areas needed.

In most projects, the producer builds the schedule, assembles the team, and makes sure every crew member knows what they’re responsible for. On a larger production, they may bring in specialized roles like line producers or post-production producers. On smaller projects, they might directly manage camera operators, editors, writers, and designers themselves.

The producer can be seen as the “CEO” for the video production, so this role holds a lot of responsibility and is directly linked to the success of the video.

Why a Video Producer Is So Important

Although their role is a bit abstract, it is vital to have a video producer for any video projects that you have in your pipeline.

Producing video without a producer is like running a project without a manager, things can fall apart quickly. Someone needs to be the point person to take charge of the entire video production and keep everything moving forward.

One of the most important jobs of a producer is to share the vision with each team member working on the shoot. They are the one who connects strategy with execution, making sure every department, writers, editors, camera crew, and designers understands the vision and how their role fits into it.

In a way, the video producer focuses heavily on project management, making sure each crew member has the time and equipment needed to deliver their part of the production.

As with any project, obstacles may arise which can impact the creative vision, schedule, budget, or sometimes all three! A skilled Producer can navigate the production through troubled waters and adapt to changes as they come.

This is especially critical in business video projects. Companies invest in video because it needs to work, to explain, inspire, or convert. Without a producer leading the process, it’s easy for a video to drift off-message or lose momentum.

A skilled video producer doesn’t just manage schedules, they protect your budget and your message, making sure every dollar you invest creates business value.

What Qualities Should A Video Producer Have?

Finding the right video producer for your project can kind of be like trying to find a needle in a haystack.

You need someone who has all the right interpersonal skills and is versatile. But what qualities should you look for when you're interviewing them?

• Adaptability - Things can often go wrong in the video production process. The video producer must lead the charge to get everything back on track.
• Resolute Creative Direction - The video producer needs to be able to share the project's vision with his or her crew members.
• Time Management - It's so important that nothing falls behind in the , so successful video producers are always trying to stay on track and communicate schedules.
• Film Production Knowledge - Video producers don't have to be an expert in specialized fields like editing or scriptwriting, but they should know enough to recruit and find the right people for the right roles to bring the final product to life.
• Organizational Skills - Successful video producers are organized and detail-oriented.
• Clear Communication Skills - Assigning tasks, sharing the vision, and providing actionable feedback are necessary tasks that video producers have to do regularly.

It doesn't matter if you're making a digital video or a documentary, these skills will help any video producer stand out from the pack and excel.

How To Become A Video Producer

Filmmaking is an art, and a video producer should be able to guide their crew to create a masterpiece.

As such, it's important for video producers to understand all aspects of the video production process, so ultimately they know what every department is doing.

Many start their careers in entry-level roles like production assistants, gaining first-hand knowledge of how shoots run. Others come from backgrounds in media, journalism, or digital marketing, learning how to connect storytelling with business strategy.

You can also get your bachelor's degree from an accredited university in broadcast journalism, multimedia, motion graphics, or a related field. In addition, some universities might have a specific video production program that you can take.

Look for opportunities with established videographers or a production company to get your leg in the door.

From there, you can begin your career and continue to rise up in the field.

How to Choose the Right Video Producer for Your Business

Not every producer is the right fit for every project. The right one can mean the difference between a video that feels scattered and a video that actually moves the needle for your business.

Here are a few things worth paying attention to when choosing a video producer:

• Experience Across Industries – A strong producer knows how to adapt.
• A Strong Portfolio – Look for proof. Their past projects should show not only quality, but also the ability to handle challenges similar to yours.
• Clear Communication – The best producers keep things simple. They explain your options clearly, give you updates along the way, and make sure there are no surprises.
• Problem-Solving Skills – The right producer will have stories of keeping projects on track even when things got tricky.
• Strategic Alignment – A producer’s should think about how your video supports your broader video marketing strategy.

Video Producer Jobs And Salary

When people search for “video producer jobs” or “salary,” they’re often curious about what producers are worth. For businesses, this is also a helpful way to understand the investment you’re making when you bring on a professional producer.

Popular job boards like Indeed, Zip Recruiter, and Monster.com are great places to begin your search for your next video producer.

On the job market, the average salary for a video producer in the U.S. is around $83,000, though it varies by location, industry, and experience level. For companies hiring freelance or agency producers, rates are often structured by project scope rather than annual pay, but the takeaway is the same: skilled producers are in demand because they keep projects on time, on budget, and aligned with goals.

With this information, you can put together a strong resume and application for video producer jobs and begin the interview process.

What Makes a Video Producer Successful?

The video producer's responsibility is to bring effective, engaging video content to life. Their roles are dynamic and constantly changing depending on the project and team surrounding them.

The most successful video producers are adaptable and have clear creative direction as well as film knowledge. In addition, they should have strong time management, organizational, and communication skills.

When you have the right producer leading your project, you get more than just a finished video, you get a partner who makes sure the video works for your business.

For example, in our Linden Lab case study, Levitate producers coordinated scripting, animation, and live footage into one seamless product video. The result wasn’t just a polished final cut, it helped Linden Lab clearly communicate their vision to a global audience.

Final Thoughts

A video producer plays a critical role in turning creative ideas into effective business videos. They bring structure, direction, and strategy to every stage of production, ensuring the final video isn’t just polished, it delivers results.

Whether you’re creating a brand story, a testimonial, or a training video, having the right producer in charge means your investment is protected and your message is clear.

At Levitate Media, every project is backed by an experienced producer who guides you through the process from start to finish. Our team makes video production simple, strategic, and effective, so you can focus on your business while we handle the details.

Frequently Asked Questions

Is a video producer the same as a director?

No. A producer manages the budget, timeline, and team, while a director focuses on creative execution. Both roles often work together on corporate video production. Levitate's Marketing Video Services bring both roles together for a seamless production process.

Do small businesses need a video producer?

Yes. Even smaller projects benefit from a producer who keeps everything organized and ensures the final video meets business goals without wasting time or money.

Can a video producer work remotely?

Absolutely. Many producers manage shoots virtually, coordinating teams and assets online. Levitate offers remote video production so businesses can create professional videos from anywhere.

What’s the main goal of a video producer?

The goal is to deliver a video that’s on-brand, on time, and on budget, while keeping the message clear and effective for the audience.

How does a video producer add value to marketing?

Producers make sure videos align with strategy, helping businesses get better ROI from campaigns. For examples, see our testimonial videos and case studies.

Ready to Work With a Video Producer? Let’s create a video that works for your business. Connect with our team today.