Artificial intelligence, or AI, is more than just a buzzword. AI now forms the backbone of effective marketing in today’s competitive landscape. In fact, around 80% of industry experts incorporate some form of AI into their digital marketing. Utilizing AI tools for business processes is no longer a futuristic concept but an essential strategy for achieving productivity and efficiency.
Undoubtedly, the impact of AI on marketing is profound. From forecasting sales and providing deep insights to creating personalized content and improving customer service, the scope of AI tools for business is vast and continues to innovate. As such, AI technology has established itself as a powerful engine for sustainable, future-ready business marketing.
In this blog post, we'll provide an overview of 10 of the top AI tools for business success, so you can take advantage of the power of AI to improve your marketing strategies. We'll cover software descriptions, key features, best use cases, and pricing so that you can find the perfect solution for your needs.
To read about the future of AI & video, check out: AI In Video Production: Its Potential & Its Pitfalls
What Is an AI Tool?
AI tools for business are sophisticated software or platforms that leverage artificial intelligence technology to generate automated decisions. The decisions are made after analyzing and interpreting collected data. Remarkably, these decisions are made instantaneously, without the need for human intervention. It is this ability to rapidly generate automated decisions that make AI tools incredible business assets.
Versatile AI Tools for Marketing:
AI tools for business marketing are increasingly popular for companies that want to streamline their marketing campaigns and reach more potential customers. These multifaceted platforms provide many of the processes necessary to take your marketing plan to the next level.
Jasper is an impressive all-purpose AI writing assistant and marketing tool. The software helps users with a variety of tasks and has an extensive range of AI-powered content writing services, data analytics, and even AI image generation. Its primary goal is to simplify the content creation process for businesses by automating most of the work, from generating topic ideas and ads to creating high-quality articles, videos, and infographics. Jasper's AI capabilities make it easy to create numerous types of content, including blog posts, listicles, scripts, books, and more.
Content creation and ideation for marketing and advertising purposes
With its advanced NLP algorithms and analytics tools, businesses can produce engaging content that resonates with their target audience and helps drive conversions. Additionally, the software's analytics feature enables users to track how their content performs online and gain insights on how to optimize it further.
- Natural Language Processing (This helps the software analyze data and understand language)
- Powerful Chatbot
- Advanced brand voice styling and brand memory
- Over 2500 writing styles and 50 content templates
- Pre-set and custom workflows
- Fast long-form document writing and editing (1000+ words)
- Browser extension
- Real-time team collaboration
- Over 25 language options
- SEO-informed content and Surfer SEO integration
- Plagiarism detector
- Free trial with access to some of the software's basic features
- Creator - $39/month
- Team - $99/month
- Business - contact sales
User Tip: Jasper can feel a bit complex at first, and it takes some practice to get the desired results. Fortunately, the platform provides a plethora of detailed help content, tutorials, and training videos.
Writesonic is another multi-functional AI tool for business marketing and writing assistance. It empowers marketers and content creators with its remarkable language generation capabilities. Using GPT-3 and GPT-4 technology, it generates content that is clear, concise, and engaging. Crafted with the latest natural language processing features, WriteSonic quickly and easily creates original, high-quality content. And thanks to this advanced NLP, the generated content reads like it was written by a human, making it ideal for businesses that want to maintain a personalized voice while saving time and resources. With a wide range of templates, Writesonic can produce compelling ad copy, blog articles, email newsletters, product descriptions, CTAs, and much more.
Fast and easy content creation and long-form content creation such as blogs
The software is best used for businesses that need to produce a lot of content in a short amount of time. Its easy-to-use interface and customizable templates make it an excellent tool for business owners, marketers, and content creators who want to streamline their content creation process and scale their marketing efforts. Its vast language support also makes it ideal for companies doing international business.
- Intuitive interface and extensive customization options
- Google Docs style content editor
- Compelling headline and outline generator
- Passive-to-active voice tool
- Tone of voice selector
- AI-generated art
- GBT-4 chat assistant
- Supports over 30 languages
- Quickly generates a large amount of content
- SEO-optimized content with meta titles, descriptions, and keyword suggestions
- Content repurposing into various formats
- Generous free plan
- Unlimited- $16/month
- Business -$12.67/month (with annual subscription)
- Enterprise- contact sales
User Tip: Because it has a straightforward and intuitive user interface, this software is very easy to navigate, even for people new to content writing. The platform is pretty self-explanatory and has a great help section.
AI Tools for Content Creation:
Effective content is the key to engaging customers and encouraging sales. But writing and generating quality content can take considerable time. Fortunately, these AI tools for business have streamlined content creation, letting you write compelling copy with speed and ease.
In a digital age where speed and efficiency are critical, CopyAI emerges as a must-have AI tool for fast-paced business marketing. It's not just a writing assistant; it's a game-changer that revolutionizes content creation. CopyAI is best known for its ability to generate high-quality and engaging content in just a matter of seconds. It uses natural language processing algorithms and machine learning technology to analyze text and generate content that reads as if it were written by a person. Encompassing an array of marketing needs, from blog content to social media blurbs, and even business plan drafts, CopyAI is a resourceful companion that crafts human-like, compelling content.
Content creation for websites, social media, and other marketing materials
Copy AI can generate high-quality and engaging content for product descriptions, blog posts, social media posts, email marketing campaigns, and more. CopyAI's content optimization tool is especially useful for businesses that want to improve their search engine optimization (SEO) by analyzing their content and making suggestions for improvements.
- Content optimization tool (which analyzes content and suggests improvements)
- Advanced writing algorithms
- Customizable tone and style
- Collaborative workspaces
- Large selection of written content templates
- Easy-to-use interface
- Free Plan- 2000 words/month
- Pro Plan - $36/month, unlimited words (with annual subscription)
- Enterprise - contact sales
User Tip: Use short, simple commands to prompt this AI. Copy AI suggests giving your instructions in “caveman speak,” saying what you need without using any extra words.
Grammarly is a powerful AI-driven software that takes content creation to the next level. This intelligent writing assistant not only corrects grammar and spelling mistakes but also enhances writing style and clarity. It offers a range of features that ensure easy-to-understand, error-free content. Grammarly GO’s boosted AI feature offers on-screen prompts such as “identify gaps”, “write a progress report”, “write an engaging intro email”, all within your determined voice. With Grammarly’s intuitive prowess, the copy generated will be flawless and impactful.
Correcting and improving all written content and short content drafts
From blog posts and articles to social media updates and emails, Grammarly Pro helps polish imperfect writing and ensures the message is effectively conveyed to the targeted audience.
- Advanced grammar and spelling checker
- Sentence structure analysis
- Vocabulary enhancement suggestions
- Reliable plagiarism detector
- Genre-specific writing style suggestions
- Real-time writing tips and suggestions
- From scratch prompts for idea and content generation
- Free version with limited features
- Business - $15.00/month (with annual subscription)
- Enterprise - contact sales
User Tip: Use the personal dictionary feature to add any technical jargon or specialized words related to your industry. This keeps them from being flagged and slowing down editing.
AI Tools for Search Engine Optimization:
When strategizing your business marketing, it's crucial to consider search engine optimization (SEO). Effective SEO ensures online exposure, underpinning your company’s success. AI-driven SEO tools help improve your brand visibility by monitoring keyword rankings and creating useful reports.
Outranking is an AI software tool that uses data analytics to help businesses improve their SEO and website rankings. This tool analyzes competitor websites and digital content, then suggests specific steps the user can take to improve website visibility. Ideal for optimizing long-form content like emails, sales copies, landing pages, or articles, Outranking uses AI to generate an initial draft that can be refined to perfection.
Improving SEO and online visibility
By utilizing this tool, businesses can gain a strategic edge over their competitors. It lets them identify optimal SEO strategies, perform keyword research, and execute efficient site audits. With that data, a company can improve its rankings and ultimately increase website traffic and customer conversions.
- Analysis of website content and keyword usage
- SEO optimized outline creation
- Real-time content optimization
- Monitor and analyze competitors' online presence
- Provide specific recommendations on how to improve rankings
- SERP Rank Tracking
- Data Visualization
- 7-day free trial
- SEO Writer - $59/month (with annual subscription)
- SEO Strategist - $99/month
User Tip: Write your content for your target audience first. It should read as naturally as possible. Then use the Outranking software to optimize your first draft with the recommended keywords.
Anyword is an AI-powered software designed to help businesses with their content creation and optimization needs. With Anyword, users can easily create engaging content in a matter of minutes. The software boasts a variety of advanced features, such as the ability to generate content ideas, headlines, email subject lines, and more. It's an innovative solution that generates SEO-optimized, target-specific content for a variety of channels. Lightweight but with heavyweight impact, this tool takes content to a new level.
Increasing content marketing efforts
This powerful AI tool for business helps create compelling and well-optimized content, including blog posts, social media updates, and email marketing campaigns. It is suitable for businesses that are looking to increase their organic traffic, as Anyword's optimization features help to boost rankings.
- Advanced predictive analytics technology
- Multilingual support capability
- Real-time data and machine learning algorithms
- Recommendations on how to improve content
- Simplifies copywriting with data-backed efficacy
- Free 7-day trial
- Starter plan - $39/month
- Data Driven Teams - $49/month
- Business plan- contact sales
User Tip: When making edits, only change one thing at a time so you can easily tell what difference the change made. Make the change, click ‘generate,’ then check to see what changes occurred before proceeding.
AI Tools for Business Productivity:
Time and effort are indispensable aspects when selecting AI tools for a business marketing strategy. AI technology offers affordable and effective solutions for repetitive tasks, which save significant time and translate to cost savings. This provides space for critical tasks and reduces the risk of human error, thus enhancing overall productivity.
Regie.ai is a leading AI co-pilot designed to streamline prospecting while improving engagement. It provides automated email campaign creation, predictive analytics, and real-time feedback, making it indispensable for data-driven marketing strategies. With its AI capabilities, Regie.ai predicts who to contact, when, and with what message for optimal engagement. It is made specifically for modern sales teams and can be integrated into various sales engagement platforms, CRM, and email providers.
Streamlining workflow and generating engagement
This tool helps generate higher engagement with personalized prospecting and increases sequence activity engagement. It also provides valuable insights through the Manager Dashboard, which shows analytics on email personalization scores, time spent on emails, platform utilization, and top recommendations for coaching.
- Personalized emails, LinkedIn InMails, and call scripts
- Generates comprehensive prospect research profiles in a Chrome extension
- Provides persona-based outbound sequences
- Advanced predictive analytics
- Free plan- 100 credits
- Pro plan - $59/month
- Small business plan - $89/month (with annual subscription)
User Tip: Maximize the software’s potential by consistently updating your customer data for the most accurate predictive analytics.
ChatGPT is a powerful AI software that leverages GPT technology to generate human-like text responses to customer queries in real-time. This software utilizes natural language processing and deep learning to create accurate and engaging content that caters to customer needs and preferences.
Improving customer support and communication
ChatGPT streamlines customer inquiries and helps businesses to engage with customers effectively. By utilizing this software, businesses can reduce response time, enhance customer satisfaction, and generate leads.
- Ability to handle multiple customer inquiries simultaneously,
- Custom response templates based on customer segments
- Personalized responses
- Integrates seamlessly into existing business systems
- Easy-to-use software
- Free version available
- 4K context - (input) $0.0015 / 1K tokens - (output) $0.002 / 1K tokens
- 16K context- (input) $0.003 / 1K tokens - (output) $0.004 / 1K tokens
- ChatGPT Plus - $20/month
User Tip: ChatGPT is conversational AI software. If you need your response fine-tuned or need more detailed results, ask the bot a follow-up question.
AI Tools for Business Analytics:
Data and analytics play a critical role in AI tools, enhancing businesses' decision-making capabilities and effectiveness in marketing. These tools, powered by artificial intelligence, allow businesses to analyze vast amounts of data, derive insights, and implement data-driven strategies. When choosing suitable AI tools for business marketing, considering data and analytics-related factors is essential.
SEMrush is a powerful AI software widely recognized for its comprehensive suite of digital marketing tools. It is primarily designed for competitive analysis and search engine optimization (SEO), making it an indispensable asset for businesses and marketers striving to improve their online presence. The software's diverse features cater to various needs, such as keyword research, competitor analysis, backlink analysis, content optimization, and social media management.
Gaining a competitive edge in the online landscape
SEMrush is best suited for a wide range of professionals and businesses involved in digital marketing and online presence management. This includes SEO specialists, digital marketers, content creators, social media managers, e-commerce businesses, and digital agencies looking to enhance their online visibility. SEMrush provides an array of services for content marketing, SEO, social media, analytics, PPC, and much more.
- Position tracker to monitor your keyword rankings
- Content Marketing Toolkit to explore popular topics
- On-page SEO
- In-depth keyword research
- 7 tools that analyze competitors
- Analyze organic and paid search efforts, backlink profiles, and ad campaigns
- Comprehensive site audit feature
- Social media management and content marketing
- 30- day free trial!
- Pro - $129.95/month
- Guru - $249.95/month
- Business - $499.95/month
User Tip: Use the Keyword Magic Tool when doing keyword research. It will find other semantically meaningful keywords related to a particular topic.
Receptiviti is an advanced AI software that specializes in analyzing and understanding human language patterns to provide insights into personality traits, emotions, and behavioral characteristics. This AI tool for business marketing basically helps analyze customer feedback. It uses natural language processing (NLP) and machine learning algorithms to analyze text and provide insights into customer sentiment and emotion. Receptiviti can be used to analyze various types of customer feedback, including surveys, reviews, and social media posts.
Making data-driven marketing decisions
Marketers and market researchers can use this customer feedback analysis software to understand consumer sentiment and preferences by analyzing social media posts, customer feedback, or survey responses. They can use this critical information to gauge satisfaction levels and identify areas for improvement.
- Advanced natural language processing algorithms
- Creates behavioral profiles
- Sentiment analysis tool (determines the sentiment expressed in text data)
- Language Style Analysis
- Gender and Age Prediction
- Clear and actionable data visualization and reporting
- Emotion analysis tool (detects and analyzes emotions in written or spoken language)
- Web API plans - $500/month
User Tip: Ensure that you have a substantial amount of text or speech data to analyze. The accuracy and depth of insights from Receptiviti improve with larger and more diverse datasets.
The usefulness of AI tools for business marketing and content creation cannot be overstated. AI-powered platforms can analyze large amounts of data, generate creative and engaging content, optimize advertising campaigns, and personalize customer experiences. They can help businesses save time and resources, increase efficiency, and ultimately drive better results. Whether you're looking to write, create, edit, or evaluate, AI can help streamline your processes. Ultimately, this will enhance customer experience and improve your bottom line.
However, with the plethora of AI tools available in the market, it is crucial to choose one that best suits your business needs. Consider factors such as your industry, target audience, and marketing goals. And when choosing specific AI software for your business, consider pricing and key features such as scalability, ease of use, and integration capabilities.
Each AI tool mentioned in this listicle offers unique features and functionalities, making them ideal for different aspects of marketing and content creation. And AI tools are upgrading and adding new features daily, so be sure to follow their socials or blogs to see what might be coming down the road. Whatever your marketing plan includes, keep in mind that not only can AI help save you time and money, it is the trend of the future.
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