Live events such as conferences, trade shows, and even award ceremonies are a highly effective way to generate revenue. As well as grow brand awareness, and create hype and interest in your business. Whether you’re hosting the event yourself, attending as a speaker, or sponsoring a booth, the importance of event video production cannot be underestimated.
Over the course of any event, the audience will be taking in a lot. New names, new faces, new businesses… and you want to make an impression that will rise above the rest when they get home and think back on the event. If you want your event to be memorable, you’ll need to leverage the most attention-grabbing medium today: video.
So if you’re ready to make an impression and grow your business, let’s take a look at event video production and the keys to an engaging and memorable video.
Memorable Event Video Production
When you’re producing a video for a live event, you want to keep in mind how the video will be used (eg. hype video, introduction video, or corporate video). But perhaps more importantly you need to determine why you’re producing the video.
- Are you trying to energize your audience for a memorable experience?
- What about using it to create an emotional connection with your audience?
- Do you want to create a promotional video to motivate your audience to buy?
Keeping the why at the center of the production experience is essential to creating a masterpiece.
The purpose of your video will determine the tone, speed, and style of video you want.
How to Produce a High-Quality Video for Your Event
What type of event video production that you are looking for?
Hype Videos for Event Video Production
If you’re creating a hype video for a conference or corporate event there are a few key tips:
- Keep it short — There’s nothing worse than a hype video that runs too long. All that excitement very quickly turns to boredom and distraction when video content loses steam.
- Cut frequently — Clips without dialogue should be only 2-4 seconds long, and a speaker should be no longer than one or two sentences at a time.
- Use motion graphics — To keep the energy buzzing you want to keep the video moving. It feels jarring to go from high-motion scenes to a stagnant logo or graphic.
Introducing a speaker typically falls into the bucket of creating an emotional connection. You want the video to create a genuine interest in the speaker, which can be sparked by quality video editing. Whether you’re creating an intro video for others or for your own talk, keep in mind:
- Use dialogue to your advantage — Dialogue is more important in an intro, but should still be as concise as possible. Cover the essentials and highlights, but remember that the point is to create interest and intrigue, not to do all the talking for you.
- Speak directly to the camera — Videography tip: When possible, include clips of the speaker talking directly to the camera. This increases the emotional connection between the viewer and the speaker.
- Establish the speaker’s authority — Whether they have personal experience with the topic at hand, or they have credentials that qualify them, take this time to establish why your audience should bother paying attention to this particular speaker.
Booths and Trade Shows
Professional videos to use at a conference booth or trade show can be quite different from other types of event video production. Let’s take into account these essential questions:
- Will the video be played on a loop or at designated times? — This type of event video production can be handled in a variety of ways depending on the vibe you want to create. Some people prefer to start and stop the video as the crowd and conversation ebbs and flows. Others want a video playing in the background at all times to catch the attention of passersby.
- Do you want sound or silent video? — If your video is playing on a loop you may want to consider a silent video. Videos with sound are more engaging but you’ll either have to cease conversation or keep the TV further from the booth if you also want to engage your visitors.
- What is the purpose of your video? — Again, having a clear purpose is vital.
Are you telling the backstory of your brand to create an emotional connection? Showing off the production or features of your product to increase trust and authenticity? Displaying a “how-to” video utilizing your product or services? Showcasing customer testimonials and success stories?
Once you’ve answered these questions you’ll have a much clearer idea of what the final video should look like.
Event Video Production for Hosting a Virtual Event
If you’re hosting a live virtual event, pre-recorded videos can provide a needed respite for both hosts and guests. A bit of off-camera time allows everyone a chance to grab a sip of water, take a deep breath, and relax for a moment before springing back into action.
It can be difficult to provide a curated and elevated experience when live-streaming a virtual event. Professional videos add a touch of quality that heightens the experience for your audience and takes the event to the next level.
Levitate’s Event Video Production Services
If you don’t want to go it alone, we would love to assist you with our full-service video production at Levitate. Our videographers and post-production team will ensure you have the best video for your next event.
Our event video services can help you maximize your impact at your future events. Contact us to get started today!