Video content is one of the best ways for startups and small businesses to engage their audiences, build trust, and drive conversions. With the right types of videos, you can showcase the companyās values, educate customers, and ultimately inspire confidence in your products or services.
After 16+ years in the business, these are the types of videos our experts recommend for small businesses to achieve their goals + practical tips to get started with video.
Importance of Quality Videos for Your BusinessĀ
Before we dive in, letās take a moment to consider something important: Why should videos be a key part of your startup or small business strategy?
The numbers speak for themselves:
- 91% of businesses use video as a marketing tool in 2025, and 96% of marketers say video has helped increase user understanding of their product.
- Including a video on a landing page can boost conversions by up to 80%.
- Social media posts with video get 48% more views than those without.
Hereās why video is so powerful:
- It grabs attention and drives engagement by making your content more dynamic and memorable.
- It builds trust by showing a professional, authentic side of your brand.
- It drives action by effectively highlighting your products, services, and core message.
Best Types of Videos for Startups and Small BusinessesĀ
Now that we understand why video matters, letās dive a little deeper. What types of videos work best for startups and small businesses? Letās explore the top options to help you decide what to create.
Company Culture VideoĀ
A company culture or āabout usā video is one of the most powerful videos a business can have, whether small, big, or online. Why? People relate to real people more than business concepts.
A company culture video is the ultimate storytelling tool that showcases the people that make your business what it is. They are a powerful way to showcase your businessās values, mission, and work environment (no one is reading your mission and values page, trust us), and quickly spark interest and respect.
In a nutshell, company culture videos allow you to:Ā
- Build trust and credibility by humanizing your brand.
- Attract top talent by highlighting workplace culture and team dynamics.
- Strengthen brand identity and foster a connection with your audience.
Client Testimonials VideoĀ
A client testimonial video is social proof in its most powerful form. When potential customers hear real clients rave about your product or service, it builds immediate trust - and trust drives sales. Small businesses especially benefit from testimonials because word-of-mouth and reputation are everything at that stage of growth.
These videos arenāt just compliments on camera. Theyāre mini case studies told through the voice of the customer. A well-crafted testimonial video highlights the problem your client faced, how you helped solve it, and the positive results they experienced, all in an authentic, relatable way.
Client testimonial videos allow you to:
- Build trust and credibility through authentic customer experiences.
- Overcome buyer objections with relatable success stories.
- Showcase real results and the value your business delivers.
Promotional VideosĀ
A promo video is a great way to hit the ground running. Promotional videos are your brandās highlight reel - short, punchy, and designed to grab attention fast. Whether youāre launching a new product, announcing a sale, or just spreading the word about your business, a promo video gets people excited and drives them to take action.
For small businesses, promotional videos are a powerful way to stand out in a crowded market. They combine visuals, messaging, and emotion to create instant impact, making your offer impossible to ignore. And when done right, they donāt just promoteā¦ they convert.
Promotional videos allow you to:
- Generate buzz and excitement around your business or offer.
- Communicate your value quickly and memorably across multiple platforms.
- Drive sales by showcasing benefits and value propositions.
We know small business budgets are tight. If youāre going to start with one video, we recommend this one. Think of a promo video as the foundational video to your marketing toolkit. It will help you drive sales, increase conversions, and bring immediate ROI. Because of the high stakes and impact, especially for a small business, we highly recommend that you work with professionals for quality & experienced insights.
Explainer and How-to VideosĀ
An explainer video is your pitch simplified, visualized, and supercharged. It breaks down what you do, how it works, and why it matters in a way thatās easy to understand and hard to forget. These are downright essential for small businesses with complex offerings or new ideas, as they immediately help bridge the gap between āWhat is this?ā and āI need this.ā
These videos are often animated, and they pack clarity, storytelling, and branding into a 60-90 second powerhouse. They're perfect for websites, landing pages, emails, and social media - anywhere you want people to quickly get why they need your product or service.
Explainer videos allow you to:
- Clearly communicate your product, service, or concept in an easily digestible way
- Reduce friction in the buying process by proactively answering questions and addressing concerns.
- Enhance brand authority by positioning your business as the solution to audience painpoints.
Social Media VideosĀ
Social media videos are built for scrolling, stopping, and sharing. Theyāre short, eye-catching, and designed to quickly capture attention in busy feeds. For small businesses, this is one of the fastest, most cost-effective ways to boost visibility, grow a following, and stay top of mind with your audience.
From behind-the-scenes clips to product teasers, customer shoutouts, or quick tips, these videos show off your brandās personality and keep your content fresh. The best part? You can maximize your budget and create engaging social cuts from any other type of video you make for your business. You just need the right story and a little creativity.
Social media videos can:
- Capture attention quickly with bite-sized, visually appealing content.
- Increase reach and shares by leveraging platform-specific trends.
- Strengthen customer relationships through consistent and interactive posts.
FAQ Video
FAQ videos are a small businessās secret weapon for saving time and building trust. Instead of answering the same questions over and over, why not create a clear, engaging video that does it for you? Theyāre perfect for addressing common concerns, explaining how your product or service works, and giving potential customers the clarity they need to move forward.
More than just convenience, FAQ videos show that youāre proactive, transparent, and customer-focused. They reduce friction in the buyer journey, boost confidence, and free up your team to focus on what they do best.
FAQ videos allow you to:
- Improves user experience by making information easily accessible.
- Build trust by being transparent and helpful.
- Streamline your sales and support process with consistent, accessible information.
Internal Videos
Internal videos are your behind-the-scenes powerhouse built to inform, align, and inspire your team. Whether itās onboarding new hires, rolling out training, sharing company updates, or celebrating wins, internal videos keep everyone on the same page and moving in the same direction.
For small businesses, theyāre a smart way to scale communication without losing that personal touch. Instead of long meetings or wordy emails, you deliver clear, consistent messages that actually get watched and remembered.
Internal videos allow you to:
- Streamline onboarding by saving time and encouraging retention and consistency.
- Give dynamic presentations which can motivate, educate, and inspire investmentĀ
- Strengthen company culture by celebrating milestones and sharing vision.
Internal videos are usually the last videos a small business puts on their to-do list. And though it makes sense to invest in your marketing first, internal videos can ensure your team is on point (and save you lots of money in the longrun).
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Benefits of Hiring a Professional Video Production TeamĀ
Now you know what type of videos to create. A new question arises, āshould I hire a pro or do it myself?āĀ
Obviously, weāre a little biased. But we canāt count how many times small businesses have ended up at our table after dumping tons of time, money and resources into DIY or single contractor videos that flopped. (Usually slightly traumatized and extremely frustratedā¦)
Partnering with a professional production company from the start can actually save time and money, and ensure more ROI for your video. Lean into pro experience, and offload the hundreds of tasks and to-dos.
A professional video production company ensures the following:Ā
- High-quality, polished videos that are designed to achieve your goals from the start.
- Years of experience in video for your industry, immediately added to your strategy
- Saving time and effort by handling every aspect of production from first concept to final cut.
- Providing access to advanced equipment and expertise for superior visuals and sound.
- Opportunity to increase ROI with cuts, edits, and additional content libraries from a single video
Take Your Business to the Next Level with Levitate Media
If you are looking for the best video production company, then you are in the right place. Levitate Media specializes in video production that drives tangible results for small businesses. Our expert team will handle each stage, from scripting to shooting and editing, delivering high-quality content to increase your ROI. Contact us to find out what we can do for you, and letās collaborate.
