Shooting your own video content can be a huge undertaking.
You need to find a location, get your own equipment, hire actors or voiceover artists, and edit the entire piece of content. The time and costs associated with the project can quickly add up.
For most companies and entrepreneurs, this isn’t an option. The best solution is always to hire a professional video production company to come on-site to capture your footage correctly. Sometimes due to budget or time constraints, this may not be possible.
That’s where remote video production can come into play. Remote video production is an effective, low-cost way to capture the footage you need and turn it into impactful content quickly.
In this post, we’ll cover the step-by-step process involved with a remote video production shoot as well as everything it entails.
What is Remote Video Production?
Remote video production is the act of shooting, editing, and producing high-quality video content in real time with a remote production team guiding you through the process.
Instead of buying the equipment and running the shoot yourself, you can work with a satellite team that coaches you through the process and captures all the content. They will handle all the video editing and production, resulting in a ready-to-use piece of content.
Due to the pandemic, remote video production has become a popular way for businesses to produce new video content. More than 39% of professionals are using remote video production as opposed to traditional in-person shoots.
See the remote video Levitate Media completed for Asana here:
Let’s take a look at some of the most popular benefits of using remote video production for your next video shoot.
The Benefits of Remote Video Production
At first, you might think, “Oh, I’m going to do it all myself.” However, once you take a look at everything involved with video production, you may feel underwater.
Remote video production eases the burden of video production in a variety of ways.
The significant benefits of remote video production include:
- Cost: It is more cost-effective to hire a team to produce your video remotely than to purchase the equipment and do it on your own.
- Speed: Concentrate on other aspects of your business while your remote video production team gets to work on your next masterpiece.
- Precision: If you aren’t a video marketing expert, you might produce a sloppy product. That’s why it's critical to outsource what isn’t your core proficiency.
- Workflows: Remote video production teams have the process down to a science. You will know exactly what needs to be done next and have the guidance of a qualified team.
- Scalable: Need a lot of videos in a quick turnaround? You can easily scale up with a remote video production agency by your side.
- Support: It’s never fun to do something alone. Even if you’re a master at some parts of the video production process, a production company will have specialized resources that it is able to easily deploy.
If you need more convincing, take a look at the remote video process from start to finish. This will help you understand all the responsibilities that you’ll have as a part of this process.
See the remote video Levitate Media completed for Canon here:
Step-by-Step: The Remote Video Production Process
Remote video production might feel like a foreign process if you’ve never created video content this way. However, with the support of a dedicated remote team, you’ll be guided through the process and be able to complete your tasks with ease.
Here are the most common steps involved with remote video production:
1. Decide on the Type of Video You Want to Create.
Before you set out to create your first remote video production, you need to decide what type of video you want to create and the objectives for it.
Certain types of videos are perfect for a remote video production setup. Some of these include:
- Testimonial Videos: The client can easily film in front of the camera, providing all the content to the remote team in real time.
- Live Streams: A dedicated team can help ensure your live stream is produced and edited professionally in real time.
- Product Videos and Demos: Showcase your product and its unique functionality with a product demo video. You can film yourself using the product and discussing its benefits.
- Culture Videos: Capture your company’s mission and employee engagement levels with an energizing video about your culture.
These are just a few of the many different types of videos you could make with a remote team.
Once you know what type of video you want to create and the objectives associated with it, it’s time to commence the production portion of the video.
2. Set Up Your Filming Environment.
To begin your remote video shoot, you need to first establish your filming environment. This includes determining the best lighting, sound, and backdrop for filming within the space you have. When it comes to video capture an easy way to capture footage is by using an online recording studio off your computer. This allows you to film quickly, without the hassle of equipment set-up or the cost of renting equipment.
Sometimes, when you work with a remote video producer, they will ship a “kit” to you that includes everything you need for the shoot. Although it depends on the company, most kits include a camera, lighting, microphones, and sometimes a tripod. Sometimes a teleprompter can also be included if you have a script that you need to read in real-time.
In these cases, the camera is controlled by the remote production company. This enables the remote team to have full control of the shoot. The team doing the remote work will have the capability to direct the person on screen from a different location, adjust settings and capture the video recording in a seamless and efficient way. Once the kit is set-up, the remote video production team will be able to instruct you if you need to adjust the lighting or anything else in the room that is awry.
3. Start Filming.
The best part about remote video production shoots is that you don’t need to worry about directing or any technical camera work. Instead, you just sit in front of the camera and wait until the remote director says, “Action!”
As you film your part of the video, you will have a remote video crew managing everything on the backend. Your director will guide you through the filming process, and the remote team will manage everything from start to finish. You won’t even have to worry about who’s pressing the record button! Dazzle your audience and perform for the camera; it’s your time to shine.
4. Leave the Post-production to the Experts.
That’s it! Your responsibilities are complete, and your video production team will get to work editing and finalizing the video for your review.
Since the video is captured remotely, the team can get started working on it right away. This cuts down the time it would take to upload, transfer and categorize the video files in the steps leading up to the editing process compared to a traditional film shoot.
Scaling With Remote Video Production
Remote video production is a valuable resource for companies looking to scale their video marketing efforts and overall business.
With a remote video production team partnering with you, the process of creating your new video content will be easier and more efficient. Best of all: it requires a minimal investment compared to traditional video production efforts.
The remote video production process couldn’t be easier. You’ll get a qualified team and director to coach you through the process, as well as connected equipment that is controlled by your remote team. After setting it up, all you have to do is film, and you’re all set.
With such an easy process, it’s no surprise that businesses are turning to remote video production to scale their content creation efforts.
Leverage Levitate Media’s full-service remote video production team. Reach out today to start working with experienced professionals to bring your next video to life.