Top 7 Tech Explainer Video Examples that Inspire and Educate

​Tech explainer videos serve as a vital tool for simplifying complex concepts and making them accessible to a broader audience. These videos enhance viewer understanding by breaking down intricate concepts, making technical content more relatable. They simplify complex ideas and enhance viewer engagement, making them essential for brands looking to connect with their audience on a deeper level.

Beyond education, tech explainer videos and marketing videos play a crucial role in driving brand awareness and conversions. They not only educate viewers through educational videos but also build trust and credibility, positioning your brand favorably against competitors.

Let’s explore how these videos simplify complex concepts, enhance engagement, and build brand trust:

Digital Realty

Created by Levitate

• Purpose & Context: This animated promo was created to highlight Digital Realty’s Global Portal, a platform that allows clients to monitor and manage their digital infrastructure worldwide. The goal was to introduce the portal’s capabilities in a sleek, easy-to-understand format that would resonate with enterprise customers.
• Style & Technique: The video combines abstract visuals, UI animations, and a modern design language to convey complex technological features with clarity and speed.
• Why It Works: It takes a highly technical product and makes it visually engaging. Instead of overwhelming viewers with jargon, the animation uses clean graphics, branded color schemes, and fluid motion to illustrate how the platform simplifies infrastructure management. The result is a polished tech explainer that communicates sophistication and usability at the same time.

Check out more examples of tech explainers in Levitate's portfolio.

Cisco

• Purpose & Context: This video was produced to introduce Cisco SecureX, a cybersecurity platform that unifies visibility, automation, and security across an organization’s digital environment. The aim was to explain how SecureX streamlines protection for enterprises while differentiating Cisco in the crowded cybersecurity space.
• Style & Technique: Mixed media combining live-action footage, dynamic UI animation, and motion graphics. Real-world visuals set the context, while layered animation demonstrates how the platform integrates into business workflows.
• Why It Works: The blend of real footage and animation grounds the technology in a human context while clearly visualizing abstract cybersecurity concepts. It strikes the right balance between trustworthiness and innovation, making a complex product feel both approachable and powerful.

Clever Devices

• Purpose & Context: This B2B marketing video showcases how Clever Devices’ PA/PIS system simplifies communication and operations for transit agencies. It demonstrates how real-time data connects dispatchers, vehicles, and passenger, improving efficiency, reliability, and rider experience.
• Style & Technique: Combining live-action scenes with clean 2D animated overlays, the video visualizes live data like routes, arrivals, and announcements. Motion graphics and audio cues sync with system updates, creating a modern, professional look that highlights the brand’s tech-forward approach.
• Why It Works: By pairing real-world visuals with clear data storytelling, the video makes a complex system easy to grasp. It effectively conveys how Clever Devices modernizes public transit through clarity, connection, and smart design.

​CLEAR Global

• Purpose & Context: As part of their holiday campaign, CLEAR Global created this explainer to raise awareness about the importance of language accessibility. The video demonstrates how their technology helps people who speak marginalized languages access vital information and resources.
• Style & Technique: Mixed media, blending live-action elements with animated text and motion graphics. The combination of real human stories with animated overlays makes the message both personal and easy to grasp.
• Why It Works: The video connects a complex challenge, language barriers in tech and humanitarian contexts, to something universally relatable: the need to understand and be understood. The mixed-media approach creates emotional resonance while clearly explaining how CLEAR Global’s solutions work.

Panoply

• Purpose & Context: This product overview video highlights how Monday.com simplifies project management by showcasing the platform’s power and ease of use. It was designed to quickly communicate how teams can manage any workflow without technical complexity or clutter.
• Style & Technique: The video uses demo-style visuals with smooth transitions, snappy animations, and an upbeat voiceover. It focuses on real platform interactions, automations, dashboards, and project views in motion, to keep the message clear and engaging.
• Why It Works: By skipping fluff and showing the product in action, the video delivers instant clarity and credibility. It’s fast-paced, confident, and visually dynamic, perfectly reinforcing Monday.com’s promise of an intuitive, all-in-one project management solution.

FTEvolve

• Purpose & Context: This explainer was designed to introduce FTEvolve’s InsurTech SaaS platform, highlighting how it transforms insurance operations through automation and smarter workflows. The video’s main goal was to raise awareness and attract potential SaaS clients.
• Style & Technique: A vibrant 2D motion graphics animation. The piece uses bold colors, playful transitions, and clear iconography to break down a complex insurance technology solution into digestible steps.
• Why It Works: Insurance software can be difficult to explain, but this video simplifies it with an engaging animation style. By using motion graphics and clear metaphors, it makes the SaaS product’s benefits easy to understand and positions FTEvolve as a modern, innovative solution in the InsurTech space.

Tesorio

• Purpose & Context: Tesorio wanted to showcase how its SaaS finance platform helps companies optimize cash flow and automate financial operations. The explainer’s purpose was to educate B2B audiences and highlight the platform’s role in smarter finance management.
• Style & Technique: Motion graphic animation with a clean, modern design. The video uses bold typography, animated icons, and smooth transitions to represent financial workflows and platform features.
• Why It Works: Finance software can feel dry or abstract, but this explainer video makes it visually engaging and easy to follow. The motion graphics highlight key benefits, like automation and efficiency, while keeping the tone professional, making it highly effective for B2B marketing.

Key Elements of Effective Tech Explainer Videos

Tech explainer videos allow brands to convey their story and complex technology in a memorable and emotionally engaging way. These videos can influence decision-making by clearly outlining the problem and persuasively selling the solution. To maximize viewer engagement and reach, explainer video marketing should be optimized for various platforms.

Effective explainer videos focus on:

• Clear messaging
• Audience engagement
• A customer-centric script
• Engaging content
• Relatable characters
• Concise visual storytelling, making them some of the best explainer videos and an engaging explainer video.

A systematic approach can significantly increase video effectiveness.

Let’s dive into the key elements that make explainer videos effective: a clear and concise script, visual storytelling, and engaging animation styles.

Clear and Concise Script

Effective tech explainer video scripts should:

• Be concise to prevent rushing through vital information.
• Be conversational and approachable.
• Avoid jargon and acronyms to maintain audience engagement and clarity.

Skilled voice-over artists can significantly improve how well the message is received by viewers.

Visual Storytelling

Effective explainer videos introduce challenging concepts more approachably through creative animation. HubSpot’s video uses animations to illustrate a positive future with AI. Asana’s video engages viewers with a frightening statistic, bold visuals, and inspiring music, creating a strong emotional connection. Impactful explainer videos can enhance understanding and retention.

Creative use of music alongside visuals can enhance audience connection, demonstrated effectively in Sisense’s video which combines analytics, upbeat music, and visuals.

Engaging Animation Styles

Tech explainer videos utilize a variety of animation styles to convey complex information creatively, including:

• 2D animations
• 3D animations
• Motion graphics
• Whiteboard animations
• Character animations

Animated explainer videos are ideal for businesses as they allow for unlimited creative possibilities in describing processes or ideas. Incorporating lively animations can increase viewer retention and interest, thus enhancing overall engagement with the content and helping to create explainer videos. Additionally, an animated video explainer can effectively convey complex information in a simple and engaging manner.

How to Create Your Own Tech Explainer Video

Creating your own tech explainer video involves a clear, structured process. Here are the key steps and considerations:

• Define clear objectives and messaging to meet your target audience’s needs.
• Develop a concise, compelling script avoiding technical jargon.
• Choose an appropriate explainer video style (animated, live action, whiteboard, etc.) that fits your brand.
• Create a storyboard to visualize the narrative and flow.
• Produce the video, coordinating input to avoid delays.
• Edit carefully to ensure quality, syncing voiceover, adding music, captions, and polishing visuals.
• Use professional tools or services, including top explainer video software, especially if in-house skills are limited.
• For live action explainer videos, ensure proper setup with lighting, sound, and editing capabilities.
• Tailor the video for different platforms to optimize engagement.

Following these steps helps create high-quality, engaging tech explainer videos that effectively communicate complex ideas and drive audience connection.

Define Your Objective

Clarify the goal of the video and its messaging strategy before creating your explainer video. Consider the audience’s perspective to ensure the video meets their needs.

For instance, Mailchimp’s animated explainer video targets anyone running a business, demonstrating how to narrow your audience and effectively address common visitor questions based on thorough audience research. Hooking the audience and evoking curiosity is critical for increasing engagement, given the average internet user’s attention span is under 9 seconds.

Develop a Compelling Script

A clear, compelling video script is essential for an effective well crafted explainer video project. It should focus on clear communication and tailored messaging to create a strong explainer video.

Using powerful words and focusing on the main content objective while writing your script is crucial. Avoid being too cheeky and meandering to maintain focus.

Choose the Right Style

Choose a video style that best fits your brand and target audience, guided by your branding and awareness goals.

For example, Mailchimp’s explainer video uses 3D animation to engage its audience effectively. Whiteboard explainer videos typically involve a hand drawing characters while a narrator tells a story, making them fun and engaging. For budget-conscious projects, animated explainer videos can be a viable option.

Storyboarding and Planning

Storyboarding is crucial for creating a coherent narrative, helping to visualize the story’s flow before production begins. Clear objectives guide the decision-making process and ensure focus on your goals.

Developing a compelling script is essential, as it serves as the backbone of your storyboard and should simplify complex concepts for the audience. Choosing the appropriate style based on your brand message is vital, and understanding the production process can ensure a smooth transition from storyboard to finished video.

Production and Editing

Input and approvals from various teams can cause delays during the production phase of an animated explainer video. Late changes in the production process can significantly delay the timeline for video production. Editing heavily influences the performance and engagement of an explainer video.

Tools like Loom can be used for editing screencasts by utilizing built in editing tools to trim and stitch content. The editing process for animated explainer videos often occurs simultaneously with the animation production, ensuring a cohesive final product. Editing enhances the quality of the video by combining the best takes, ensuring voiceover sync, and adding elements like music and captions.

To avoid chaos and delays, consider the following:

• Coordinate input from multiple teams effectively.
• Read the script aloud while recording with AI voiceover to ensure proper delivery and engagement.
• Use screen recordings tools like Loom to create polished videos without requiring a professional budget.

Best Practices for Tech Explainer Video Production

Explainer videos enhance corporate presentations by:

• Effectively communicating messages and boosting professionalism.
• Focusing on educating the audience and demonstrating features and benefits.
• Using high-quality visuals to capture audience attention and communicate messages effectively.
• Collaborating with a top-tier team to significantly enhance the quality of animated videos.
• Utilizing visuals that are more easily remembered than abstract words, making them crucial for message retention.

An effective explainer video should include:

• A duration ideally under 3 minutes and no longer than 5 minutes.
• Captions or subtitles to improve accessibility.
• An engaging and interesting presentation.
• A strong call to action to encourage viewers to engage further, such as booking a full sales demo.

Let’s explore some best practices, including keeping it short and sweet, focusing on visual quality, using professional voiceover, and including a strong call to action.

Keep It Short and Sweet

The typical duration of an explainer video is two to four minutes, which keeps it concise and viewer-friendly. Effective pacing is essential to maintain viewer interest. The GetResponse explainer video maintains viewer engagement through professional picture quality and a short duration.

Music plays a crucial role in keeping viewers engaged and making the video more shareable. Background music can enhance the experience, so avoid acronyms, dense facts, and industry jargon in video scripts to keep the audience engaged.

Focus on Visual Quality

An effective explainer video should meet quality standards such as:

• HD resolution
• Professional animation
• Precise editing
• high quality videos
• High-quality audio

Subtle animations and a professional look significantly contribute to viewer retention through compelling visuals and impressive animation.

The Mercedes-Benz ‘Vanapalooza’ fun video is effective due to its humor, entertainment factor, well-planned scenes, and synced voiceover, showcasing the importance of professional visuals in engagement. A funny video can enhance the impact of professional visuals in tech explainer videos, which enhance credibility and viewer engagement.

Use Professional Voiceover

A professional voiceover enhances the clarity and impact of your message in tech explainer videos, making complex topics more relatable and leading to better retention and understanding.

AI tools can assist in scriptwriting by generating initial drafts based on scene descriptions, streamlining the creative process. AI can also enhance the voiceover experience with text-to-speech solutions, ensuring a polished final product.

Include a Strong CTA

A strong call to action (CTA) at the end of an explainer video is crucial for persuading viewers to take action and increasing conversions. When an explainer video lacks a clear CTA, it is less likely to convert viewers and achieve its objectives.

CTAs can encourage viewers to take various actions, such as signing up for newsletters or exploring more educational content. A clear call to action is crucial for guiding viewers toward the next steps they should take after watching the video.

Frequently Asked Questions

Can ChatGPT create explainer videos?

Absolutely, ChatGPT can help you create effective and engaging explainer videos by providing script ideas and structuring content. It's a great resource for bringing your concepts to life!

Why are tech explainer videos important for brands?

Tech explainer videos are crucial for brands because they simplify complex ideas, making them relatable and engaging, which helps build trust and connect with a wider audience. By breaking down intricate concepts, they enhance understanding and boost brand loyalty.

What are the key elements of an effective tech explainer video?

An effective tech explainer video needs a clear and concise script, engaging visuals, and creative animation to make complex information easily digestible. Keeping it engaging will help your audience stay interested and understand the content better!

How can I create my own tech explainer video?

To create your own tech explainer video, begin by defining your objective and writing a compelling script. Then, choose a suitable style, storyboard your ideas, and move on to production and editing for a polished final product.

What are some best practices for tech explainer video production?

To create an engaging tech explainer video, keep it short and visually appealing, use a professional voiceover, and incorporate a strong call to action. This will help ensure your message resonates effectively with your audience.