There are many video styles to choose from when planning video production for your business. As online video content continues to dominate digital platforms, businesses must also consider the growing importance of video creation methods that are more casual, constant, and experiential. Whether it’s your first or fiftieth video, key decisions include:
- Video format
- Messaging approach
- Character design
- Video length
Staying updated with the latest trends and video trends is crucial for businesses aiming to engage audiences and maintain a competitive edge. Video is the most popular content type online, accounting for over 80% of global internet traffic. As video production evolves, more simplified and accessible methods are emerging, allowing for quicker and more cost-effective content creation.
These elements make up the video “treatment” and guide how your video is developed and shared. 62% of businesses already actively use videos as a part of their marketing strategy.
Not every style fits every business, so having a clear strategy is essential. This can feel overwhelming, so we’ve gathered insights and examples to help you develop a video treatment that complements your marketing strategy.
Why Video Production Is Growing
Businesses rely on video to engage, educate, and convert prospects. With so much online noise, video helps your message stand out by:
- Engaging multiple senses
- Delivering messages quickly and emotionally
- Breaking content into easy-to-digest segments
- Simplifying complex ideas and maintaining audience attention
Video should be a core part of your marketing strategy because:
- Consumers want more video content
- Video increases conversions across channels
- Video is a powerful storytelling tool
- Providing valuable content in mobile-first formats enhances audience engagement
Over 29% of businesses consider video “extremely important” to their marketing efforts. Video can also break down and explain complex ideas, making them more accessible to your audience.
Why Video Marketing Works
1. Demand for More Videos
- Over a billion hours of YouTube videos are watched daily
- 54% of consumers want to see more video content from brands they support
Short form content and short form videos are dominating the video landscape, with platforms like TikTok and Instagram prioritizing this format. Short-form videos are powerful tools for delivering impactful messages quickly and have the highest ROI of any video format for businesses, making them the top format for lead generation and engagement.
Short form video content is a key trend, with YouTube Shorts and Instagram Reels emerging as leading platforms for short-form, vertical video. These mobile first platforms prioritize snack-sized, engaging videos that capture attention and drive conversions.
Mobile-first consumption is now the baseline requirement in video production. Video content is increasingly being optimized for mobile viewing, with vertical video formats becoming more prevalent to match how audiences consume content on smartphones.
2. Higher Conversions and Revenue
- Videos drive more sales and lower customer acquisition costs
- 92% of consumers watch videos before making an online purchase. Shoppable videos are a growing trend, allowing viewers to interact with product information, access purchase links, and even complete checkout directly within the video. This streamlines conversion by enabling viewers to click and purchase while watching, blending entertainment with a seamless shopping experience.
- Video completion rates are crucial for maximizing engagement and conversions. Including captions and optimizing videos for sound-off viewing can significantly improve the percentage of viewers who watch videos entirely. These accessibility features not only boost engagement and completion rates but also benefit search engine optimization by making content more discoverable and aligning with algorithm preferences.
3. Powerful Brand Storytelling
- Videos convey emotion and connect prospects to your brand on a deeper level. Visual storytelling plays a crucial role in this process, using compelling imagery and visual cues to evoke emotions and communicate brand or product stories without relying on dialogue.
There is a growing cultural shift away from overly polished corporate ads toward authentic storytelling and raw user-generated content (UGC). User-generated content is on the rise, enhancing authenticity in video marketing by showcasing real customer experiences. UGC serves as modern-day word of mouth and social proof, helping brands build trust and credibility. By leveraging UGC, brands can connect with their audience on a deeper level and convey their stories more authentically. UGC is increasingly used to tell brand stories in a relatable and engaging way, making it a powerful tool in current video production trends.
Remote Video Testimonials
- Increased due to the pandemic
- Use high-quality remote recording platforms and “Drop Kits”
- Production team coordination is essential for managing remote video projects and ensuring professional results
- Provide authentic, engaging content that connects with customers; user-generated content can include testimonials, unboxings, tutorials, and product demos, and significantly improves engagement and conversion rates
- Post production is crucial for refining and editing remote video testimonials to achieve high-quality visual content
- Appear natively in social media feeds without flashy edits
Product Demo Videos
- YouTube “how to” searches up 70% year-over-year
- 55% of consumers watch instructional videos multiple times per week
- Demo videos increase sales by 1.81x compared to those who don’t watch
- Incorporating drone footage in product demo videos can provide cinematic quality, making the content more engaging and visually appealing. With advancements in drone technology, it is now possible to capture high-resolution (up to 5K) aerial footage, further elevating the production value of demo videos.
- User-generated content for product demos can be created organically or through collaborations with brand advocates, helping brands build trust and authenticity with their audience.
Linkedin Video
- 38% of marketers use video on LinkedIn, with 75% finding it effective
- Helps connect with a professional audience organically
- Posting on business pages amplifies reach through followers and their connections
- LinkedIn is increasingly used for corporate communication, with brands leveraging corporate video production to share updates, showcase CSR initiatives, and enhance storytelling.
- Interactive corporate videos, featuring elements like polls, quizzes, and real-time chat, are trending on LinkedIn to boost engagement and marketing ROI.
- Live streaming is gaining popularity as a tool for corporate communication and marketing on LinkedIn, allowing brands to connect with audiences in real time.
Video Sequences
- Use multiple videos to guide prospects through the buying journey
- Target different audiences or stages of purchase decision
- Helpful for nurturing leads and avoiding overwhelming viewers
Recently, the rise of interactive videos and interactive content in video sequences has transformed how brands engage their audiences. Incorporating interactive video elements, such as polls, quizzes, and clickable hotspots, boosts engagement and helps build valuable connections with viewers. Interactive storytelling formats, like 'choose-your-own-adventure' videos, have also gained popularity for their ability to immerse audiences and drive deeper involvement. Research shows that interactive videos offer one of the highest ROI among video formats.
Video Testimonials
- 89% of marketers say video testimonials are their most effective form of content marketing, making them a key type of corporate video.
- User-generated content is often used in video testimonials to enhance authenticity.
- Build trust and provide social proof
- Tell complete stories from problem to solution and recommendation
Live Video
- Builds authentic connections by putting a face to your brand
- Includes live capture and live streaming, which allows brands to connect with their audience in real time, providing a sense of immediacy and authenticity
- Live video content is especially effective for audience engagement, as it enables real-time interaction and showcases products or services in a dynamic way
- The growing use of mobile devices has made it easier for viewers to access live video content anywhere, further expanding reach and engagement
- The market for live streaming is expected to grow significantly, highlighting its increasing popularity and effectiveness as a tool for corporate communication and marketing
- Facebook Live videos get 3x longer views and 10x more comments
Conclusion
Video marketing is rapidly evolving with key trends like AI video production, virtual production, and digital integration leading the way. In 2023, AI transformed video production by automating editing, content ideas, and enhancing creativity, reducing project times by up to 60%. Virtual production uses LED walls to create immersive, cost-effective environments, reshaping corporate video content. These technologies complement human creativity, not replace it. Sustainability is also gaining focus, aiming to reduce carbon footprints in production. Staying current with these corporate video production trends is essential for impactful content in 2025. Levitate Media, a top San Francisco video production company, is ready to help bring your brand story to life.
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