From biotech and cloud platforms to workspace tools and storage units, 3D explainer videos have a way of making even the most complex ideas feel effortless. In 2025, companies are leveling up their marketing with polished visuals that not only inform but also impress. Take your audience inside a machine, product, or process with sleek, photorealistic animation. It's a powerful way to boost clarity and impact.
This article will explore the most compelling 3D explainer videos out there, from industry giants to innovative startups. Whether you're looking for creative inspiration or considering 3D for your own brand, these examples show what's possible when story, strategy, and technology align.
Why You Need 3D Explainer Videos
If you're looking for a tool that can boost engagement, simplify your messaging, and look incredible while doing it, 3D explainer videos should be on your radar.
According to Wyzowl, 94% of marketers say video has helped increase user understanding of their product or service. 87% report increased website traffic as a result of using video content. 3D video goes one step further by visualizing the unseen. Think interiors of a product or human body, step-by-step technical systems, or conceptual environments that would be impossible (or extremely expensive) to capture in real life.
Not to mention, they just look cooler. Whether you're launching a new tool, explaining a service, or educating customers, 3D animation adds a layer of sophistication and clarity that's hard to beat.
Want to see if it's 3D explainer videos are for you? Here's a deep dive on when 3D animation is worth the investment.
Effective Uses for 3D Explainer Videos
3D explainer videos can flex across industries and formats, but they're especially useful in:
- Product launches and overviews
Show off your new product in all its glory! 3D explainer videos can highlight features and benefits from every angle- way cooler than just pictures or plain text. - SaaS platform walkthroughs
Got a complex software? 3D explainer videos can simplify tricky interfaces and features, making it easier for users to understand and get hooked fast. - Technical process explanations
When words get too boring or confusing, 3D visuals break down complicated steps into clear, digestible scenes anyone can follow. - Investor or stakeholder pitches
Want to wow the money people? 3D animated explainer videos bring your ideas to life, making your pitch memorable and way more persuasive. - Manufacturing or equipment demos
Show how machines work without the noise and clutter of a real factory floor. Perfect for explaining specs and capabilities in a neat, focused way. - Training and onboarding tools
3D explainer videos make learning processes engaging and easy to revisit anytime without a live trainer. New hires will thank you! - Trade show displays
Stand out in a sea of booths with eye-catching 3D animations that pull people in and get your message across quickly. - Website hero content
First impressions matter. A sleek 3D video front and center on your homepage instantly tells visitors you're innovative and ready to impress.
Video consumption is steadily rising year after year, and businesses using video are seeing 66% more qualified leads. The ROI on well-produced 3D explainer videos is hard to ignore.
Top 10 3D Explainer Videos in 2025
Extra Space Storage: Your Space Can Change Everything
Purpose & Context: This uplifting 3D animated explainer video shows what Extra Space Storage offers: secure, accessible, and flexible storage solutions. By focusing on real-life transformations like moving, starting a business, and navigating life changes, it makes a functional service feel both practical and personal.
Style & Technique: The video is fully rendered in 3D, with a photorealistic and fluid animation style. The camera moves seamlessly through virtual storage spaces that shift and transform to illustrate various use cases. The design is clean and minimal. A dynamic line guides the viewer through each scenario, connecting the stories with clarity, flow, and cohesion.
Why It Works: Elevates a practical product into something emotionally compelling. Clear animations and emotional resonance turns empty units into opportunity-filled stories, helping viewers see themselves in each frame. The expert use of 3D animation allows for total creative control. Spaces can adapt and evolve without physical limitations, making the message more powerful.
Salesforce: Say Hello to Einstein Copilot
Purpose & Context: This quick-hit video introduces Salesforce's AI assistant, Einstein Copilot. It explains how the tool works across teams to simplify workflows and boost productivity. The goal is to show that this AI can streamline daily tasks and free teams to focus on what matters, customer relationships.
Style & Technique: Bold and fast-paced, the video uses a mix of screencast-style UI animations, motion graphics, and text overlays, all set to energetic music. The transitions are sharp, the visuals are punchy, and the tone is unapologetically confident. Every second is optimized to deliver visual impact and immediate clarity, with slick, on-brand animations that showcase how the AI functions across different departments.
Why It Works: Wastes zero time demonstrating what the product does, how it helps, and who it's for. In just over a minute, it delivers value, function, and brand voice with precision. The combination of sleek UI animation and confident messaging makes the technology feel accessible and powerful, reinforcing Salesforce's position as a leader in AI-driven business solutions. Perfect for grabbing attention in a crowded SaaS space.
Aries Clean Technology: BioSolid Technology Explainer
Purpose & Context: Designed to educate stakeholders and potential partners, this video explains how Aries turns biosolids into clean energy using gasification. The goal is to break down a complex system into a clear, compelling story that builds trust in the company's innovation and impact.
Style & Technique: The piece uses a mixed media approach, combining high-quality live action with detailed 3D animation. The central visual focus is a 3D-rendered version of the actual facility. The camera navigates through this digital plant to explain each phase of the process, from waste intake to energy output. Live action footage adds a human, real-world layer, while the 3D environment gives clarity to the inner workings of the system.
Why It Works: Blends creative storytelling and technical clarity. The 3D model isn't decorative, it's functional, walking the viewer through a step-by-step explanation of a complex process. The mixed media format strikes the right balance between precision and relatability, helping the company appear both innovative and trustworthy. It educates without overwhelming, making the message memorable, relatable, and easy to share.
IBM: QRadar Suite Overview
Purpose & Context: IBM introduces its next-gen cybersecurity platform, QRadar Suite. Designed to build brand awareness and inform IT security professionals, the video highlights how the unified suite combines EDR, log management, SIEM, and SOAR into a single, streamlined solution, delivered as a service and optimized for analyst efficiency.
Style & Technique: Minimal 3D animation using sleek transitions and simple geometric elements to convey complex capabilities without clutter. The video is voiceover-driven, guiding viewers through the product's architecture and key benefits. Visuals remain abstract yet purposeful, reinforcing the idea of security and control without overwhelming technical detail.
Why It Works: Turns a complex tech stack into a clean, digestible story. The minimalist design reflects IBM's enterprise polished tone, while the voiceover keeps things clear and focused. By highlighting the unified analyst experience and "as-a-service" delivery model, the video positions QRadar as a forward-thinking, scalable solution built for today's evolving threat landscape.
Maple Systems: PLC Overview
Purpose & Context: This 3D animated video was created to demonstrate how Maple Systems' Programmable Logic Controller (PLC) solutions function within industrial automation environments. It's designed to support sales conversations, educate potential customers, and showcase the capabilities of Maple's technology in a clear and engaging way.
Style & Technique: Detailed 3D renderings simulate real-world industrial applications. This fully animated video highlights how the PLC integrates with machinery, sensors, and systems, bringing abstract concepts to life through clear visual storytelling. The use of zoom-ins, overlays, and motion graphics helps break down complex processes while maintaining a professional and polished aesthetic.
Why It Works: Simplifies highly technical, niche information without losing precision. The 3D visuals make it easy for potential clients to understand how Maple's PLC fits into their operations- something that would be hard to capture with live action. The video delivers clarity, credibility, and a modern feel, making it a powerful tool for customer education and product positioning.
Pitch: Mobile App Overview
Purpose & Context: This short product video introduces Pitch's mobile app, highlighting its role as the ideal companion to the web platform. The goal is to show how users can review, collaborate, and share presentations on the go, keeping productivity seamless across devices.
Style & Technique: Polished 3D animation with fluid transitions and floating device renders. No voiceover, just visuals and music. The smooth camera movements showcase the mobile interface in action. The pacing is quick and polished, creating a modern, premium feel that reflects the brand's design-forward approach.
Why It Works: It proves the power of showing instead of telling. This video communicates functionality through pure visual storytelling. In just 30 seconds, the video reinforces the product's value by highlighting how easy and elegant the mobile experience is. The high-quality 3D animation mirrors the app's UX: intuitive, fast, and visually refined, making it feel like a natural extension of the Pitch ecosystem.
Moduline Cabinets: Cabinet Configurator
Purpose & Context: This video was created to showcase Moduline's Cabinet Configurator tool, an interactive platform that lets customers design and customize their ideal cabinet system. The goal is to demonstrate how easy and intuitive the tool is, helping potential buyers visualize their cabinet setup and move faster toward purchase decisions.
Style & Technique: 3D product animations showcase customizations in action, showing how users can drag, drop, and adjust cabinet components in real time. The animation is sleek, minimal, and product-focused, with smooth transitions and zoom-ins that highlight key features and benefits.
Why It Works: Makes a digital tool feel like a virtual experience. This 3D animated explainer video gives viewers a hands-on look at how the configurator works, without needing a live demo. It provides a walkthrough that shows exactly what users can expect and removes friction from the buying process. Reflecting Moduline's clean, modern aesthetic and reinforcing the brand's emphasis on precision and quality, it positions them as innovative and customer-focused.
Editor X: Discover Collaborative Web Design
Purpose & Context: This product video introduces Editor X as the first truly collaborative web design platform tailored for designers and agencies. The goal is to showcase real-time, multi-user functionality, like concurrent editing, role assignment, and in-context feedback, positioning Editor X as a game-changer for team-based design workflows.
Style & Technique: 3D animation with screencast-style UI elements, driven by a confident voiceover. The animation is bold, fast-paced, and visually layered, using floating interfaces, dynamic camera angles, and spatial UI mockups to mirror the actual platform UX. The design language is modern and assertive, aligned with Editor X's high-end positioning.
Why It Works: Captures the energy and precision of real-time collaboration. The 3D animation elevates what could be a simple screencast into an immersive product experience, conveying a real sense of fluidity and teamwork. By visualizing multiple users interacting within the same space, the video makes the platform's usefulness and flexibility tangible. It's a compelling pitch for teams that want design freedom without sacrificing control or clarity.
ESI Ergonomic Solutions: Product Overview
Purpose & Context: This video was developed to introduce ESI's ergonomic office products, with a focus on how they improve comfort, flexibility, and productivity. It's aimed at facility managers, workplace designers, and decision-makers looking to improve employee well-being through better workstation design.
Style & Technique: 3D animation illustrates real-world office environments and products. The animation is clean and minimal, with smooth camera movement and realistic product modeling that highlights adjustability and ease of use. Subtle motion graphics and labels help clarify features and benefits without overwhelming the viewer.
Why It Works: Shows the impact of products in context, making the benefits obvious and relatable. The video lets viewers see how each solution functions in an actual workspace. The 3D animation offers a polished, professional feel while making the ergonomic benefits immediately understandable. It positions ESI as a thoughtful, forward-looking brand that prioritizes both design and user well-being.
FAQs About 3D Explainer Videos
What Makes a Good 3D Explainer Video?
Clarity, creativity, and consistency. Great 3D explainer videos tell a focused story, use animation to clarify rather than distract, and align with your brand's look and tone.
What Equipment or Software is Used to Create 3D Animation?
Most studios use tools like Cinema 4D, Blender, Maya, or 3ds Max-combined with After Effects or custom plugins for post-production polish.
Why Hire a Professional Team?
3D animation takes a lot more than software. Storyboarding, scripting, rendering, and editing are complex, and a pro team ensures your message is clear, on-brand, and worth the investment.
How Levitate Media Can Help
At Levitate Media, we produce 3D explainer videos that do more than just look good. From the first concept sketch to the final frame, our team handles scripting, design, and animation with strategy baked in.
Whether you're launching a product, simplifying tech, or refreshing your brand visuals, our 3D animation services are built to engage, educate, and convert.
Want to see what we've done? Check out more examples here.
Conclusion: Time to Make Your Message Pop
3D explainer videos are more than eye candy- they're storytelling power tools. They simplify, elevate, and clarify your message in ways that other formats just can't.
As the demand for video content continues to grow, high-quality 3D animation is quickly becoming the gold standard for brands that want to stand out.
