Mixed media animation continues to be one of the most dynamic and versatile storytelling formats in 2025. Known for its energetic and fun visual approach, mixed media animation creates lively, engaging content that captures attention. Companies use this format to connect with audiences and achieve their marketing goals, leveraging its ability to foster meaningful relationships through visual storytelling. Its flexible nature allows creators to experiment with a wide range of techniques, offering endless possibilities for creative storytelling and brand differentiation. In fact, video content is a proven and significant part of digital marketing strategies, making mixed media animation a powerful tool for modern businesses.
In this article, we explore some of the best mixed media animation examples of 2025, discuss why this format works so well, and share practical insights on how to leverage it for your brand. Mixed media animation can add style and depth to brand storytelling, with the goal of creating memorable and impactful content that stands out in a crowded marketplace.
Why Choose Mixed Media Animation?
Video content dominates digital marketing strategies, with 93% of businesses recognizing its importance in engaging audiences. Mixed media animation stands out by blending the realism of live action with the creative flexibility of animation and graphic elements. This combination results in videos that are:
- Engaging: Layered visuals maintain interest and guide viewer focus.
- Memorable: Real people paired with animated graphics create lasting impressions.
- Adaptable: Effective across industries—from tech to nonprofit outreach.
- Cost-efficient: Reduces the need for elaborate sets or large casts by animating key story elements.
- Message-driven: Mixed media animation is highly effective at conveying brand messages, ensuring your communication stands out in a crowded digital space.
Whether explaining a product, simplifying complex concepts, or telling an emotional story, mixed media animation is ideal for storytelling that evokes emotion and creates a strong connection with viewers. Visual effects and attention to detail further enhance the impact, making the content more dynamic and visually compelling.
Harness the power of mixed media animation for marketing success by combining creativity, emotion, and clear messaging.
Best Uses for Mixed Media Animation
Mixed media animation offers a wide range of creative possibilities, allowing artists to experiment with different kinds of styles and techniques—such as stop-motion, collage, rotoscoping, and digital compositing. There are many ways brands can leverage mixed media animation, from boosting engagement on social media to enhancing storytelling in explainer videos or driving conversions in ad campaigns. This style’s flexibility makes it ideal for both B2B and B2C brands, especially on mobile-first platforms where short, captivating videos perform best. According to HubSpot, videos under 90 seconds retain 59% of viewers, compared to just 15% for longer videos.
Here are some of the most effective applications:
- Product Demonstrations: Combine real product shots with animated overlays to highlight features and use cases—perfect for websites and launch campaigns.
- Tech & SaaS Explainers: Visualize abstract ideas like user flows or data systems by mixing UI footage with animated diagrams, ideal for onboarding and landing pages.
- Healthcare & Scientific Communication: Simplify complex medical or technical topics by blending live video with motion graphics and illustrations.
- Nonprofit Campaigns: Mix interviews and documentary clips with animated data to tell compelling, human-centered stories that inspire action.
- Retail & Consumer Marketing: Add vibrant animated text and graphics to product videos or influencer content for seasonal promotions and e-commerce.
- Social Media Ads: Create eye-catching vertical or square videos combining video, graphics, and text animations optimized for Instagram, TikTok, and YouTube Shorts.
- Training & Internal Communications: Engage employees by mixing live-action scenarios with animated callouts and diagrams to clarify policies or processes.
- Interactive Experiences: Use mixed media animation to encourage interaction with viewers, such as clickable elements or dynamic storytelling that responds to user input.
- Video Collage Animation: Craft visually engaging stories by arranging and animating still images, photos, and illustrations, showcasing the power of images in motion graphics.
- Inspiration: Watch examples of mixed media animation to discover new approaches and spark creative ideas for your next project.
How to Create Effective Mixed Media Animation
Successful mixed media animation requires thoughtful integration of different elements to maintain a clear message and cohesive style.
Key steps include:
- Scriptwriting & Storyboarding: Develop a detailed script and storyboard to coordinate live action, animation, and graphic assets. Consider all the different things—like storyboards, project files, and reference materials—that contribute to a smooth animation process.
- Media Production: Capture or source live footage, then create 2D/3D animations, motion typography, illustrations, and other visual elements using professional tools. Working frame by frame and carefully managing frames is essential for achieving smooth, natural motion in your animations.
- Post-Production: Composite all elements with smooth transitions, color grading, audio mixing, and precise editing to create a polished final video. Use ease and maintain a consistent level in your animation to ensure natural movement and seamless loops.
- Optimization: Export multiple versions tailored for different platforms and devices, ensuring fast, smooth playback. Technical knowledge is valuable for exporting and reviewing final outputs to guarantee quality across all platforms.
Pro Tips:
- Keep the message clear: Every media element should serve the story, not just add flair.
- Collaborate early: Animators, editors, and videographers working from the same storyboard ensure consistency.
- Use motion strategically: Guide viewer attention with smooth transitions and dynamic movement.
- Maintain brand consistency: Use a unified color palette, typography, and tone across all elements.
- Invest in sound design: Audio unifies live action, animation, and text into a seamless experience.
- Leverage knowledge and techniques: Using the right knowledge and animation techniques, such as consistent easing and path-following, can make the process much easier and more efficient.
- Review all things and details: Always review all things and details in your project workflow to catch issues early and ensure a polished final result.
5 Top Mixed Media Animation Videos in 2025
1. Rhapsody | Revolutionizing Digital Health
Purpose & Context: This brand video simplifies Rhapsody's complex digital health platform, positioning it as a flexible, API-enabled tool for healthcare providers, tech innovators, and public health organizations.
Style & Technique: Combines live action footage with sleek motion design and UI animations to connect emotionally while clearly showing how the platform works. The pacing is polished and strategic, ideal for both marketing and B2B sales contexts.
Why It Works: This is an expert balance of warmth and technical precision, making it both trustworthy and forward-thinking, perfect for B2B healthcare. By combining real people with animated data and interfaces, it transforms complex functionality into a relatable story. This mixed media animation approach highlights not only what the product does but why it matters, delivering clear, nuanced messaging that positions Rhapsody as a modern, human-centered leader in digital health.
2. Motion Array | Get It on Motion Array
Purpose & Context: This piece was created to promote Motion Array as an all-in-one creative platform for video creators, editors, and motion designers. Its goal is to quickly showcase the breadth of assets available and drive users to sign up and start creating faster.
Style & Technique: A combo of live action, fast-cut motion graphics, and 3D animation to create a bold, high-energy visual experience- mirroring the tone and pace of creative work itself. Confident voiceover leads the narrative, while the visuals flash through real people using the platform.
Why It Works: This video blends real users and stylized content previews to reflect the creative energy of its audience. By using its own assets to tell the story, Motion Array delivers a smart, self-aware showcase that feels like the product itself: high-energy, visually rich, and versatile. The mixed media format highlights what's possible with the platform in action, making it more than a demo. It's an invitation to dive in, sign up, and start creating.
3. SquareTrade | Live Action Product Demo
Purpose & Context: This explainer helps customers quickly understand SquareTrade's tech protection plans and why they matter. It's designed for use across retail, digital ads, and web, helping consumers instantly understand the value of coverage for their tech and consumer products.
Style & Technique: Blends live-action lifestyle footage with sharp motion graphics overlays to make the message clear and quick. On-screen text and animated callouts reinforce key benefits while keeping the visuals fast-paced and engaging.
Why It Works: This fast-paced, polished video is built for clarity and impact, making it ideal for web and retail marketing. In under a minute, it delivers both the "why" and the "how" through a sharp mix of live action and motion graphics. The result is a dynamic, relatable message that blends emotional appeal with technical credibility-perfect for driving conversions in high-speed, high-impact environments.
4. Playdate | Say Hello to Playdate!!
Purpose & Context: Launch teaser that introduces Playdate, a quirky handheld gaming device with a crank, aiming to spark excitement and curiosity in the gaming and gadget-loving community. The goal is to highlight its uniqueness and charm while quickly establishing brand personality and product functionality.
Style & Technique: Live action meets animated UI, bold motion graphics, and fast-paced transitions to reflect the product's unique charm. The voiceover is playful and energetic, matching the brand's offbeat tone. Pops of color, exaggerated scale, and quick cuts bring a high-impact, in-your-face feel to the storytelling.
Why It Works: It's punchy and weird... in a good way. It works because it captures attention instantly. The live action gives it a tactile, real-world vibe, while the motion graphics and animated UI scream fun, interaction, and personality. The mixed media approach reinforces that Playdate is not just another gadget; it's a fresh, unexpected experience you can hold in your hand.
5. American Red Cross | Extreme Heat Awareness
Purpose & Context: Raises awareness around extreme heat preparedness, showcasing how the American Red Cross helps communities stay safe during rising climate threats. Aimed at the general public, healthcare partners, and donors, the video is part of a broader effort to educate and mobilize action around climate-driven disasters.
Style & Technique: Live action, motion graphic overlays, and human storytelling come together to make safety feel personal. Human-centered scenes build emotional connection, while animated data points, maps, and alerts provide practical, accessible information. The message is both relatable and informative, with visuals that support retention and urgency.
Why It Works: It connects emotion with action and makes preparedness feel personal. The live action adds heart and credibility, while the motion graphics clarify key steps and stats without overwhelming the viewer. This balanced format empowers the audience with knowledge and a sense of agency, exactly what's needed in the face of intensifying climate risks. It's informative without being alarmist, striking the right tone to inspire thoughtful, proactive response.
Why Choose Levitate Media for Mixed Media Animation?
At Levitate Media, we specialize in blending creativity with strategy to bring your brand story to life through mixed media animation.
- Experience: Over 15 years and 10,000+ videos for 2,500+ clients.
- Award-winning work: 55+ industry awards including Tellys and Clios.
- Talented team: Skilled animators, illustrators, producers, and live-action experts.
- Strategic creativity: We focus on making videos that not only look great but also achieve your marketing goals.
Whether you need a product explainer, brand video, or something innovative, Levitate Media delivers engaging, effective mixed media animation tailored to your audience.
Ready to elevate your video content? Explore our Mixed Media Animation Services and start your next project with us today.
Frequently Asked Questions
What is the difference between mixed media animation and traditional animation?
Mixed media combines live action, 2D and 3D animation, motion graphics, and other elements to create a richer, more engaging visual experience. Traditional animation typically uses a single style, such as 2D or 3D only. Learn more about our animation services.
How does mixed media animation support brand identity?
By maintaining consistent use of color palettes, typography, tone, and storytelling structure, mixed media animation can blend diverse visual styles while reinforcing your brand’s unique voice and look. See examples in our portfolio.
Is mixed media animation suitable for small businesses?
Absolutely. Mixed media animation is scalable and can be tailored to different budgets. It’s a smart investment for businesses wanting to stand out with engaging, memorable videos. Check out our case studies for inspiration.
How long does it take to produce a mixed media animation video?
Production time varies based on complexity but typically ranges from a few weeks to a couple of months. Early planning and clear communication help streamline the process. Contact us to discuss your project timeline.
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