You see major corporations using video in their marketing strategy, and now you’re wondering if it could be worth implementing into your own marketing plan. In our opinion, the answer is a hard YES. Here are a few statistics that make the value and benefits of video difficult to ignore...
According to Wyzowl, 86% of marketing professionals use video content as a marketing tool. Not to mention that 82% of the global internet traffic will come from video streaming and downloads by the end of the year – a staggering 88% increase from the 72.3% traffic share in 2017.
What this tells us is that video has a huge impact on decision-making during the buying process and is an excellent tool for businesses big and small.
What is Video Marketing?
The simple answer is video marketing uses video content to engage with your audience of buyers, promote your products, and increase brand awareness.
Different Types of Video Marketing Ideas
Explainer videos play a huge role in small business video marketing efforts aimed at reaching current and potential customers. A whopping 96% of people have watched an explainer video, but even more so, they have been convinced enough by it to buy a product or service as a result.
What is it about explainer videos that makes them so effective? With these types of educational videos, you can introduce yourself to your target audience in a very personal way. Your viewers can be taken on a “heroes journey”, and you can help them understand why they need your product (or service) and why you’re the best guide. Explainer videos help you stand out from the crowd and by creating one, you can easily show off your brand personality.
Product Demo Videos
Although similar, product demonstration videos differ from explainer videos. Your explainer video should convey how your product or service can solve a consumer’s problem and convey how it can benefit them. Ideally, it should give them an overview of your product and explain what it is.
The purpose of product demonstration videos is to show how your product works to those who already know what it is. When people purchase something, they want to know exactly what they're getting, how it works, and how it will benefit them. By breaking down how your product or service works, you eliminate the guesswork. With email marketing, you might simply be letting your target market know about a new product, which is great! But demonstration videos serve as video evidence that your product does everything you claim. As the saying goes, actions speak louder than words!
How many times have you scoured the review section of a product with a fine-tooth comb only to find short and unhelpful comments? “Great product!” ”So good!” ”Love it!”
All of these are positive, but they aren’t really helpful, are they? Certainly not enough to convince you to make a purchase. The importance of customer testimonial videos as part of your small business video marketing strategy cannot be overstated. See, new customers rely on these when making purchasing decisions. The power of a real person speaking in detail about the benefits received from a particular product or service is great social proof for a prospective customer.
Use these on your social media platforms and embed them on your landing pages. There are many testimonial video templates available for you to choose from. We also offer some easy tips to implement in one of our recent articles.
Ways Small Businesses Can Use Video Marketing
Now that you’re ready to start video marketing, here are some marketing tips for how – and where – to use your videos.
Create Social Ads
If you’ve just created an explainer video, you can use it in many different ways. To begin with, one of the things we can do is create a video ad for social media. The majority of people (78% to be exact) say they have bought a product or software because of a video advertisement. If your existing videos are too long, try editing them down to fit this medium with a shortened video version just for social.
Email marketing is still king. If you’re an entrepreneur, you’ve probably heard this phrase time and time again. And rightfully so. By incorporating video into your email marketing campaigns, you’re increasing your click-through rates by 96%!
Repurpose Video Content
If you’re a small business owner, you know how difficult it can be to produce engaging content every week. The good thing about this strategy is that you can easily repurpose your newly created video as content:
- Use Instagram, LinkedIn, or any other social platform your audience hangs out on to post a testimonial.
- Create a blog post or newsletter from your explainer video.
- Create an IG reel based on a few key points from your product demo.
These are just a few examples of how you can repurpose video content.
3 Major Benefits of Video Marketing
There are definite benefits if you want to use video in your content marketing strategy.
1. Increase Brand Awareness
Video content is powerful because it’s an authentic way for you to get to know your clients - and potential clients. People do business with people they know, like, and trust. What better way to introduce yourself to your audience than with a video?
2. Build Trust
How long has it been since you introduced yourself to your audience? You might have done it on Facebook or Instagram live, but what about an introductory video that will stay online? You can embed these right on your home page to make a lasting first impression.
3. Increase Sales
An effective personalization can include a video message addressing the customer's concern or interest. Using a well-produced video can of course build trust, but also encourage leads and improve sales conversions.
Implementing video can be an exciting step forward for businesses of all sizes. Don’t hesitate to reach out if you would like to create a high-quality video for your small business video marketing strategy. We’re here to help!