When it comes to B2B marketing in 2025, one truth remains: video still leads the charge. But we're not just talking about B2B video production for animated explainers and polished product demos. The fastest-growing companies are turning to live and event coverage to bring energy, authenticity, and longevity to their content strategies.
From high-stakes conferences to intimate C-suite summits and internal town halls, businesses are capturing real people, real moments, and real impact on camera- and transforming them into assets for marketing, sales enablement, recruitment, training, and internal comms.
And to do that well, you need a video team that knows how to operate in fast-moving environments and still deliver professional, polished results. Finding the right video production partner makes all the difference. We'll show some tips on how to do that, and 5 of the top B2B Video production companies in 2025.
Why B2B Video Production is Essential
Buyers today don't want to sift through pages of copy. They want a solution, and they want it fast. B2B video is the quickest, clearest way to deliver that. And in 2025, it's one of the most effective ways to communicate your value, build trust, and stand out in a crowded market.
Here's how video is essential for B2B brands today:
- Breaks down complexity: Whether you're selling software or services, video turns abstract ideas into digestible content.
- Builds real connections: Seeing real people on screen creates emotional connection and authenticity.
- Increases visibility: Video content gets prioritized on platforms like LinkedIn, YouTube, TikTok, and even search engines.
- Guides your prospects: From brand awareness to final decision, video keeps prospects moving forward through the entire sales funnel.
- Boost Engagement and Conversions: Videos get higher engagement rates and more shares than static content, making them a key player in improving conversion rates.
Where Event and Live Coverage Videos Excel
Whether you're running a product launch, trade show, panel discussion, or investor summit, capturing it on video gives your event legs far beyond the day itself. These videos drive engagement, extend the life of in-person events, and maximize ROI across departments.
Whether you're a Fortune 500 or a growing SaaS startup, high-quality B2B video production delivers serious value in:
- Marketing: A single event can turn into a full content funnel - highlight reels, speaker soundbites, social clips, blog embeds, and more.
- Sales Enablement: Capture customer testimonials, thought leadership, and product walkthroughs right from the floor, helping shorten sales cycles and build trust.
- Internal Comms: Capture leadership moments, celebrate wins and milestones, or align remote teams with a well-produced recording or live stream.
- Training & Onboarding: Turn sessions into scalable training tools that stay consistent and engaging across departments.
How Event B2B Video Fuels Brand Growth
Your events are no longer one-time experiences. With the right video partner, they become evergreen assets. Event and live coverage video doesn't just document what happened- it actively contributes to your marketing and sales pipeline.
Here's how top-performing B2B brands use it:
1. Build Brand Awareness and Trust
- Showcase expertise: Live-streamed keynotes, panels, and Q&As demonstrate thought leadership and build authority.
- Create authenticity: Real-time interactions give prospects a feel for your people and your brand.
- Pull back the curtain: Behind-the-scenes footage and culture moments make your brand more relatable.
2. Drive Engagement and Generate Leads
- Launch with impact: Use live video for product demos, launches, and big reveals to generate buzz.
- Interact with your audience: Features like live chat, polls, and Q&A sessions boost engagement and increase viewer retention.
- Repurpose everything: Cut full-length recordings into snackable, evergreen clips that keep working for you across platforms.
3. Enhance the Full Event Experience
- Before: Teaser videos build anticipation and drive attendance.
- During: Real-time streams and social clips keep people engaged in the moment.
- After: Highlights, recap videos, and full-session recordings let you reach a wider audience and extend your impact.
Choosing the Right Video Production Partner
Not all video production teams are created equal, especially when it comes to live and event coverage, which requires serious logistics, planning, and finesse.
Here are a few things to consider when choosing a video production partner:
- Experience with B2B clients: You want a team that understands your audience and your industry.
- Strategic thinking: It's not just about capturing footage, it's about crafting a story with a purpose.
- Scalability: From intimate C-level summits to multi-day conferences, your partner should be able to scale up (or down) based on your needs.
- Turnaround time: Fast-moving teams are great, but so is quality. Find a balance that fits your goals.
- Creative style: Check out their work. Does it match your brand? Does it feel modern, professional, and in line with your company values?
Now, onto the good stuff. Here are five of the top B2B video production companies in 2025 that are amazing at event and live coverage. These are versatile companies with a large span of video skills, each offering something a little different, but all worthy of your short list.
5 B2B Video Companies That Nail Event and Live Coverage
1. Levitate Media (Remote, US-Based)
Let's be honest- we couldn't make a list like this without putting Levitate first. Full disclosure, we wrote the article... but we also walk the walk. Levitate blends sharp creativity with strategic B2B thinking, and we've produced thousands of live-action event videos, testimonials, corporate videos, internal and report videos, and event promo and content videos for companies in many industries, including tech, healthcare, finance, and manufacturing. Whether it's fully remote, in-person, or a combo, we scale to your needs and always keep quality (and timelines) top of mind.
- Specialty: Animated, live-action, client testimonials
- Industries: Experience with all industries. Tech, Healthcare, Manufacturing, Non-Profit, Government, etc.
- Pricing: $$
- Turnaround: 4-8+ weeks
2. LAI Video (Washington, DC)
Known for its polished, high-touch event coverage, LAI Video excels in working with associations, nonprofits, and corporate clients who need strategic storytelling with substance. Whether you're hosting a policy summit or a leadership event, LAI knows how to elevate executive comms and make association content feel cinematic.
- Specialty: Executive comms, summits, association events
- Industries: Associations, Government, Corporate
- Pricing: $$
- Turnaround: 4-8 weeks
3. Bottle Rocket Media (Chicago, IL)
Bottle Rocket Media brings a creative agency mindset to every shoot- especially live events. Whether you're filming at your trade show booth or staging a branded internal broadcast, they're known for creative direction, strong visuals, and making sure every detail is covered. If you want your next corporate event to look like a mini docu-series, these are your people.
- Specialty: Branded content, event & live coverage
- Industries: Tech, Corporate, Consumer Goods
- Pricing: $$$
- Turnaround: 6-12 weeks
4. Indigo Productions (New York, NY)
Indigo is a powerhouse in corporate and enterprise video, especially when it comes to complex live productions and large-scale events. From virtual conferences to real-world panels and hybrid broadcasts, they deliver top-tier video with an eye for broadcast-level polish.
- Specialty: Enterprise video, live event coverage
- Industries: Enterprise, Corporate
- Pricing: $$$
- Turnaround: 6-12 weeks
5. Dot Productions (Chicago, IL)
Dot combines premium production value with accessible pricing, making them a great option for companies that want polished conference footage, training videos, or sizzle reels without blowing the budget. They're especially experienced in real estate, sporting events, and corporate event video.
- Specialty: Conferences, promotional video, training
- Industries: Real Estate, Corporate, Sports
- Pricing: $$
- Turnaround: Typically 4-8 weeks
Final Thoughts
For B2B brands, video is a strategic tool. Sure, anyone can make a video, but when you're in the B2B space, the stakes are higher. Your audience demands clarity, strategy, and results. That's why a professional video production partner is key. The right team can transform your content from basic to impactful, delivering clarity and real business results every step of the way.
And when event and live coverage videos are done well, they become high-value content engines that drive real results across your organization. Whether you're planning your next big conference or looking to refresh your internal comms strategy, the companies on this list can help you turn live moments into lasting value.
And of course, we think Levitate Media can be the right team for you!
We produce a variety of video styles for every industry and purpose, all built around your business goals. We have spent the last 15+ years helping industries like tech, healthcare, finance, and logistics turn live events into strategic video content that actually moves the needle. Check out our work and see for yourself!
Let's talk about your next event!
