Sometimes, it's challenging to explain exactly what your business does. No one wants to read long PDF’s and oftentimes these days communication can happen remotely. This means it’s essential to always lead with the best picture of your business you can. This is where business video production comes in.
We've all been there. An interested prospect asks for a pitch and immediately, you freeze. You've rehearsed this so many times. What's happening?
If only you have a simple, digestible asset to share with them.
Business video production is the process of making a polished, corporate video that showcases your company in the best possible way.
In this post, we'll cover the basic mechanics of video production for your business, so you'll have everything you need to know to begin creating quality video content.
The Role of Business Video Production in Your Marketing Strategy
It doesn't matter how big your company is. Every business entity ranging from small businesses to major corporations will benefit from having a great video library showcasing their company, team, products, and clients.
Video production is an important part of a company's marketing strategy. Its role can be two-fold:
- Demand Generation
- Brand Content
Business video content can be used in your content marketing strategy as a demand generation tool to engage potential clients and drive them to a landing page to convert.
The video content may educate them about your business or share a current customer's success story. Inspired by the content, the prospect may download a report or reach out to sign up for your services. With video incorporated into your demand generation strategy, you could generate 66% more qualified leads every year.
If optimized correctly where it is hosted on the web, this can create a flywheel effect, driving many interested prospects to convert over time. In addition, if the video is short and engaging, it can be widely shared on social media, driving even more conversions for the company. That's why video is such a powerful demand generation tool.
Companies can also produce business videos simply to showcase their company or its vision. These brand videos don't always exist to drive conversions. Instead, they can be used to inspire or engage viewers with a noteworthy message and an amazing edit that is aligned with your mission, vision, and overarching brand.
Why Should You Invest in Business Video Production?
Marketers have been placing more of a focus on video marketing for a variety of reasons. Video content is a valuable investment because it:
- Drives higher engagement than static images or text
- Can be easily shared on social media (e.g. - Facebook, LinkedIn, etc.) and in emails
- Matches consumer preference in the type of content they are looking for
Most importantly, businesses can pack a powerful message into a video, making it a versatile medium that can be consumed by almost anyone. Video content is a multi-sensory experience that provides a little bit of everything: a glimpse at the company and people behind it along with catchy music or a voiceover matching concise, witty copy.
If you don't have at least one video for your organization, you're missing out on a powerful asset that your organization needs. You should plan accordingly and prepare ahead of time. Videos can have a bit of lead time associated with them, so you want to make sure you're not rushing through the process.
A low-quality video that doesn't achieve your objectives will do more harm to your brand than good. However, the right video content can take your business to the next level with your target audience.
But what type of video should you start with?
4 Popular Types of Business Videos Every Company Should Have
If you're just ramping up your own video production process, it can be overwhelming to know where to start. There are so many types of videos to create!
Start by considering your goals for the video. What are you trying to accomplish first?
Training Employees with Video
If you need to train your employees more effectively, consider investing in a training video. These types of videos are a safe company investment if your onboarding protocols rarely change.
With a training video in place, you can engage your employees on a deeper level, while reducing the amount of staff required for the onboarding process.
Showcasing Product Benefits with Video
If your product isn't incredibly straightforward, consider creating an explainer video. These types of videos showcase a specific product and walk the viewer through its use case.
Sometimes, a product guide or a help desk isn't enough for customers to understand the true value of your product. With an explainer video, you can highlight a product's core features and show your prospect the steps they need to take to fully use it. There's even popular explainer video software on the market, so you can get started creating your video today.
Letting Your Customer's Voices Shine Through Video
If you're trying to convert customers at the bottom of your funnel, consider making a testimonial video. Testimonials are an excellent form of social proof that put the spotlight on your existing customers who are finding success with your product.
This endorsement of your product will show other interested consumers how they can find value in your product as well. As your prospects see others in the same industry finding success with your product, they will be interested in how they can use it to drive success for their business, bank account, and bottom line.
Share Your Brand Through Video
If someone asks what your company is all about, what do you say? A brand video is a must-have asset that every company needs to consider creating. This can be shared with prospects or featured prominently on your website, one of the most valuable forms of real estate that you have.
Since this is such a critical video project for your company, you might consider contracting a full-service video production business to assist. This brand video can dramatically shape customers' and prospects' perception of your business, so you'll want to make sure you hit it out of the park when creating it.
See the brand video we created for Baker Casting, this was a fun one to produce!
Working with a Video Production Company
Since video editing and video production are such specialized skills, it's common for businesses to outsource their videography to filmmakers and post-production companies.
These video producers will help you from start to finish to bring your vision to life. Finding the right partner can be one of the best investments you'll ever make.
When selecting a video production company, consider:
- The company's current clients and portfolio
- How the video company grasps your vision and understands your business niche
- The scope of services offered and included in the engagement
- The company's response time and willingness to answer your questions
Partnering with the right video production company can be a monumental decision, but thankfully, it can be one that you make quickly. Levitate Media is ready to partner with you and level up your video marketing strategy every step of the way.
Mastering Business Video Production
With the right strategy and plan in place, you can master your business video production. As you begin creating more video content, you can reach and engage new prospects who may be interested in the products or services that you offer.
Four of the most common videos you should consider creating include an employee training video, explainer video, testimonial video, and a brand video.
Start mastering business video production with Levitate Media today! Reach out to hear more about the services we offer to take your corporate video strategy to the next level.