Whether you're hosting a conference, launching a product, or throwing a brand gala, event videos help you capture the energy and extend the reach long after the last name tag is tossed. In 2025, event videos are more than just documentation; they're high-impact content assets for marketing, recruitment, and brand storytelling.
In this guide, we'll cover the different types of event videos, why they matter, how to plan and film one effectively, and show you some standout examples to inspire your next event.
What Is an Event Video?
An event video is any video content that captures, highlights, or promotes a live or virtual event. These videos range from full-length live streams to short highlight reels and are used by businesses, nonprofits, and brands to share key moments with a broader audience.
Types of Event Videos
Recap/Highlight Videos
Quick-cut summaries of the most exciting or meaningful moments from an event. Great for social media, post-event promotion, and future marketing.
Live-streamed Events
For remote audiences or hybrid events, livestreaming makes your event accessible in real time.
Teasers & Trailers
Short, cinematic promos used before an event to build hype and boost registrations.
Speaker Sessions
Full recordings or edited segments of keynote speakers, panels, or workshops.
Behind-the-Scenes Content
Showcase setup, backstage moments, and team camaraderie to humanize your brand and create shareable content.
Why Event Videos Matter in 2025
Event videos have gone from a fun bonus to a must-have marketing asset. They help you squeeze every bit of value out of your event by turning in-the-moment experiences into long-lasting, versatile content. They're a smart way to get more mileage out of your investment, create evergreen content, and keep your audience engaged well after the event wraps.
From social media clips to branded recaps and future promos, a well-crafted event video keeps the momentum going and makes your event work harder for your brand.
Business Benefits of Event Video:
Extended visibility post-event
Event videos let you continue connecting with audiences months after the event is over.
Social media repurposing
Roughly 93% of companies have gained new customers through social video content..
Audience engagement
Video content is 12 times more likely to be shared than text and images combined..
Brand authority
Professional event videos help position your business as an industry leader.
Lead generation
Videos from gated webinars or conferences can collect contact info and fuel your nurture funnels.
How to Plan & Shoot a High-Quality Event Video
Of course choosing a professional video production company to help with your event videos is a smart and move. But the best event videos start before the camera ever rolls. From strategy to editing, here's what you need to know.
Production Tips
1. Pre-Production
- Define your goals, audience, and format
- Create a shot list and run-of-show
- Book the right crew and equipment
- Get permissions, venue clearances, and release forms
2. On-Site Filming
- Capture crowd reactions, speaker moments, and venue ambiance
- Prioritize clean, crisp audio
- Use multiple cameras for dynamic coverage
3. Post-Production Essentials
- Edit with a clear narrative arc or theme
- Include branding: logos, color palettes, and on-screen graphics
- Add music, lower thirds, and subtitles for accessibility
How Long Should an Event Video Be?
Keep it short and punchy unless you're posting full sessions. Aim for:
- 30-90 seconds for teaser or social clips
- 2-3 minutes for recaps and highlight reels
- 10+ minutes for full session recordings or interviews
How to Stream a Live Event Video
If livestreaming is part of your plan, here are the basics:
- Use a stable internet connection (10 Mbps upload speed minimum)
- Choose the right platform: YouTube Live, Vimeo, Zoom, or a custom RTMP feed
- Prep graphics, lower thirds, and transition slides in advance
- Test all tech before going live
Best Practices for Event Recap Videos
- Tell a Story- Don't just string together clips. Show the journey, from doors opening to closing remarks.
- Focus on Key Moments- Capture applause, speaker highlights, audience reactions, and any "wow" moments that made your event special.
- Optimize for Social- Add subtitles, crop for vertical viewing, and export in formats optimized for each platform.
Event Video Examples to Inspire You
Let's take a look at some standout event examples from amazing event video production companies across various industries. Each one highlights a different approach to storytelling, pacing, and production style.
NEFE - FEII Summit Event Recap
Purpose & Context: Highlights a customer-focused networking and educational event for NEFE. Used for both internal team recaps and external promotion.
Style & Technique: Fast-paced editing with dynamic cuts, branded on-screen text, and energetic music. Footage captures attendee interactions and key speaker moments.
Why It Works: This highlight reel captures the essence of a customer-focused networking and educational event. It's a strong example of using recap content for both internal use and post-event marketing. The energy is high and the message is clear, making it easy for viewers to quickly connect with the purpose and people behind the event. It's also structured in a way that makes repurposing clips easy for other channels.
Amazon - Accelerate 2024 Recap
Purpose & Context: Recap of Amazon's annual conference for sellers and partners. Designed to highlight community, products, and future vision.
Style & Technique: Sharp editing, smooth transitions, stage talk snippets, testimonials, and expo footage with upbeat music and visual energy.
Why It Works: It's fast, vibrant, and full of community vibes, perfectly mirroring Amazon's massive scale and innovative spirit. The result is an engaging recap that reinforces Amazon's industry leadership and builds excitement around future events. It's a great example of how to showcase a large event without overwhelming your audience.
Collaborative Solutions at Workday Rising
Purpose & Context: Showcases Collaborative Solutions' presence at a key industry event to highlight client trust, company culture, and partnership value- useful for brand building and recruitment.
Style & Technique: Live-action event floor footage, client interviews, casual team interactions, and branded on-screen graphics. Set to music with soundbites.
Why It Works: It humanizes a tech-forward brand while showing off real connections, which builds both credibility and trust. The upbeat pacing and branded overlays help position them as a valuable implementation partner while also showing off the team behind the scenes.
AIS Gala 2024 - Event Recap
Purpose & Context: Captures an annual gala event for AIS, focused on celebration and fundraising.
Style & Technique: Highlight reel of speeches, performances, guest arrivals, and elegant dƩcor, all set to emotive music with on-screen captions.
Why It Works: The emotional tone paired with stunning visuals creates a sense of prestige and purpose- great for inspiring future support. It's polished yet heartfelt, which is perfect for donor engagement. This type of video works well for fundraising, donor outreach, and community storytelling.
Diablo IV Fan Event - NVE Experience Agency
Purpose & Context: Covers a branded fan event for the launch of Diablo IV, hosted in Dallas to generate buzz.
Style & Technique: High-energy live event recap with dramatic lighting, fast-paced editing, crowd reactions, and in-game visuals. Includes cinematic footage, music sync, branded overlays, and atmospheric storytelling.
Why It Works: It channels the high-octane energy of a fan celebration into something that feels as immersive as the game itself. It's equal parts hype reel and storytelling, perfectly capturing the emotional energy of the audience. This is a strong example of experiential marketing that cleverly integrates brand elements without disrupting the viewer experience.
Neo4j - 2024 Recap: Favorite Highlights
Purpose & Context: Year-end recap of community events like webinars and meetups aimed at tech audiences.
Style & Technique: Conversational voiceover, footage from webinars and meetups, and branded motion graphics summarizing achievements and takeaways.
Why It Works: It's refreshingly personal and perfectly paced- ideal for a community-focused brand looking to keep things human. It feels warm and accessible, showing you don't need flashy effects to leave a strong impression. Perfect for B2B engagement, internal culture, and community building.
The Good Festival - Unibail-Rodamco-Westfield
Purpose & Context: Covers a brand activation focused on sustainability, held across multiple Westfield properties.
Style & Technique: Live-action event coverage featuring dynamic b-roll of attendees, performances, interactive installations, and branded signage. Includes time-lapses, ambient music, on-screen titles, and emotional pacing.
Why It Works: The video brings a feel-good mission to life with visual storytelling that's as engaging as it is inspiring. It highlights social impact and community participation in a beautiful blend of emotion and brand values that leaves a lasting impression. Great for stakeholder engagement, brand positioning, CSR messaging, and future experiential campaigns.
Business Conference Content Capture - B2C Creative
Purpose & Context: Promotional showcase for event coverage services, capturing key business conference content.
Style & Technique: Professional multi-camera setup, dynamic cuts, speaker close-ups, audience engagement highlights, all to motivating background music.
Why It Works: It's a masterclass in how to turn professional coverage into lasting marketing tools for event organizers. Clean coverage creates versatile, high-value, evergreen content from a single event. You can instantly see the value this kind of video brings for future event promotion.
J&J Pride 2021 - Vogue International
Purpose & Context: Captures Johnson & Johnson's Pride Month events, showcasing internal culture and brand values.
Style & Technique: Mixed-media footage from virtual and in-person events, branded Pride visuals, remote celebrations. Includes uplifting music, corporate messaging overlays, and voice clips.
Why It Works: It strikes the right balance of heartfelt and polished, making it an inclusive and memorable piece of internal storytelling. The real employee voices make it feel honest and inspiring. It effectively communicates the company's values while building internal morale and external brand goodwill.
How Levitate Media Can Help with Your Event Videos
At Levitate Media, we help businesses capture and amplify their most important moments. Whether it's a corporate conference, fan experience, or educational seminar, our event video production services cover every step- from planning to post-production.
We work with companies across industries to tell brand stories through cinematic visuals, clean editing, and intentional messaging. Check out our Event Video Production page to learn more.
Conclusion: Amplify Every Moment With Powerful Event Videos
Event videos are more than highlight reels, they're powerful content tools for engaging your audience, driving future interest, and reinforcing your brand. Whether you need a sleek livestream, a social-ready recap, or evergreen video assets, the right video strategy makes it happen.
Need help bringing your next event to life on screen? Get in touch with Levitate Media to start planning.
