It clocks in at around 2.5 billion monthly active users, making it one of the most used platforms in the world. According to global usage rankings, YouTube consistently ranks as the second most used social platform worldwide, right behind Facebook.
YouTube may still be the go-to option for public video distribution, but it is no longer the only platform businesses rely on. As video usage has expanded, so have the ways companies use video across marketing, sales, and internal communication.
Many teams now explore sites like YouTube and other video websites that better support specific goals. Some users seek other video platforms that prioritize free speech and offer more monetization flexibility, which is one of the biggest reasons creators move away from YouTube. From hosting videos on their websites to sharing content directly with clients or internal teams, there are video sites other than YouTube designed for control, presentation, and performance.
Below, we break down the most relevant and popular video platforms businesses use today and explain when it makes sense to choose an alternative to YouTube as part of a broader video strategy.
What Are Video Websites?
At a basic level, video websites are platforms built to host, manage, and play video content online. Also known as online video platforms, they provide solutions for uploading, organizing, and sharing videos across channels.
Some focus on public discovery, while others serve businesses hosting videos on websites, landing pages, or private portals. These platforms emphasize control, performance, and presentation over virality.
A video website like YouTube includes a video player, upload tools, and streaming capabilities. What sets platforms apart is how video content is distributed, who it targets, the uploader’s control over branding and access, and the ease of managing content.
For businesses, these platforms are part of the video strategy, offering features like content security, customization, and analytics. Many companies use multiple platforms to support varied goals instead of relying on a single solution.
Now, let’s explore how businesses use video platforms in practice and why they often use more than one to achieve their objectives.
Best Video Sharing Platforms Businesses Use Today
Below are 11 video websites like YouTube that are commonly used today for video hosting, sharing, and distribution. This list includes some of the best YouTube alternatives and compelling alternatives for different business needs. YouTube alternatives include TikTok, Vimeo, Dailymotion, Twitch, and PeerTube, each offering unique niches in audience, content style, or technology. The list features a mix of public platforms, social video networks, and business-focused video hosting platforms.
1. Vimeo
Vimeo is one of the most well-known video websites like YouTube, especially for professional and business use. Vimeo is known for its polished and professional content, making it a preferred platform for filmmakers and video production agencies. Unlike public-first platforms, Vimeo is built around high-quality video hosting, clean playback, high quality streaming, and brand control, appealing to premium content creators who value polished videos.
It is commonly used by companies that need their videos to live on websites, landing pages, or sales materials without ads or unrelated content. This makes Vimeo a popular YouTube alternative for businesses focused on presentation and credibility, as well as for premium content creators seeking complete control over their content and monetization options.
Many teams use Vimeo to host testimonial videos, client case studies, and product videos that need to feel polished and intentional, not algorithm driven. Vimeo also offers video collaboration and collaboration tools, enabling creators and teams to work together seamlessly on projects.
Key features
- Ad-free video hosting
- Offers customizable video players
- Advanced privacy controls such as password protection and domain restrictions
- Advanced embed and domain restriction options
- Video collaboration and collaboration tools for team workflows
- Monetization options including subscription models, empowering creators to turn their work into revenue while maintaining complete control
Best for: Professional video hosting, website embeds, credibility-driven business content, and premium content creators seeking polished, secure, and collaborative video solutions.
2. Dailymotion
Dailymotion operates as a public video sharing website with a strong focus on open discovery where users can upload, share, and discover video content across a wide range of categories. Dailymotion supports hd videos and high quality videos, including 4K uploads, allowing creators to present polished, professional-quality content. As the world's second-largest video site, Dailymotion focuses on professionally produced content in categories such as news, sports, and music.
With a strong international presence, Dailymotion is commonly used as a YouTube alternative for brands and publishers looking to reach audiences outside the US or diversify where their online video content appears. Dailymotion is similar to YouTube but has a distinct feel and a large global audience, with a focus on professional and mainstream video content.
Some businesses use Dailymotion to distribute brand videos or republish content already hosted on YouTube, giving them another outlet without relying on a single platform.
Key features
- Free video uploads
- Public, Private, and Password Protected video options
- Public video discovery and sharing
- Built-in video player with embedding options
- Monetization options for approved partners
Best for: Public video distribution, international reach, and expanding visibility beyond YouTube.
3. TikTok
TikTok has become one of the most influential video platforms in the world, especially popular among younger audiences such as Gen Z and millennials. It is known for its short form videos and mobile-first viewing. According to recent global usage data, TikTok has over 1.6 billion monthly active users, making it one of the fastest-growing platforms for online video consumption. TikTok has revolutionized short-form video content and is popular for its algorithm-driven discovery system.
The platform is built around discovery and speed. Videos are designed to grab attention quickly, which is why many trends, product ideas, and brand moments now start on TikTok before spreading elsewhere.
In a business context, TikTok is often used at the awareness stage. It helps introduce brands, showcase personality, and test video ideas that can later be expanded into longer content, testimonials, or case studies hosted on more controlled video websites.
Key features
- Short-form vertical video
- Algorithm-driven discovery
- Native editing and publishing tools
- Strong engagement on mobile devices
Best for: Short-form video content, trend-driven visibility, and early-stage brand awareness.
4. Twitch
Twitch is a live streaming video platform designed to support long-form content, making it ideal for creators looking to build loyal communities and expand engagement. According to Twitch’s own reporting, the platform sees over 30 million daily active users, with live streams watched across gaming, tech, events, and brand activations. Twitch is a leader in live streaming, particularly for gaming, and provides real-time audience interaction.
Unlike on-demand video platforms, Twitch centers on live video and community engagement. Viewers can interact through chat, reactions, and subscriptions while content is happening, which creates a very different viewing experience.
Twitch is often used for live product launches, virtual events, panels, and behind-the-scenes content. Recorded streams are sometimes repurposed and hosted on other video websites for long-term use.
Key features
- Live video streaming
- Real-time audience interaction
- Built-in chat and community tools
- Monetization through ads, tiered subscriptions, and Affiliate and Partner programs
Best for: Live events, interactive content, and real-time audience engagement.
5. Facebook Watch
Facebook Watch is a video hub inside the wider Facebook ecosystem. While it is not a standalone video website like YouTube, it serves as a major native video destination where users discover and watch content shared across Facebook. Facebook Watch reaches diverse audiences due to its integration with the broader Facebook platform, catering to a wide range of viewers with different interests and preferences.
Facebook itself remains the largest social media platform in the world, with over 3.07 billion monthly active users according to Statista data, more than any other social network, including YouTube. That scale makes Facebook Watch a valuable place for businesses to share video content and reach audiences already active on the platform. Facebook Watch leverages social networks for video distribution and is especially effective for reaching audiences accustomed to social media, similar to Instagram Reels.
Brands often use Facebook Watch to distribute short-form and long-form video content directly where users are already engaged. Repurposed testimonial clips, event videos, and promo content often live on Facebook Watch while linking back to more controlled hosting elsewhere.
Key features
- Native video uploads directly in the Facebook app
- Autoplay in feeds and Watch tab
- Built-in comments, reactions, and sharing tools
- Support for both short and long videos
Best for: Social video distribution, boosting engagement, and amplifying visibility within an existing audience.
6. Instagram Video
Instagram has become one of the most widely used platforms for video, especially short-form and mobile-first content. According to Statista, Instagram has over 2 billion monthly active users, placing it among the top social platforms globally and reinforcing why YouTube consistently ranks second in overall usage. Instagram Video is a platform where viral content often spreads quickly due to its social sharing features, with Instagram Reels leveraging social networks for rapid video distribution.
Video on Instagram includes Reels, in-feed video, and Stories, all designed for quick consumption and discovery inside the app. While it is not a traditional video hosting destination, it plays a major role in how video content is distributed and consumed.
For businesses, Instagram Video is often used to share highlights, short clips, and cut-down versions of longer content. Testimonial snippets, event clips, and promo videos frequently live here, while full-length or high-value videos are hosted on other video websites.
Key features
- Short-form and long-form video support
- Mobile-first viewing experience
- Native publishing and basic editing tools
- Strong engagement through likes, comments, and shares
Best for: Short-form video, social distribution, and driving awareness through visual storytelling.
7. Wistia
Wistia was built specifically for business video hosting rather than social discovery. Unlike YouTube and mainstream social platforms, Wistia is tailored for digital marketing and lead generation, making it a top choice for video creators focused on business growth. Wistia is designed for businesses and marketers, offering advanced analytics and lead capture features that help optimize engagement and drive measurable results.
It is commonly used for testimonial videos, client case studies, product demos, and explainer videos where branding, placement, and viewer experience matter. Wistia videos are meant to support marketing and sales efforts, not compete for attention in a public feed. With advanced analytics, businesses can track viewer behavior, engagement metrics, and interaction details, enabling data driven marketing decisions and seamless integration with CRM and marketing tools.
Wistia also offers interactive elements such as in-video lead capture forms and customizable calls-to-action (CTAs), which boost audience engagement and facilitate integration with third-party platforms.
For many B2B teams, Wistia acts as the primary home for high-value video content, while platforms like YouTube or social media are used for distribution and awareness.
Key features
- Ad-free video hosting
- Customizable video player
- Advanced analytics and viewer tracking
- Interactive elements like in-video lead capture forms
- Tools for embedding videos on websites and landing pages
Best for: Business video hosting, website embeds, and credibility-driven marketing content.
Businesses often assume video performance comes down to the platform alone. In reality, results come from how the video is produced, how it’s used, and where it lives in the buyer journey. Platform choice works best when it supports a clear video strategy.
8. LinkedIn Video
LinkedIn Video is a professional video channel inside the LinkedIn platform, which now has over 1 billion members worldwide. Video content on LinkedIn is typically consumed in a business context, where viewers are already thinking about work, solutions, and decision making. LinkedIn Video is often integrated into a company's overall content strategy for B2B marketing, helping businesses plan and distribute video content to reach professional audiences effectively.
Unlike entertainment-first platforms, LinkedIn Video is used for thought leadership, company updates, testimonials, and case-study style content that speaks directly to B2B audiences. Videos are discovered through the feed, company pages, and direct sharing.
For many businesses, LinkedIn Video is a distribution channel that supports credibility and authority, while longer or evergreen videos are hosted on dedicated video websites.
Key features
- Native video uploads
- Autoplay in the LinkedIn feed
- Strong engagement from professional audiences
- Easy sharing through company pages and profiles
Best for: B2B video content, thought leadership, employer branding, and professional storytelling.
9. Brightcove
Brightcove is an enterprise-grade video platform used by large organizations to host, manage, and distribute video at scale. It is built for reliability, security, and performance rather than public discovery.
According to Brightcove’s own reporting, the platform powers video for thousands of companies across media, tech, and enterprise, delivering video to audiences around the world every day. It is commonly used when video needs to support corporate communications, customer education, or large content libraries.
For businesses investing heavily in professional video, Brightcove often serves as the backbone for secure hosting and structured distribution, while other platforms handle awareness and promotion.
Key features
- Enterprise-level video hosting
- Advanced features for video management and hosting
- Advanced security and access controls
- Scalable delivery for large audiences
- Detailed analytics and performance tools
Best for: Enterprise video hosting, large-scale distribution, and secure business video environments.
10. TED
TED is a curated video platform focused on ideas, education, and storytelling. As a leading source of educational videos and thought leadership content, TED features professionally produced talks from experts, innovators, and industry leaders across science, business, technology, and culture, rather than open uploads.
According to TED’s own reporting, TED Talks have been viewed billions of times worldwide across platforms, making it one of the most recognized destinations for long-form, idea-driven video content. That level of reach has helped position TED as a trusted source for thoughtful and credible video.
For businesses, TED is not a hosting platform in the traditional sense, but it sets a strong benchmark for how high-quality video content and presentation can build authority. Many brands take inspiration from the TED format when creating keynote videos, thought leadership content, or executive storytelling pieces hosted on other video websites.
Key features
- Curated, professionally produced video content
- Focus on long-form storytelling and ideas
- Global audience reach
- Strong association with credibility and expertise
Best for: Educational video content, thought leadership inspiration, and storytelling benchmarks.
11. DTube
DTube is a decentralized video platform built on blockchain technology that emphasizes free speech, user privacy, and user generated content. Unlike mainstream platforms, DTube does not rely on traditional advertising models or centralized control. Content is distributed across a peer-to-peer network, giving creators more ownership over their videos. DTube allows users to earn rewards in the form of cryptocurrency based on engagement, further incentivizing participation and content creation.
The platform is often discussed as a great alternative to Youtube for users interested in open systems, fewer restrictions, and community-driven moderation. Videos on DTube are uploaded and shared without relying on a single company to host or monetize the content, supporting a strong commitment to freedom of speech and creator autonomy.
For businesses, DTube is more niche and experimental. While it is not commonly used for corporate video hosting, it represents a different approach to video distribution that prioritizes decentralization and creator control.
Key features
- Decentralized video hosting
- No traditional ads
- Blockchain-based content distribution
- Community-driven platform structure
- Cryptocurrency rewards for engagement
- Emphasis on user privacy and free speech
Best for: Decentralized video sharing, experimental content distribution, and alternative video platforms.
Key Factors to Consider When Choosing a Video Website Sharing Platform
Not every video platform serves the same purpose. Before choosing where your videos should live, focus on how the platform supports your actual business goals.
If you need to host videos on your own website or create your own platform, look for solutions that offer complete control over your content, branding, and how videos are integrated. This is especially important for businesses that want to maintain a consistent brand experience and advanced security.
When considering scalability and cost, evaluate whether the platform provides unlimited storage, which allows you to upload and store as much high quality content as needed without limitations.
For branding and presentation, prioritize platforms that enable you to deliver high quality content and a fully branded experience. These alternatives often prioritize high-quality presentation and branding over mass social reach, making them ideal for businesses focused on professionalism and audience engagement rather than just broad exposure.
Intended Use Case
Start with how the video will be used. Some platforms are built for public discovery, while others support website hosting, sales sharing, or internal communication. Additionally, certain video websites like YouTube are designed to serve niche communities, offering specialized content and engagement for specific interests. Testimonial videos and case studies often need a different home than social content.
Audience and Reach
If visibility matters, public platforms with large audiences play an important role. Some video websites like YouTube are designed to reach diverse audiences with varied interests, making them ideal for content that aims for broad appeal. If your videos are meant for specific viewers, such as prospects or customers, a more controlled video website may be a better fit.
Hosting and Embedding Options
For business video, hosting flexibility matters. A dedicated video hosting service can provide more reliable embedding and playback options. Look for platforms that support clean embeds and reliable playback on websites, landing pages, and emails.
Branding and Presentation
Some platforms place your videos inside feeds and recommendations. Others give you full control over the player and viewing experience. When credibility matters, presentation becomes part of the message, and delivering high quality content further enhances the credibility and impact of your videos.
Analytics and Performance Tracking
Advanced analytics can help track audience behavior, providing insights into how viewers interact with your videos. These tools enable teams to optimize video strategy by understanding detailed metrics like views, engagement, and interaction patterns, supporting better decisions and stronger content over time.
Security and Access Control
Not all videos should be public. Business-focused platforms often include advanced privacy controls, such as password protection and domain restrictions, or private sharing options. This is especially important for internal videos, training content, or gated case studies.
Scalability and Cost
Consider how the platform grows with you. Some options are free but limited. Others support larger libraries and long-term use, with premium plans offering unlimited storage—a valuable feature for businesses with large video libraries. The right choice balances features, cost, and future needs.
Using Multiple Video Websites Together (Smart Strategy)
Here is the move most brands miss.
You do not pick one platform. You stack them.
Businesses often post videos on multiple platforms to maximize reach and engagement. Different videos have different jobs. One platform rarely does everything well, especially for businesses using video across marketing, sales, and internal teams.
A smart setup often looks like this:
- YouTube for discovery and reach
- Vimeo or Wistia for videos embedded on your website
- Vidyard for sales outreach and personalized video
- Secure video hosting for internal training or private content
This approach gives you reach without sacrificing control. It also lets each video live where it performs best, instead of forcing everything into one platform that was never built for every use case.
This is how serious brands use video. Not louder, just smarter.
At , we help businesses produce professional video and place it strategically across the platforms that make the most sense for their goals. From testimonial videos to case studies and corporate video production, the platform choice is always part of the strategy.
Conclusion
The best video websites are the ones that support both video creation and distribution for creators and viewers alike. Public videos may live on YouTube. Testimonial videos and client case studies may live on your website through a business-focused video platform. Internal or private content may live somewhere else entirely.
If you are investing in professional video, where that video lives should be a strategic decision. When platforms are chosen with purpose, video performs better and your message feels more credible at every stage.
Where should businesses host testimonial and case study videos?
Business-focused platforms are ideal to host videos like testimonials and case studies, as they offer greater control over branding, playback, and placement. Testimonial and case study videos are usually best hosted on business-focused video platforms where you control branding, playback, and placement. Many companies use platforms that support clean embeds and pair them with professional testimonial video production to build credibility on their website.
Is YouTube good for B2B video content?
Yes, YouTube works well for public-facing B2B content like brand videos and educational videos. Many companies use YouTube to share educational videos that serve as valuable resources for their audience, supporting learning and professional development. Companies often combine YouTube with other platforms to support sales-focused or credibility-driven videos as part of a broader video marketing strategy.
What is the best video platform for hosting videos on a website?
A dedicated video hosting platform is often the best choice for website embeds. Platforms designed for business video hosting focus on presentation, performance, and analytics rather than public discovery. This is especially important for companies investing in corporate video production.
Can video hosting platforms affect how professional a brand looks?
Yes. Hosting polished and professional content on the right platform enhances brand perception. The video player, surrounding interface, and playback experience all influence perception. Hosting important videos on the right platform helps reinforce professionalism and keeps the focus on your message.
Do businesses need analytics from their video platform?
Video analytics help teams understand audience behavior and how viewers interact with content. Metrics like watch time and engagement are useful for improving future videos and aligning content with business goals.
Planning video content for your business? Levitate helps you create professional video and deploy it on the platforms that make sense for your goals. Contact us to get started!
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