Video is everywhere on social media right now, and it’s driving real results for brands.
According to Wyzowl’s 2025 State of Video Marketing report, 91% of companies use video as a marketing tool, and 88% say it delivers a strong return on investment.
The challenge is simple: everyone’s posting, but not everyone is being noticed.
Strong social media production can change that. It’s more than just making videos; it’s about creating purposeful video content that fits each platform, captures attention, and keeps your audience engaged.
If your brand wants to rise above the noise, start with a focused social media video strategy that turns your message into content people actually want to watch.
Why Your Business Needs Social Media Video Content Production
Social media moves fast, and the brands that win are the ones posting video content that actually connects. Great visuals get attention, but strategy is what keeps it.
That’s why businesses are investing in social media content production, not just to fill their feeds, but to tell stronger brand stories, attract a broader audience, and drive measurable results.
According to HubSpot, social videos generate 1,200% more shares than text and image posts combined, making them one of the most effective ways to boost brand visibility and engagement online.
Professional social media video production helps your business stay consistent across platforms, maintain high production quality, and align every video with clear business objectives. From short-form videos built for engagement to branded content that builds trust, an intentional approach turns everyday posts into powerful marketing tools.
If you want better engagement, stronger brand visibility, and a content strategy that supports growth, investing in social media video production is the smartest place to start.
About Social Media Video Production
As we mentioned earlier, social videos are the key to any marketing strategy. Why? Because video content can grab attention, boost engagement, and even has the potential to generate leads.
But there are several factors you need to consider when producing social media videos, no matter if you're looking for a short video ad to create conversions or a long-form video for sharing your corporate video.
Consider the Social Media Channels
Every platform has its own rules, audience, and rhythm. Understanding how to tailor your social media video production to each specific platforms is key to getting real results.
Facebook remains one of the most versatile platforms for video posts. The best-performing posts are square or vertical, with dimensions of 1080 × 1080 or 1080 × 1350. While you can upload videos up to 240 minutes long, clips under 90 seconds generate higher engagement, according toMeta Business Help Center.
For businesses, Facebook is still a strong space for targeted ads and brand storytelling that reach a broader audience.
TikTok
TikTok leads the way in short-form content. Videos can now run up to 10 minutes, but the sweet spot is under 45 seconds for stronger retention (source: TikTok Business Center). The platform’s vertical format (1080 × 1920) and fast-paced storytelling style make it ideal for showcasing brand personality and creativity.
Even B2B companies are finding success through behind-the-scenes clips, product teasers, and short educational videos.
Instagram’s Reels dominate for reach, with videos up to 90 seconds performing best. Use vertical orientation and strong visuals to grab attention within the first few seconds.
While Reels drive discovery, Stories and in-feed videos help reinforce brand values and maintain consistent engagement.
You can see how we approached this style in our Aveeno Instagram campaign that focused on natural product storytelling.
LinkedIn is now one of the most effective spaces for corporate social media video production. Videos can run up to 10 minutes, but short, professional clips under 60 seconds perform best among decision-makers.
LinkedIn now auto-generates captions and favors native uploads, which help boost audience engagement. Focus on clear visuals, professional tone, and a message that aligns with your business objectives.
YouTube
YouTube remains the home of long-form video marketing. For most brands, the best-performing content includes 2–6 minute explainers, customer stories, and educational YouTube videos that build authority and SEO value.
With the rise of YouTube Shorts, you can now repurpose your vertical clips for added reach without starting from scratch.
Tip: Match your video format to the platform’s native behavior. Keep it vertical for TikTok, visually polished for LinkedIn, and educational for YouTube. The more natural your content feels to the space, the better it performs.
Know Your Target Audience
Every successful social media production strategy starts with one thing, knowing who you’re talking to.
Before you plan your next video, take time to understand your audience’s habits and what kind of content they respond to. Are they decision-makers scrolling LinkedIn between meetings, or consumers discovering brands through short-form videos on Instagram or TikTok?
When you know where your audience spends their time, you can tailor your message, tone, and visuals to match. That connection turns casual viewers into engaged followers and potential customers.
The best-performing social media videos aren’t just technically sound, they speak directly to the right people, at the right moment, on the right platform.
Social Media Video Production: The Common Denominator
Regardless of the content strategy, social platform, or target audience, your promotional videos should have one thing in common. And that is storytelling.
Visual storytelling is a powerful tool. Why? With shorter attention spans, dynamic movement and photography are effective ways to grab people’s attention. Considering the human brain is tuned to movement, it's an effective way to capture and maintain attention.
According to Insivia, people remember about 95% of a message when they watch it in a video, but only around 10% when they read it as text. That’s why businesses that lead with story consistently see stronger engagement, brand recall, and conversions.
As with most explainer videos, promotional videos, and social media content, the golden rule is to show, not tell. You don’t want to lose your followers by boring them with “fluff.” Instead, make a video that affects your audience emotionally and resonates with them.
Any social media strategy or video campaign that uses this tactic will almost certainly have the best results. And this should be considered even before starting video production.
Benefits of Social Media Video Production Services
Investing in professional social media video production services for business does more than make your brand look good. It strengthens how people remember, trust, and interact with you online.
Creating Brand Awareness
High-quality video is one of the most powerful tools for brand visibility. Platforms like LinkedIn, Instagram, and YouTube are designed to amplify engaging video content and when you post consistently, you create more opportunities for your brand to be seen, remembered, and trusted.
Modern social media production focuses on visual consistency: tone, color, and message that reflect your brand values across different platforms, while optimizing content for reach and performance.
Think short Reels that introduce your team, YouTube Shorts that highlight your process, or polished corporate videos that communicate your company story and don’t overlook the power of user generated content that adds authenticity to your brand presence.
Strong branding builds familiarity. Familiarity builds trust. And trust leads to long-term customer relationships.
Helps You Stand Out
Social media is crowded, but clarity cuts through the noise.
Your audience sees hundreds of videos every day. To stand out, your content needs to be intentional: clear story, strong visuals, and professional quality. With the right social media production for businesses, even short clips can position your brand as an industry leader.
Standing out online starts with clarity: clear visuals, clear story, clear strategy.
Pairing creativity with strategy helps your video content not just get noticed, but remembered, the kind of impactful content that leaves a lasting impression on viewers.
Keep Your Audience Engaged
Great content doesn’t end after posting, it evolves.
Repurpose your videos into evergreen content that continues to perform over time. A short clip from a brand story can become a YouTube Short, a LinkedIn highlight, or even a blog embed that boosts organic traffic and keeps viewer attention across platforms.
Turning one strong video into multiple assets maximizes your reach and ROI.
Our Video Editing Services team helps brands extend the life of their content through smart repurposing and post-production. That’s how modern companies keep engagement strong and audiences connected.
Frequently Asked Questions
What makes social media video production effective for businesses?
Effective social media production starts with strategy. It’s not just about creating videos, it’s about aligning every piece of content with your business goals, audience, and brand story. See how we approach strategy in our Video Marketing Services page.
How long should a social media video be?
Shorter is often better. Aim for under 15 seconds on TikTok or Reels, and 30–60 seconds on LinkedIn or Facebook videos. The key is keeping viewers engaged from the start.
What types of videos perform best on different social media platforms?
It depends on your goals. Quick Reels or Shorts work well for awareness, while corporate social media videos and testimonials perform best on professional social media platforms like LinkedIn. Explore more formats on our Corporate Video Production page.
Should businesses invest in professional post-production?
Yes. High-quality editing improves brand perception, storytelling, and viewer retention. Professional post-production ensures your visuals, sound, and pacing all align with your message.
How do I measure the success of social media video content?
Track key metrics like audience engagement, view duration, click-through rate, and conversions. These insights show how well your video content supports your social media marketing goals. For examples of high-performing campaigns, browse our Case Studies.
How Levitate Media Can Help
Ready to take your social videos from good to unforgettable?
At Levitate Media, we specialize in social media production services for businesses that want to stand out online. Over the past 16 years, we’ve helped hundreds of brands elevate their social presence through strategic, high-quality video production.
Contact us today to start producing social media videos that work as hard as you do.
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