Video marketing isn’t just for large corporations anymore. Small businesses are now using video content to strengthen their marketing strategy, and the numbers make it clear why.
According to Wyzowl’s 2025 State of Video Marketing Report, 91% of businesses rely on video as a marketing tool, and 93% of marketers say video delivers a positive ROI.
From short social clips to explainer videos and product demos, small business video marketing allows you to boost engagement and connect with people in ways that text or static images can’t. Creating high quality content builds trust, increases brand awareness, and keeps potential customers coming back.
In this guide, we’ll explore the types of videos you can create, practical ways to use them, and the key benefits of adding video to your overall marketing strategy.
What is Video Marketing?
Video marketing is using video to share your message, explain your services, and connect with the people you want to reach. For small businesses, it’s one of the fastest ways to build trust and increase visibility.
Think of it as a tool that combines visuals, sound, and storytelling to create visually appealing content that captures attention fast. Instead of asking potential customers to read through paragraphs of text, you’re showing them what your business does and why it matters.
A marketing video can be simple, like an explainer video on your homepage, or more personal, like testimonial videos where real clients talk about their experience. Even short behind-the-scenes clips can help small business owners show the personality behind their brand.
At the end of the day, video marketing for small businesses isn’t just about promotion. It’s about helping your audience understand who you are and why they should choose you.
Different Types of Video Marketing Ideas
Explainer Videos
Explainer videos are one of the most powerful tools in small business video marketing. They take a complex idea and make it simple, fast, and memorable.
Wyzowl's says that 96% of people say they’ve watched an explainer video to learn more about a product or service. Even better, most of them made a purchase afterward, and video content overall is projected to make up 82% of all internet traffic by 2025. That’s the kind of impact small businesses can’t afford to ignore.
The real strength of this is connection. In under two minutes, you can walk your target audience through their problem, show how your product or service solves it, and leave them with a clear next step. Done right, these videos feel less like a pitch and more like a story, your audience is the hero, and your business is the guide.
For small business, this isn’t just content. It’s a way to introduce your brand story in a format that’s easy to share on social media platforms, email campaigns, and landing pages.
Explainer videos simplify complex ideas and make your brand easier to understand. Learn more about our explainer video services.
Product Demo Videos
Product demo videos show your audience exactly how something works. While an explainer highlights the “why,” a demo focuses on the “how.”
For small businesses, this type of video content is a powerful way to remove doubt. When potential customers see your product or service in action, it sparks stronger customer engagement, builds confidence, and reduces hesitation. They know exactly what they’re getting and why it matters.
Think of a demo as proof. Instead of telling people what your product does, you’re showing them. That’s far more persuasive than a sales pitch or a line of copy. For small business, these videos can be used in email marketing, on landing pages, or even as short videos repurposed for social media platforms.
When paired with a clear call to action, it doesn't only teach but also make customers more likely to hit “buy.”
Product demos give prospects the confidence to buy. See how Levitate helps businesses create clear, persuasive demo videos that show products in action.
Testimonial Videos
Customer testimonials are one of the most trusted forms of video marketing. For small businesses, they provide the kind of credibility that written reviews often can’t deliver.
Hearing a real person explain how your product or service solved their problem makes your brand instantly more relatable. It’s authentic, persuasive, and builds confidence in prospective customers who may be on the fence.
Instead of short text reviews like “Great product!” or “Highly recommend,” a testimonial video gives context. Viewers hear the customer’s story, see their reaction, and understand the specific benefits they experienced. That kind of detail creates powerful social proof.
Small business owners can use this kind of video across social media sites, embed them on landing pages, or add them to email campaigns. No matter the channel, these videos help increase trust and make your marketing video strategy more effective.
Nothing builds credibility like a customer story. Explore our case studies to see how testimonial videos create trust and drive results.
Educational Videos
Educational videos help small businesses share knowledge and build trust. Instead of pitching, you’re teaching, even if it’s a quick how-to, a step-by-step guide, or a simple explainer on an industry topic.
For example, a financial advisor might post a short budgeting tip, or a home repair company could show how to fix a leaky faucet. These videos give people something useful and keep your business top of mind.
Educational videos show your expertise while giving customers real value. Levitate creates educational and videos that teach clearly and keep audiences engaged.
Video Marketing Strategy for Small Businesses
Making a video is only the first step. To get results, you need a clear plan. A simple video marketing strategy helps small businesses turn video content into growth:
Set clear goals
Decide what you want your marketing content to accomplish. Do you want more brand awareness, more leads, or more sales? Pick one main goal so the video stays focused.
Know your audience
Create every piece of video content with your audience in mind. A quick demo video might work best for buyers who are close to making a decision, while an educational video is better for prospects who are still learning.
Plan your distribution
A strong video will not perform if no one sees it. Share your videos on social media, in email campaigns, on landing pages, or on your YouTube channel. Match the format to the platform, such as short clips for Instagram and longer videos for YouTube.
Measure what matters
Track metrics like views, watch time, and conversions. Look at what performs well, then use those insights to make your next video even better.
Ways Small Businesses Can Use Video Marketing
A great video only matters if people watch it. Here are a few proven ways to share your videos and reach more of the right audience:
Create Social Ads
Social media platforms are one of the best places to share marketing videos. In fact, 78% of consumers say they’ve purchased a product after watching a video ad, and 21% of marketers rank short-form video as the highest-ROI format. For small businesses, that means even short videos on LinkedIn, Instagram, or YouTube can drive real results. Keep them concise, engaging, and tailored to your target audience.
Email Marketing
Email remains one of the highest-performing marketing channels. Adding video to your campaigns can increase click-through rates by nearly 100%. A short demo or explainer video embedded in an email is often enough to capture audience's attention and encourage action.
Repurpose Video Content
Video doesn’t have to be one-and-done. You can turn a single video into multiple pieces of content:
- A blog post that expands on the main points
- Short clips for Instagram, LinkedIn, or TikTok
- A full YouTube upload for long-form reach
- A testimonial highlight for landing pages or email campaigns
Repurposing content saves time while giving your marketing content more reach.
3 Major Benefits of Video Marketing
Video marketing delivers measurable value for small businesses. Here are three major benefits that show why it belongs in every content strategy.
1. Increase Brand Awareness
Video is one of the most effective ways to get your brand in front of new people. Instead of reading a block of text, viewers can see and hear your brand story come to life. That makes it easier for prospects to remember who you are and what you do.
2. Build Credibility
Trust is the foundation of every successful business relationship. A short, high quality video content let people see the faces behind your company and understand your values. Whether it’s a testimonial video or a simple introduction, showing up on camera makes your business more relatable and credible.
3. Boost Sales
Video content isn’t just about awareness it drives action. From explainer videos that simplify your product or service to demo videos that show exactly how it works, video helps reduce hesitation and guide people toward a decision. With a clear call to action, videos make it easier for people to take the next step and boost conversions, with landing pages with video can see conversion rates improve by up to 86% compared to text-only pages.
Frequently Asked Questions
What kind of video should I create if I’m just starting out?
An explainer video is usually the best first step. In under 90 seconds, it can introduce your business, explain your value, and connect with your audience. For example, many small business put a quick explainer on their homepage so new visitors instantly get what they do without scrolling.
How can I promote my videos without a big ad budget?
Start with organic channels like YouTube, your Google Business Profile, and email marketing. These platforms give your video content visibility without requiring large spend. Here’s a quick guide on how to upload a video to YouTube.
Is video marketing worth it for local businesses?
Yes, video marketing for small businesses is one of the best ways to connect with local audiences. Videos help potential customers get to know you before they ever step through the door. See our marketing video services tailored for small businesses.
Where can I find examples of video marketing success?
You can explore our case studies to see real examples. These projects show how businesses of all sizes use video to explain their services, highlight past or existing customer success stories, and create stronger connections with buyers. Seeing what’s worked for others can help you shape your own video marketing strategy.
What’s the best way to measure video performance?
Keep an eye on views, watch time, and conversions, but don’t stop there. Tools like Google Analytics, YouTube Studio, or LinkedIn Campaign Manager can help tie video engagement back to leads and sales. For example, you might notice that viewers who watch at least 75% of your demo video are far more likely to schedule a call.
Implementing video into your marketing strategy can feel like a big step, but it's one of the smartest steps small businesses are taking today. The right video can introduce your brand, help clients feel confident about choosing you, and help you hit the results that actually matter. At Levitate Media, we don’t just create videos—we produce strategic content trusted by Fortune 500s and growing businesses alike. If you’re ready for high-quality video that blends creativity with results, connect with us today. Let’s create something that people will remember.
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