Have an industry conference coming up? Maybe you’re wondering what to include in your event video or what goes into conference video production. You know event videography is a wise marketing decision, but it seems intimidating. Don’t worry, an event video production company makes it easier than you think to create a professional video with the right planning and team.
Phases of Video Production
There are three main phases of video production to prepare for. First, you’ll have detailed planning in pre-production followed by the actual filming (production). Finally any editing or special effects to make your video stand out during post-production.
The longest part of the video production process is pre-production. This phase involves all the planning and strategy to set you up for a successful corporate video.
During the pre-production phase, it’s important to determine a clear purpose for the video and to understand your target audience. Is this primarily for current employees? Will this be shared at trade shows or expos? What message are you trying to send and what benefit will the viewer receive from watching?
Pre-production is also when you determine the filming location for the video and plan for your equipment and camera crew. Video production services (especially those with experience in event videography) can help you plan lighting and sound so that your video looks professional.
If you’re narrating any of the videos you may be writing scripts and making storyboards. Although your conference video will capture live events as they happen, you may want to add voice-over narration during post-production.
Once you have the content, timing, and equipment planned out, you’ll move into the production phase. Production is the actual filming of your video.
Since the conference usually follows a schedule, the production team will be able to use this to determine when and where to shoot. You should prep the lights and cameras before the event begins so you’re ready to capture the day without interruption.
It’s also important to also get B-roll footage to use for transitions or to add different elements to the final product. B-roll includes things like extra shots of the location or short clips of attendees throughout the conference.
Once the video content is captured, you’ll move to post-production. This is when video editing occurs and when music or subtitles are added along with visual effects.
During post-production, you’ll cut your clips down to the most important footage and put them in order of the day. Once your video clips are put together you can record a voiceover to highlight important conference information.
For a truly polished corporate event video, you can adjust the coloring for a consistent brand image. You’ll also want to use music to keep viewers engaged and set the mood.
Leveraging Conference Video Production
There are a lot of ways to leverage professionally produced videos to support your conference and event participation. For user or customer events, we recommend showing a video pre-event to increase attendance with a video that highlights the benefits of attending and speakers who may be of interest to the attendees.
We made this video for our client Digital Realty to promote one of their user events:
Since the highlight of most conferences is the keynote speaker, we recommend using video to introduce them or as an effective way to open up the presentation.
Booth Video Production
If you have a booth, we recommend playing a video on loop without any sound on a flat screen to attract attendees. This is an example of a booth video we did a few years ago:
Conference Video Production Interviews
If you're hosting a user or customer event, consider hiring a camera person to capture the event for promotion or recap videos.
Another great element to add to conference event videos are face-to-face camera interviews. By interviewing your customers about why they attended the event and how they use your product or service. You can see an example of one of these videos can here:
Bonus tip: If you can, plan these interviews ahead of time so the interviewee is prepared and you have the proper equipment to capture the audio and the time to film between events.
Capturing panel discussions can be especially beneficial if your conference video will be shared with those who can’t attend. You’ll need to have the right equipment for audio and visual of both the panel guests and attendees who may be asking questions. Having microphones and seating plans will ensure the panel is not interrupted by a confused camera crew.
If you sell products, live event videos can be a great way to showcase the features and benefits. Filming these as part of a presentation or in a trade-show setting is both effective for capturing products for marketing purposes. Video product demos are vital for sales with 76% of consumers claiming to have made a purchase after watching a product video.
Attendees and Award Ceremonies
You won’t want your entire conference video to be clips of single speakers on stage. Capture the arrival of attendees and show them enjoying various events during the conference.
If you have any award ceremonies, these can be fun to document for the award recipients and to share with your industry. These moments will show the excitement of the event. And who doesn’t like to catch a glimpse of themselves on film?
Get the Most Out of Your Conference Video
Creating a video of your conference is a great way to document the event, but there is more you can do to ensure you get the most out of your investment before, during, and after filming.
Hire a Video Production Company for Professional Conference Video Production
The best way to ensure quality video production for your conference is to hire a professional production crew. They’ll be responsible for finding the right equipment to make the production successful like extra lights or generators. Production crews have the experience to set you up for success and edit all your content into an engaging video during post-production.
Conference Video Production to Live Stream Your Event
While it’s important to document your conference on video, live streaming will allow more attendees and greater engagement from your audience. Current technology lets live streams become interactive and allow viewers to tune in from anywhere with their mobile device.
Plus if we’ve learned anything from the past two years, it’s that we need to be ready to do business virtually. Live streams allow you to host virtual events for millions, even with reduced capacity in buildings.
Share with Clients and Recruiters
A great way to get extra use of your event video is to share it with existing clients, potential employees, and recruiters.
Seeing your company in action will show clients your dedication to growth within the industry they will want to be a part of. Sharing your values and company culture is a great way to attract high-level talent and help recruiters find future candidates.
Market and Distribute Across Channels
Repurpose the highlight videos from your event across your marketing channels to create even more content. Share clips on social media, pull quotes from speakers for emails or add the finished event video to your YouTube channel. You’ll have consistent brand marketing and get a lot more exposure for the one-time cost of the video and production crew.
Grow Your Audience Through Video Production
Creating a marketing video using a professional event video service is easy to do with proper planning and the right production crew. A polished production will capture the attention of your audience and bring more people to your next event.
Ready to get started with high-quality conference video production? Reach out and we’ll talk through your options and how we can help!