Top Animation Agencies for Animated Video Production

Insights from

Liza Burke
Marketing Director
June 1, 2026

Insights from

Liza Burke
Marketing Director
With 25 years+ experience in corporate, community & grassroots marketing, Liza's passion lies in helping businesses connect with their audience in meaningful ways.

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FAQs

What is an animation agency?

An animation agency is a creative production partner that plans, designs, and produces animated video content. This can include animated explainer videos, product videos, motion graphics, 2D animation, 3D animation, character animation, training videos, social ads, and brand videos.

How do I choose the best animation agency?

Choose an animation agency based on the type of video you need, the agency's portfolio, industry experience, creative process, strategy capabilities, pricing, timeline, and ability to support your distribution goals. The best agency should understand both animation and business communication.

How much does an animated explainer video cost?

Animated explainer video costs vary widely. A simple 2D animation may cost a few thousand dollars, while a more detailed custom animation, 3D animation, or mixed-media video can cost significantly more. Cost depends on length, complexity, style, scripting, voiceover, revisions, and deliverables.

Try our video production calculator to get an budget range

How long does it take to make an animated video?

Many animated explainer videos take 4 to 8 weeks, but timelines vary based on complexity, approval speed, animation style, and revision rounds. Simple motion graphics may move faster, while detailed 3D animation or multi-video campaigns usually require more time.

What is the difference between 2D animation and 3D animation?

2D animation uses flat illustrated visuals, characters, icons, and motion graphics. It is often used for explainers, educational videos, and brand storytelling. 3D animation creates objects, products, environments, or characters with depth and realism, making it useful for product visualization, technical demos, medical devices, manufacturing, and complex systems.

Check out this guide to help decide between 2D vs. 3D animation

Is animation better than live-action video?

Animation is not always better than live action. It depends on the goal. Animation is often better for explaining abstract, technical, or hard-to-film concepts. Live action is often better for human stories, interviews, testimonials, culture videos, and real-world credibility. Many strong videos use both.

What should I prepare before hiring an animation agency?

Prepare your goal, target audience, key message, preferred style examples, budget range, timeline, brand guidelines, and where the video will be used. You do not need to have everything figured out, but the more context you provide, the easier it is for the agency to recommend the right approach.

Can animated videos be used for paid ads?

Yes. Animated videos can work well for paid social, YouTube, LinkedIn, display, retargeting, and landing page campaigns. For paid ads, it is best to plan shorter cutdowns, strong opening hooks, captions, and multiple aspect ratios from the start.

Are AI animation tools replacing animation agencies?

AI tools can support parts of the animation process, but they do not replace strategy, creative direction, custom design, brand alignment, storytelling, or experienced production oversight. For business-critical videos, AI is usually most useful as a production support tool rather than a full replacement for an agency.

What makes a good animated explainer video?

A good animated explainer video has a clear audience, focused message, strong script, appropriate visual style, smooth pacing, professional sound, and a clear next step. The best explainers do not just look good. They make the viewer understand something faster.

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