We’ve all been there, sinking into the couch, phone in hand, endlessly scrolling through TikTok, Instagram, or YouTube.
The infinite scroll is hypnotic and addictive, but for brands, it’s also a battleground.
Grabbing someone’s attention in a world where they’re conditioned to keep swiping is hard. If you’re relying on outdated marketing strategies, it’s nearly impossible.
Here’s the truth: if your marketing plan was designed for a pre-scroll era, it’s probably not cutting it anymore. And as we approach 2025, adapting to this new reality isn’t optional; it’s essential.
The good news? There’s a proven way to stand out: Video.
The Trap of Old-School Marketing
Let’s be honest: most marketing playbooks are stuck in the past. Back when people picked up phones, watched scheduled programming, and had the patience to read lengthy emails or click on static ads.
Those days are gone. These days, attention is a luxury, and brands are competing in a game they’re not even built to win.
Platforms like Instagram and TikTok didn’t just change the game; they rewrote the rules. People don’t just want to scroll; they need to scroll. It’s how they consume, unwind, and discover.
If your content doesn’t stop them in their tracks within the first two seconds, it might as well not exist.
What Crossing the Chasm Can Teach Us About Today’s Market
During my annual end-of-year cleaning last week, I stumbled upon my old copy of Geoffrey Moore’s Crossing the Chasm.
The book dives deep into the lifecycle of an innovative product. It highlights the challenge of moving from early adopters (those actively seeking your solution and willing to take a risk on it) to the mainstream market (those waiting for established credibility and proven results), a tricky leap many brands struggle to make.
Here’s the thing: most brands fail because they fail to evolve their strategies.
They stay focused on tactics designed to win early adopters while the broader market seeks something different: proof, relevance, and trust.
And while the above is as true today as it was when the book was written, the means by which we deliver that proof, relevance, and trust are more important than ever.
Crossing today’s chasm includes the shift from visibility for proactive searching to visibility within infinite scrolling.
If you’re not adapting to what mainstream audiences expect (fast, engaging, snackable content available on their chosen channels), you’re falling straight into that chasm.
Why Video is the Only Way Forward
So, what’s the secret weapon that solves all of the above?
Video. It’s not just a trend; it’s the future.
Here’s why:
It’s the Attention-Grabber You Need
Platforms like TikTok and Instagram have set the standard: if your content is static, it isn’t working. Video stops thumbs in their tracks because it’s dynamic, visual, and immediately engaging.
It Builds Emotional Connections
Humans are wired for stories, and video is the ultimate storytelling medium. Whether it’s a 10-second product demo or a longer brand story, video taps into emotions and awareness in a way static images or text can’t.
It’s Exactly What Your Audience Wants
People are consuming more video content than ever: on their phones, at their desks, even while brushing their teeth. By 2025, it’s projected that over 80% of internet traffic will be video. If you’re not showing up in that space, your competitors will be.
The 2025 Game Plan: Cross the Chasm or Fall Behind
The brands that thrive in modern consumerism won’t be the ones that do a little bit of everything; they’ll be the ones that embrace change and double down on what works.
After all, your audience isn’t scrolling less. If anything, they’re scrolling faster. The only way to stand out is to meet them where they are with bold, engaging, story-driven video content.
Those who succeed in 2025 won’t just adapt; they’ll innovate, leveraging video to connect, inspire, and stand out in a crowded digital landscape. Because it isn’t just about staying relevant. It’s about leading.
At Levitate Media, we’re committed to staying at the forefront of this revolution, combining creativity with the latest advancements to unlock new possibilities in video production. From captivating content that grabs attention to story-driven video campaigns that build trust, we’re here to help brands set new benchmarks in the world of marketing.
So, are you ready to get your audience to pause their scroll and connect with your message? Let’s create something extraordinary together.
