Planning an industry conference? Wondering what to include in your event video or how conference video production works? Investing in event videography is a smart marketing move, and partnering with a professional video production team can make the process seamless and effective.
The Three Phases of Conference Video Production
Successful conference videos are created through three essential phases: pre-production, production, and post-production. Each phase plays a vital role in delivering high-quality videos that capture the event's energy and key moments.
Pre-Production: Strategic Planning for Success
Pre-production is the foundation of your video project. It involves defining your video’s purpose and identifying your target audience. Ask yourself: Is this video for internal use, trade shows, or social media? What key messages should it convey?
During this phase, the video production crew plans the filming location, equipment needs, and lighting and sound setups to ensure professional results. Scriptwriting and storyboarding may also be done if voice-over narration or scripted segments are part of the plan.
Production: Capturing the Event Live
The production phase is when filming happens. With a detailed plan, the video production team coordinates multi-camera setups and prepares to capture live events, including keynote speeches, breakout rooms, panel discussions, and product launches.
Getting B-roll footage—such as shots of the venue, attendees networking, and candid moments—adds valuable content for transitions and enhances the final video’s storytelling.
Post-Production: Crafting Engaging Content
In post-production, the footage is edited into a cohesive story. This includes cutting clips to highlight key moments, adding music, subtitles, and visual effects, and adjusting colors for brand consistency. Voice-over narration and highlight reels can be created to engage viewers and extend the video’s impact.
Maximizing Your Conference Video’s Impact
Keynote Speakers
Since the highlight of most conferences is the keynote speaker, we recommend using video to introduce them or as an effective way to open up the presentation.
Booth Video Production
If you have a booth, we recommend playing a video on loop without any sound on a flat screen to attract attendees. This is an example of a booth video we did a few years ago:
Conference Video Production Interviews
If you're hosting a user or customer event, consider hiring a camera person to capture the event for promotion or recap videos.
Another great element to add to conference event videos are face-to-face camera interviews. By interviewing your customers about why they attended the event and how they use your product or service. You can see an example of one of these videos can here:
Bonus tip: If you can, plan these interviews ahead of time so the interviewee is prepared and you have the proper equipment to capture the audio and the time to film between events.
Panel Discussions
Capturing panel discussions can be especially beneficial if your conference video will be shared with those who can’t attend. You’ll need to have the right equipment for audio and visual of both the panel guests and attendees who may be asking questions. Having microphones and seating plans will ensure the panel is not interrupted by a confused camera crew.
Product Demonstrations
If you sell products, live event videos can be a great way to showcase the features and benefits. Filming these as part of a presentation or in a trade-show setting is both effective for capturing products for marketing purposes. Video product demos are vital for sales with 76% of consumers claiming to have made a purchase after watching a product video.
Attendees and Award Ceremonies
You won’t want your entire conference video to be clips of single speakers on stage. Capture the arrival of attendees and show them enjoying various events during the conference.
If you have any award ceremonies, these can be fun to document for the award recipients and to share with your industry. These moments will show the excitement of the event. And who doesn’t like to catch a glimpse of themselves on film?
Maximizing Your Conference Video’s Impact
Hire a Professional Video Production Crew
Working with an experienced video production company ensures your conference video is polished and impactful. They bring expertise, equipment, and quick turnaround times to deliver videos that meet your specific needs and create a lasting impact. If you don't have experience with video creation, you might consider using a video presentation maker to create professional-looking videos on your own.
Live Streaming to Reach a Broader Audience
In 2025, live streaming remains essential for expanding your event’s reach. Interactive live streams allow attendees worldwide to participate, increasing engagement and providing networking opportunities beyond the physical venue. Live streaming also future-proofs your event by accommodating virtual or hybrid formats.
Promote and Repurpose Video Content
To maximize ROI, share your videos across multiple channels. Use highlight reels and promotional content on social media, email campaigns, and your website. Repurposing video content keeps your brand visible and drives interest for future events.
Key Video Elements to Include
- Keynote Speakers: Introduce and highlight keynote presentations to showcase thought leadership.
- Panel Discussions: Capture panel insights and audience interactions for valuable content.
- Product Demonstrations: Showcase product features and benefits to support sales and marketing.
- Attendee Engagement: Film networking moments and award ceremonies to convey event excitement.
- Interviews: Conduct on-site interviews with attendees, speakers, and customers to add authenticity.
Why Conference Video Production Matters in 2025
Conference videos are more than just event documentation—they build brand authority, generate leads, and create valuable content for ongoing marketing efforts. According to recent studies, 76% of consumers have purchased a product after watching a video demonstration, highlighting the power of video in influencing decisions.
Frequently Asked Questions
How can I ensure my conference video appeals to both in-person and virtual audiences?
Use multi-camera setups and live streaming to capture dynamic footage and enable real-time virtual participation.
What is the ideal length for conference highlight reels?
Keep highlight reels between 2 to 5 minutes to maintain viewer engagement. Shorter clips can be shared on social media for maximum impact. Learn more about creating engaging highlight videos.
How do I choose the right video production company for my event?
Look for a team with experience in corporate events, a clear communication process, and the ability to tailor services to your specific needs. Levitate’s event video services offer customizable packages to fit your goals.
Can conference videos be repurposed for future events?
Absolutely. High-quality conference videos can be edited into new content for future events, training materials, and marketing campaigns, providing ongoing value. See examples in Levitate’s portfolio.
Ready to elevate your next conference with professional video production? Contact us today to discuss your project and how we can help you create engaging, impactful content.
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