Look, the days of boring, static marketing are pretty much over. In today’s crazy-fast digital world, promo videos aren’t just nice-to-have content - they’re basically the secret weapon that separates the brands that get noticed from the ones that get ignored. Your audience is already glued to video content anyway, so why not give them what they want? Whether you’re dropping a new product, telling your brand’s story, or just trying to get people to actually care about your campaign, a solid promotional video doesn’t just help - it does the heavy lifting for you. A great promotional video is designed to grab attention within seconds, making an immediate impact and setting your brand apart from the competition. At the end of the day, it’s not about having a video, it’s about having the right video that connects with real people by reflecting your brand identity and gets them to take action.
Kendall-Jackson Wine Estates
Created by Levitate
- Purpose & Context: This promotional video was created to spotlight Kendall-Jackson’s involvement with the Derby, positioning the brand as a premium wine partner tied to elegance, tradition, and celebration. By showcasing Kendall-Jackson wine alongside luxury food products, the video elevates brand perception and associates it with high-end culinary experiences, further strengthening its cultural presence.
- Style & Technique: Cinematic live-action footage with slow-motion shots, warm lighting, and luxurious, visually appealing visuals. The editing emphasizes sophistication, blending lifestyle imagery with branded product placement and highlighting the connection between the wine and luxury food products.
- Why It Works: It effectively connects the Kendall-Jackson brand to an aspirational lifestyle. By associating the wine with an iconic event like the Derby, the video builds prestige, emotional resonance, and consumer desire. The combination of storytelling and visual appeal ensures the video leaves a lasting impression on viewers.
See more examples of promotional videos in Levitate's portfolio
Adobe
- Purpose & Context: This promotional video positions Adobe Creative Cloud as the ultimate toolkit for creators, encouraging professionals and aspiring artists to “dream bigger” with the help of Adobe’s suite of products. The purpose is to inspire creativity and reinforce Adobe’s brand as essential to the creative process. Adobe Creative Cloud empowers creative teams to bring their ideas to life efficiently and visually.
- Style & Technique: High-energy montage of real creators, dynamic motion graphics, and product UI woven into Egnyte vibrant storytelling. Fast-paced editing, music, and diverse visuals emphasize innovation and possibility. The video uses visual storytelling to inspire viewers and make complex creative concepts more accessible.
- Why It Works: It taps into emotion and aspiration, showing not just the tools but what people can achieve with them. The video appeals to a broad audience of creators, from professionals to hobbyists, by showcasing the versatility and inclusivity of Adobe’s offerings. By blending product highlights with inspiring visuals, it strengthens Adobe’s identity as both a creative enabler and a global community for makers.
Dropbox
- Purpose & Context: This promotional video showcases how Dropbox supports creative collaboration by featuring a real-world beauty project brief. The purpose is to demonstrate how teams can use Dropbox to organize, share, and refine creative work seamlessly.
- Style & Technique: Mixed media. The narrative follows a creative workflow, highlighting how Dropbox integrates into the process of bringing a concept to life. The video includes behind the scenes snippets, giving viewers an authentic look at the creative process and how teams interact in real time.
- Why It Works: It’s effective because it grounds the product in a real, relatable creative scenario. By showing Dropbox in action through the lens of a beauty campaign, the video appeals to professionals in design, marketing, and production who want smoother collaboration. The video also fosters customer engagement by demonstrating real collaboration and encouraging viewers to connect with the brand’s creative approach.
Klarna
- Purpose & Context: This promotional video introduces Klarna’s “buy now, pay later” service, showing how customers can shop with flexibility and confidence. The purpose is to drive adoption of Klarna’s platform by highlighting convenience and financial control for shoppers.
- Style & Technique: mixed media. The video uses bold colors, simple language, and upbeat music to keep the message engaging and easy to understand.
- Why It Works: It’s effective because it communicates a financial service in a friendly, approachable way. Klarna’s video emphasizes a hassle free experience for users, making shopping simple and accessible. The approach is similar to making loyalty programs accessible by removing barriers for users, ensuring that anyone can benefit from the service regardless of technical skill. The video highlights customer satisfaction by focusing on ease of use and the benefit of saving money, which ultimately drives customer satisfaction and positions Klarna as a trusted, fun alternative to traditional payments.
Gantri
- Purpose & Context: This promotional video positions Gantri as a forward-thinking design company, showcasing how their 3D-printed lights combine sustainability, modern aesthetics, and innovation. The purpose is to inspire design-conscious consumers and elevate the brand as a leader in the future of home lighting.
- Style & Technique: Sleek product cinematography with minimalist sets, smooth transitions, and the use of sleek visuals to enhance the modern and minimalist aesthetic. The video tells a visually compelling story about the product, using engaging visuals and narration to highlight innovation and values. The visuals focus on the lights in action while narration highlights innovation and values.
- Why It Works: It effectively communicates both the beauty of the product and the mission behind it. The video clearly conveys the brand's mission of sustainability and innovation, helping viewers connect with Gantri’s core values. By combining design, technology, and sustainability, the video appeals emotionally to eco-conscious buyers while reinforcing Gantri’s identity as a premium design brand.
Square
- Purpose & Context: This promotional video highlights how Square Terminal helps small businesses, using the setting of a bowling alley to demonstrate seamless payment processing. The purpose is to show business owners and potential customers looking for payment solutions how Square fits into real-world scenarios, making transactions faster and easier.
- Style & Technique: Live-action footage shot inside a bowling alley, paired with product close-ups and on-screen text. The video uses different scenes within the bowling alley to showcase the product’s adaptability. The tone is light and practical, grounding the product benefits in an everyday business environment.
- Why It Works: It’s effective because it demonstrates the product in action in a relatable context. By choosing a small business setting, the video speaks directly to its target audience and shows how Square supports smooth customer experiences. The video also includes a clear call for business owners to try Square Terminal, guiding viewers toward taking action.
EyeBuyDirect
- Purpose & Context: This promotional video showcases EyeBuyDirect’s transitional lenses, emphasizing both style and function. The purpose is to educate customers on how the lenses adapt to light conditions while reinforcing the brand’s fashionable and affordable eyewear identity.
- Style & Technique: 3D animation highlights the product’s features in a visually dynamic way, effectively communicating complex visuals related to the lenses’ technical aspects. The choice of animation style enhances the video's appeal by making the product features more engaging and accessible. Selecting the right animation style helps communicate the technical aspects of the lenses clearly. Smooth transitions and realistic renderings show how the lenses change from clear to tinted, supported by bold text and upbeat pacing.
- Why It Works: It makes a technical product feature (photochromic lenses) simple and appealing by visualizing it in 3D with strong visual clarity. The combination of sleek design and functional explanation helps EyeBuyDirect connect with both fashion-conscious and practical buyers.
Fitbit
- Purpose & Context: This promotional video introduces the Fitbit Charge 3, showcasing its features as a fitness and lifestyle tracker. The purpose is to position the device as both a health tool and a stylish accessory, appealing to active and health-conscious consumers.
- Style & Technique: A mixed media approach that blends live-action lifestyle footage with sleek product cinematography and animated UI overlays. The use of compelling visuals highlights both the emotional lifestyle benefits and the technical product features, making the video engaging and memorable.
- Why It Works: It balances aspirational storytelling with practical product demonstrations. By showing how Fitbit Charge 3 fits into everyday routines while emphasizing advanced features, the video connects emotionally with consumers while reinforcing product credibility. The video also reflects the company's culture of health and innovation, helping the audience feel connected to the brand on a personal level.
Casper
- Purpose & Context: This promotional video spotlights Tuft & Needle’s mattress brand, focusing on the ease of unboxing and the promise of better sleep. The purpose is to attract new customers by showing the simplicity of delivery and the lifestyle benefits of comfort and rest.
- Style & Technique: Live-action storytelling with lifestyle visuals of people unboxing and enjoying their new mattresses. Straightforward editing emphasizes simplicity and satisfaction.
- Why It Works: It’s effective because it demonstrates the product’s unique selling point, the unboxing experience, while connecting it to the emotional promise of better sleep. The short video format is just what viewers need to quickly understand the product’s benefits. This video also serves as an example of how short promo videos can effectively communicate a product’s unique selling point in a concise and engaging way.
TransferWise
- Purpose & Context: This promotional video introduces TransferWise’s Borderless Account, designed to help individuals and businesses hold and send money internationally without hidden fees. The video serves as an explainer video to clarify the product’s features, making the offering accessible to a broad audience. As one of several explainer videos, it helps clarify financial products by breaking down their key benefits and functionality. The purpose is to attract global users by emphasizing transparency, simplicity, and cost savings.
- Style & Technique: 3D animation with bold typography and clean visual metaphors. The design is modern and minimal, showing how funds can flow across borders seamlessly. Visual storytelling is used to make the product features clear and easy to understand.
- Why It Works: It simplifies a complex financial product by visualizing it in an engaging way. The video makes complex concepts easy for viewers to grasp, increasing understanding and trust. The video emphasizes transparency and cost savings, addressing user pain points like hidden fees and slow transfers. Acting as a product demo, it showcases the account’s capabilities through clear visuals and storytelling. The combination of clarity, bold visuals, and focus on user pain points makes the benefits memorable and persuasive.
Systematic Framework Approach
- Structured Planning: Define clear objectives and understand your target customers to tailor your video marketing effectively.
- Emotional Connection: Use personalized music and storytelling to create an engaging and impactful way to deepen emotional engagement.
- Interactive Elements: Incorporate gamification and interactive features to keep your audience engaged.
- Production Process: To make a promo video, plan your message, script content, film footage, edit with high production quality visuals and captions, then publish on multiple devices and social media platforms.
- Platform Adaptation: Customize your video promo for different platforms to maximize relevance and capture attention.
Frequently Asked Questions
What is a good promotional video?
A good promotional video is all about creativity and emotional storytelling, using high quality visuals to engage your audience and enhance your message. It should tell a compelling story that not only informs but also inspires viewers to take the next step, whether that’s visiting your website or making a purchase. Be sure to include a clear call to action to effectively guide your audience toward your desired outcome.
Why are promotional videos important for marketing strategies?
Promotional videos are essential because an effective video promo can quickly grab attention, effectively communicate your brand message, and encourage action. These videos drive customer engagement by involving viewers and prompting interaction, which boosts engagement, elevates brand awareness, and creates emotional bonds that can ultimately lead to more sales and loyal customers.
What makes Apple's product launch videos so effective?
Apple’s product launch videos stand out because they combine stunning visuals with emotional storytelling, making the viewer feel connected to the brand. These videos often highlight customer satisfaction by featuring happy users and real-life testimonials, demonstrating how Apple products deliver a user-friendly, hassle-free experience. This engaging approach not only communicates their message effectively but also builds strong loyalty among fans. If discussing unique features, Apple could use rare beauty highlights in their promotional videos to showcase authenticity and personal connection.
How did Dollar Shave Club's promotional video achieve virality?
Dollar Shave Club’s promotional video went viral thanks to its humor and relatability, effectively showcasing the frustrations with pricey razors. The video is visually appealing and easy to watch, using engaging visuals and editing to capture attention. With CEO Michael Dubin’s engaging presence, it tells a compelling story that connects with viewers and delivers a memorable message that resonated with audiences.
What is the significance of user-generated content in GoPro's promotional strategy?
User-generated content is key to GoPro’s promotional strategy because it offers relatable and authentic visuals that highlight their products’ versatility. By encouraging users to share real experiences, GoPro helps people feel comfortable in their own skin, showcasing authentic moments that reinforce self-acceptance and confidence. This approach not only fosters brand loyalty but also builds a strong community among users.
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