Happy clients start with a clear mission. A powerful mission statement tells the world why your business exists, what you do, and who you are. It’s how you introduce yourself to clients, build credibility, share values, and highlight what makes you unique. This focus unites your team and customers. Happy clients, all around.
Why You Need a Mission Statement to Create Happy Clients
Your mission statement should accomplish the following:
- Tell your audience why you exist
- Showcase what makes your business different from others
Clearly articulating your goals allows you to differentiate your organization from similar companies and show why your business model is unique and your unique strengths compared to your competitors.
Critical elements in a mission statement
As you create your business’ statement, focus on the following:
- Value – What value does your organization bring to your employees and customers?
- Inspiration – Why should people want to work for or with your company?
- Honesty – Make your mission statement factual and true to your business.
- Specificity – Tie the statement back to your business.
Tips for coming up with a memorable mission statement
There are a few different schools of thought around what should go into creating a mission statement. However, there are critical do’s and don’ts that can’t be ignored, including:
- DO use present tense – Your statement should be firmly in the present; who you are and what you do is important to building credibility.
- DO be concise – Stick to who and what your business is, but keep it brief.
- DO be holistic – The statement can be kept broad while also being inclusive of your unique client base and team.
- DON’T limit yourself – Your business may be local now, but you will likely be reaching into a larger market in the future.
- DON’T be afraid of change– The business world is in constant flux, and if the statement no longer represents your business, it’s okay to redefine what makes your business your business.
You have a Mission Statement, now what?
After you’re confident with what you’ve created, feature your statement in places where others will see it and be inspired by your company values. Make sure your statement is highly visible around your office, on your website, and on marketing material you supply to your customers or employees. Your statement will provide a touchstone for unifying your organization and creating a strong framework for corporate values as well as serving as an anchor to your identity.
Frequently Asked Questions
- How does a strong mission statement improve brand storytelling?
It gives your brand clarity and emotional resonance. Levitate’s Brand Video Services help translate mission-driven messaging into compelling visual content that connects with audiences.
- Can video help communicate a mission statement more effectively than text?
Absolutely. A short video can bring your values to life with visuals, sound, and emotion. Levitate’s Explainer Video Services are perfect for simplifying and amplifying your message.
- Are there real-world examples of mission-driven storytelling in video?
In the Qventus case study, the client’s mission to improve healthcare was reflected in every part of the visual storytelling strategy.
- Where can I learn more about translating values into strong video content?
This blog on Company Website Introduction Videos shows how to introduce your brand in a way that immediately communicates purpose and builds trust.
Levitate is on a mission. It is to build and foster strong relationships with companies of all sizes and support their continually changing video needs. To learn more about how Levitate can help your brand develop a mission statement video as well as support any upcoming video development needs, contact us
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