Consumers have limited attention spans. In fact, it's estimated that the average attention span shrunk from 15 seconds to only 8 seconds in the past few years. This fact underscores the challenge that many businesses face. How can you effectively convey your offering in a way that will resonate with your target audience, increase your brand awareness, and ultimately build trust? To accomplish this, marketers must be concise with their messaging and package it into an asset their future customers will consume. That's where corporate videography comes into play.
Leverage the power of corporate videography by crafting high-quality, captivating videos that will leave prospective clients and customers in awe.
This post will cover how you can effectively weave corporate videography into your digital marketing strategy. Before we dive in, let's look at what corporate videography is and how it can help your business.
What is Corporate Videography?
Corporate videography can share an internal or external corporate message. It is different from traditional video advertising because it is targeted to a specific audience rather than the general public. Corporate videography can be relatively easy if you have a good strategy.
It is important to approach corporate video production with an organized plan of action and the right team to help bring that plan to fruition. Whether you are already experienced in corporate videography or starting from scratch, it is beneficial to find a production team that can understand your vision and craft the corporate video project you desire.
These video projects can consist of the following:
- Training Videos - to educate employees or to help clients utilize your product
- Testimonial Videos - highlight customers' successes with your product
- Brand Videos - sharing the company's mission and values
- Explainer Videos - showcase how a product works & break down complex info
- Event Videos - for display at or to recap a trade show or corporate event
- New Product Videos - introduce a new product to the market
- Report Videos - highlight accomplishments and share metrics in an engaging way
You can use these assets in various ways. Internal video content, such as training or explainer videos, can be used to educate new team members on company policies or job procedures. External content, such as testimonial or brand videos, can be featured on the company's website or posted on social media platforms.
Corporate videography content propels the company forward and can help achieve both internal and external goals. It's an investment that will exponentially affect employee satisfaction, customer experience, and the bottom line.
With engaging video content, you'll bolster your company's corporate communication effort while hyper-targeting your video marketing efforts.
But how can you start creating award-winning final products that impress your viewers in a powerful way?
Ramp Up Your Corporate Videography
No matter what type of video you're making, you'll likely pass through the following steps of the corporate video production process:
Pre-Production
First, start brainstorming what you want to capture in the video. What is its purpose? How will you achieve it? What elements will your video have? Is a voiceover necessary? All of these questions can be hashed out in the storyboarding phase.
In the pre-production phase, the corporate videography should be mapped out, scene by scene, to outline what will be shot. In addition, this is when you select the shooting location, finalize the script, and prepare for the shoot or select your animation style and design.
Production
Once pre-production is complete, it's finally time to start filming. It’s really important to choose the right corporate video production company to execute this phase.
Production is the most critical step in corporate videography. The right footage is essential for creating a high-quality video that conveys your message.
Post-Production
Finally, with a healthy amount of footage in hand, it's time to enter the post-production phase of corporate videography. In this stage, a team will focus on finalizing the video. This includes multiple important tasks, such as video editing, adding title sequences and music, and rendering a final cut of the video.
For this reason, it is often smart to consider outside resources that can effectively create complex, high-quality video projects. Full-service corporate video production studios can easily handle all of these functions for you. If you attempt to do this yourself and don't have the video skills needed, it can be more costly in the long run and damage your brand image.
Now that you know the three phases of video production, let's look at some corporate videos that exemplify the power of video.
4 Types of Effective Corporate Videography
Some of the most popular corporate videos include testimonials, employee training videos, internal report videos, and explainer videos.
Each type serves a specific purpose within a larger video marketing strategy. Let's dissect these video types and share a few examples.
1. Video Testimonial
A video testimonial features an existing client or customer sharing their experience with your product and company. Marketers use this type of corporate videography as bottom-of-funnel content to nudge hesitant buyers toward conversion.
Video testimonials are effective because they are a valuable form of social proof that gains trust and boosts credibility. Prospects interested in your product but still in the deciding phase will likely turn to peer review to help make a final decision. Connecting with authentic, relatable video is one of the best methods to put you at the top of the list.
That's why video testimonials are commonly shared on social media, sent directly to high-touch prospects, and often featured on a company's website. More than 72% of prospects said they're more likely to purchase after watching a video testimonial.
Take a look at NPO Transportation's testimonial for Tab Banking:
Kathleen Eberle, President of NPO Transportation, shares how her company's success was propelled by partnering with Tab Banking.
This endorsement of the bank adds credibility to their business and puts the spotlight on a customer who is satisfied with their service. This form of corporate videography can also help other potential customers place their trust in Tab Banking.
2. Employee Training Videos
Employee training videos are an effective way to educate your workforce. Instead of spending money on seminars and expensive training sessions, you can record your onboarding sessions and provide them to your new hires in bite-sized, engaging training videos.
These are easy to share and can be accessed repeatedly for future reference. In addition, choosing animated training videos can make it easy to update your videos if the need arises without additional production days.
Employees also want this type of video training. In fact, more than 75% of employees preferred video over text when digesting information and training.
3. Internal Report Videos
Reports are a necessary part of sharing your metrics, successes, and projections with invested stakeholders. However, if you’ve sat through a report meeting, you know they are generally pretty boring and focus heavily on numbers only. Sharing successes via video can be an impactful and feel-good experience for your employees and your investors.
Check out how NEFE handles annual reports. They share access to the metrics; you get to see all the great accomplishments, and you meet the people who made it all happen.
4. How-To & Explainer Videos
If your company has an elaborate product, a how-to or explainer video is a must-have asset. How-to videos walk the customer through a specific process, such as helping with a complicated setup. An explainer video helps simplify your product, making it easy to understand a specific feature or use case.
CareAR created an explainer video to make it quick and easy to understand how their product can benefit their target audience without complicated technical info. Viewers don’t need to have a deep understanding of AI or AR to see how their service could quickly and easily up their game.
Depending on where you use them in the buyer journey, explainer videos can be great for marketing or customer support.
How-to videos can save your company money in the long run. The more guidance and answers you can provide your customer base, the less frustrated they will be with your product.
Thus, your return or churn rate will decrease, and your customer service agents will be freed from frequently asked questions that can be addressed in your video.
Making Corporate Video Magic
In conclusion, corporate videography is an essential tool for any business. When done correctly and with the right audience in mind, it can help increase your company’s visibility, sales, and overall success while saving time and resources.
Using this powerful medium will give you a competitive edge over other businesses in your industry and impress your customers and employees alike.
Make an investment in your corporate videography strategy today. Contact us to see how we can help you make corporate video magic!
Check out our Video Budget Calculator for an estimated price range for producing a video in your preferred style!
