Letâs face it: manufacturing doesnât always get the spotlight it deserves. Youâre doing incredible workâbuilding, innovating, and designing products that keep the world running. But itâs not always easy to communicate that to your customers. Creating a manufacturing video can bridge the gap between your company and your customers.
In the manufacturing industry, video is an invaluable tool for building credibility, showcasing innovation, and educating audiences. Itâs like your secret weapon. A good manufacturing video shows off your precision, highlights your processes, and helps you connect with customers, partners, and employees in ways words canât. Whether you want to explain a complex process, train your team, or impress potential clients, video makes it happen.
Letâs look at how a great video can impact manufacturing- the problems it solves, the best ways to use it, and the types of videos that work wonders for manufacturers.
Pain Points Solved by a Manufacturing Video
The manufacturing world has its unique challenges, but video can help tackle them head-on:
- Explaining Complicated Ideas: Your processes might be intricate and amazing, but they can often be hard to explain. A manufacturing video simplifies these complexities, making them accessible to a broad audience, easy to understand, and fun to watch!
- Proving Product Quality: Potential customers want proof of product durability and performance. You know your products are tough and reliable, but video can show the proofâstress tests, durability demos, and all the qualities your customers want to see.
- Building Trust: Videos of your facility, your team, and your processes provide a sneak peek at what goes on at your company. This gives customers and partners confidence that theyâre in good hands. In fact, most buyers say video is critical in building trust in a brand.
- Educating Your Team (or Clients!): Training manuals are okay, but videos are way better! Theyâre clear, engaging, and reusable for all kinds of training needs. And if your training is time-intensive, video streamlines the education process with precise, repeatable instructions.
- Standing Out in the Crowd: Letâs be realâmanufacturing is competitive. The good news is that 93% of marketers say video increases brand awareness! A standout manufacturing video will help you highlight your innovation and expertise, showcasing what makes your company special.
Most Common Uses of Video in Manufacturing
Thereâs no one-size-fits-all hereâmanufacturers can effectively use videos for all kinds of purposes. Here are a few of the most popular ones:
Facility Tours: Use a manufacturing video to take customers behind the scenes and show off your advanced equipment, efficient processes, organized workspace, or just how massive your operation is.
Product Demonstrations: Show your products in actionâhow theyâre made, how they work, what they do, and why theyâre the best choice out there. A quality manufacturing video can highlight your product's unique features and real-world applications.
Customer Testimonials: Let your happy customers do the talking! Real stories from real people build trust and credibility by emphasizing how your products solved their challenges.
Training Videos: Provide your staff with step-by-step instructions for operating machinery, maintaining equipment, or implementing safety protocols. Or teach your customers how to use your products safely and efficiently with videos that are easy to follow.
Marketing and Sales Videos: Almost 70% of people prefer to learn about a new product or service by watching a video, so use an engaging manufacturing video to show off your innovation and expertise in a way that leaves a lasting impression.
Trade Show Content: Draw people in, start conversations, and create a buzz around your booth with eye-catching, professional videos that showcase your best work.
Useful Types of Manufacturing Videos
Not sure where to start? These types of videos tend to pack the biggest punch in manufacturing:
- Live-Action Process Videos: Let your machines (and your team) take the spotlight! People love seeing how products come to life. Showcase the âhow itâs madeâ story by capturing your processes, machinery, and skilled workforce in action.
- Product Demonstration Videos: Instead of listing your productâs features and benefits, break them down in a product walkthrough video so customers can actually see why itâs a must-have. If your customers can visualize themselves using your product, they are more likely to buy it.
- Testimonial Videos: Put a face to your success stories with clients or partners who can vouch for your excellence. Let potential customers see (and feel) how your manufacturing expertise helped someone achieve success.
- Tutorial Videos: Streamline employee onboarding or educate customers on using your products. Training and safety tutorials are practical and effective manufacturing videos that ensure everyone knows what to doâand how to do it safely.
- Explainer Videos: Pair live-action footage with animations to make a complex product or process easy for clients or end-users to understand. Customers will be more confident in their decision-making, leading to stronger sales and fewer misunderstandings.
Examples of Manufacturing Videos In Use
Still not sure what a manufacturing video can do for you? Here are a few ideas on how manufacturers could utilize video production:
- Facility Tours: A metal-on-demand company gives a behind-the-scenes look at its production floor, complete with shiny machines and happy employees- emphasizing efficiency and a great work environment.
- Product Demonstrations: An industrial equipment maker shows their machine slicing through materials like butter- proving capability and helping potential buyers visualize use cases.
- Customer Testimonials: A composite materials supplier features a satisfied client explaining how their high-quality products improved product outcomes- providing social proof and building trust with potential clients.
- Training Videos: A manufacturer creates a series of short, step-by-step tutorials on maintaining their machinery, offering clear instructions, and reducing customer support calls.
- Trade Show Content: A steel manufacturer uses a high-energy video with motion graphics to attract visitors to their booth and start conversations with prospective clients- drawing new attention and sales opportunities.
Conclusion
Video is a must-have tool for the manufacturing industry. Manufacturing is all about precision, quality, and innovation. A manufacturing video is a compelling way to show that your business excels in all of the above! Whether youâre giving customers a peek inside your facility, training your team on complex processes, or demonstrating why your product outshines the competition, video lets you tell your story in a way that sticks.
Ready to show the world what makes your manufacturing business unique? Use video to elevate your brand, connect with your audience, and stay ahead of the competition. Levitate Media can help bring your vision to life with high-quality, impactful video production. Contact us to get started!
