It’s said that the most important factor when buying a new home is location, location, location. But we would argue that the most important factor for realtors would be video, video, video. Real estate listing videos are shown to attract a whopping 403% more inquiries than those property listings that don’t. And if that’s not enough to convince you to consider using real estate video production, then here are some more pretty impressive stats for you…
- Real estate videos attract 300% more traffic
- 85% of buyers (and sellers) want to work with agents to use property videos
- 51% of home buyers actually found their home video on the internet
What Are the Benefits of Using Real Estate Video Production?
It’s one thing to tell your buyers a property has 2 bedrooms, 1 bathroom, and an above-ground pool… it’s another thing to show them. Visually seeing the property (not just with real estate photography) helps potential buyers to start envisioning themselves actually living there. Filming walkthrough videos is an easy way to drum up interest and get potential buyers excited – making them more likely to reach out and schedule a showing.
Another benefit is that it saves time for all of the involved parties. Real talk – travel isn’t the same as it used to be. Between that and inflation, flying across the country from California to New York isn’t as simple or cost-effective as it used to be either. Again, by posting high-quality video tours, you’ll attract those who are truly interested and will either make the trip or buy based on real estate video production alone.
Among homeowners, 73% prefer listing with a real estate agent who uses video.
People today are busy. Busy with work. Busy with family. Just all around busy. And let’s face it, the house hunting process while starts off exciting can get exhausting pretty quickly when you view property after property and nothing ticks off all the boxes.
With virtual tours, realtors can save time from showing up to in-person showings only to have uninterested buyers. Much like talking to your ideal client in marketing, real estate video production can attract those who are really interested. And though more people are working from home than before, not everyone is a freelancer. There are still a lot of people who are working from the office, runnings kids to soccer practice, cooking dinner... they don’t have the flexible schedules to be able to schedule property viewings. Real estate video production is a great way for those people to be able to view the properties without missing out on one they really like.
How to Make a Real Estate Video?
Whether you’re selling your home or a real estate agent eager to sell a house, we’ll show you what you need to get started with your real estate video production to sell homes in no time.
Here are the things you’ll need:
- DSLR or mirrorless camera (or high-quality iPhone)
- Zoom lens with a wide angle
- Tripods with sliders
- Bonus points if you have a drone or can borrow one
Note: all your interior and exterior shots will look great with natural light. But if you have poor lighting in your home, an LED Ring light is the solution!
Tips Before Filming
You might think this is obvious, but make sure your shots are free of clutter and mess. Hide any distractions that may not look good on camera.
- Clearing counters and table tops of clutter
- Keeping pets hidden
- Closing closet doors
- Getting rid of wrinkles on bedspreads
- Removing homeowner’s photos
- Closing the toilet seat
- Making sure couch pillows are adjusted
Planning and Shooting Your Real Estate Video
For each bedroom and bathroom in the house, you only need 2–3 shots for your real estate video production. That said, you’ll want to be sure to get enough shots of the most important rooms (like the kitchen and living room).
As for the number of outdoor shots you’ll need, that depends on the size and location of the house. You definitely want to get shots showcasing the front and back of the house, as well as any unique parts of the yard (i.e. garage, pool, etc.).
There’s no doubt that cinematic shots of the interior and exterior of the homes are important in the residential real estate industry. But to take that video to the next level, try adding aerial videography using drone footage. Capturing slow-motion outdoor shots using drone video highlighting the surrounding landscape will do the trick.
Tip: Don’t overfocus on the flaws or anything unsightly, but be honest if it’s there. You don’t want to hide it from viewers. By highlighting the property’s best features in a subtle, realistic manner, you’ll naturally you can demonstrate its presence while drawing attention elsewhere.
Going back to the list of things you’ll need... you might be wondering why we suggested a slider tripod specifically. When creating professional video content, the camera can be moved to create the illusion of walking through the house or of discovering something new. If you position your slider just outside a doorway, you can reveal a whole room. It’s a simple and aesthetically pleasing camera trick. But don’t worry if you don’t have a slider, you can always just pan the camera out.
The Art of Editing Real Estate Videos
Make sure that your real estate video production takes your viewers on a walkthrough journey as if they were taking a tour of the property. And while voiceovers can work well, background music is even better. It adds a feeling of professionalism and creates a more emotional connection. If you have a bit of a budget, you can hire a composer or license songs from royalty-free music sites.
To create high-end, professional videos, for your real estate marketing, you might want to consider investing in professional real estate videography. Some of the best real estate videos are crisp, smooth, and stable that make an emotional connection. That’s why quality video production is essential. If you’re not confident in your video skills outside of creating videos for social media, consider reaching out to professionals in real estate video production. In fact, we can help! Reach out to us today.
