Videos shape how people see your brand. They grab attention faster, explain ideas better, and leave a lasting impression. In fact, 92% of marketers say video delivers a positive ROI, and 89% credit it for stronger brand awareness.
So if you’re ready to stand out, it’s not about making just any video. It’s about creating the right one, with the right partner.
That’s where a professional video agency comes in. A skilled video production agency brings together strategy, storytelling, and creative execution to make your message clear and compelling. They handle everything, from concept and scriptwriting to filming, editing, and post production. Every detail is built around your goals.
If your goal is to boost brand awareness, increase engagement, or showcase your services, partnering with an experienced video production company can elevate your marketing far beyond a one-off campaign.
First, let’s break down what a video agency actually is.
Video Agency vs. Marketing Agency
What Does a Video Agency Do?
A video agency (sometimes called a video production agency) specializes in creating high quality video content. These teams handle every step of the process: concept development, scripting, pre production, filming, editing, and post production. Their focus is on delivering clear, engaging video assets that help your brand stand out and drive results.
You’ll often work directly with your video agency from start to finish. That means fewer layers, faster turnaround times, and more control over your project. Plus, with a dedicated team that lives and breathes video, you get a final product that matches your vision.
Want to see what a full-service video agency can offer? Explore our Video Production Services here.
What Does a Marketing Agency Do?
A marketing agency provides a wider range of services. They manage brand strategy, advertising campaigns, social media, digital marketing, and sometimes video, but video is just one part of their overall approach. Marketing agencies often work on a retainer basis, running campaigns across multiple channels for long-term clients. When it’s time for video, they may outsource to a specialist agency.
Which Should You Choose?
If you want high quality video content built for your business goals, go straight to a professional video production company. You’ll get direct access to the creative process, quicker delivery, and results you can measure.
The Impact of Video Content on Brand Elevation
Adding video to your marketing strategy is one of the fastest ways to level up your brand. Video builds trust, increases engagement, and can turn a passing viewer into a loyal customer. Here’s how it delivers real results:
Video Boosts Engagement
People don’t just prefer video, they expect it. People remember up to 95% of a message when it’s shown in a video, but only about 10% when they read it as text. Video holds attention, sparks interest, and gets your message across faster than any other format.
Video Grows Brand Visibility
Video content performs better on every channel, from LinkedIn to YouTube. According to HubSpot’s 2025 State of Marketing, 92% of marketers say video helps increase brand awareness. With social platforms now prioritizing short video clips and reels, high quality video content gives your brand more reach and visibility.
Pro Tip: The right video agency will help you choose the best formats, such as explainer videos, product demos, or social media videos, to match your marketing strategy and connect with your target audience.
Video Drives Conversions
Video does more than just look good. 88% of consumers say they have been convinced to buy a product or service after watching a video. Adding video to your landing pages or email campaigns can lift conversion rates, shorten sales cycles, and help buyers make confident decisions.
When you work with a professional video production agency, you are not just getting a video. You are building a stronger, more memorable brand.
Quick Fact: Google’s B2B Insights Report found that 70% of B2B buyers and researchers watch videos throughout their path to purchase, making video an essential part of the decision-making process.
Harnessing the Expertise of a Professional Video Agency
When you partner with a professional video production agency, you get more than a camera crew. You gain access to a dedicated team that knows how to turn your business goals into engaging video content.
A top-tier video agency blends creative vision with real-world marketing experience. Scriptwriters shape your message, videographers capture your story, and editors make every detail look polished and on brand. Throughout the entire production process, the focus is always on results, helping your videos drive measurable impact.
At Levitate, we guide you through every stage, from the first creative brief to final delivery. Our team brings:
- Years of experience across multiple industries
- High quality production and post production work
- Strategic planning that aligns video with your marketing goals
With the right video agency, you get a collaborative partner. You save time, reduce headaches, and get video content designed to help your business grow.
What Can a Video Agency Create for You?
A professional video agency can bring any vision to life. Here are just a few of the video types Levitate produces for clients across industries:
- Animated explainer videos
- Live action brand videos
- Social media ads and campaigns
- Customer testimonial videos
- Training and onboarding videos
- Product demo videos
- Event highlight reels and more
See examples of our work in our portfolio.
7 Ways a Professional Video Agency Helps Your Brand Succeed
Here’s how partnering with a video production agency gives your brand an edge:
1. Enhancing Brand Image with High Quality Video Content
High quality videos instantly boost your brand’s credibility. Wyzowl’s 2025 Video Marketing Report found that 91% of consumers say the quality of a company’s video influences how much they trust that brand. Strong visuals and sound help your message stick and make your brand more memorable.
Want to see what high quality video looks like in action? View our portfolio.
2. Accessing the Latest Technology and Resources
With Levitate, you do not need to worry about equipment, editing software, or keeping up with trends. Our team brings high-end cameras, sound design, and the latest animation tools to every video. Your brand gets fresh, professional content that stands out in any industry.
3. Leveraging Creative Expertise and Fresh Ideas
Every project is different, so we start by listening to your goals and brainstorming ways to bring your brand to life. Our creative team guides you from idea to final edit. You end up with content that feels original and moves your audience.
4. Saving Time and Maximizing ROI
Let us handle the moving parts. From kickoff to delivery, our project managers keep your timeline on track and your team stress-free. We help you get more value by repurposing your video content for your website, social media, and sales presentations—so every project drives ROI and saves you time.
5. Keeping Your Brand’s Message on Track
Consistency matters for every business. A professional agency makes sure your brand identity, visuals, and message are aligned in every video. This is key for B2B and corporate video production. See our approach here.
6. Maximizing ROI Through Repurposing and Strategy
One well-produced video can fuel your website, social media, and sales presentations. A smart agency helps you adapt your video content for every channel and audience. You get more value from every project.
Quick Tip: Repurpose your video content across your website, social media, and email to get more value from every project. One well-produced video can fuel dozens of campaigns.
7. Building Long-Term Partnerships for Ongoing Growth
A great agency becomes part of your extended team. The more you work together, the better they understand your brand, goals, and style. This relationship leads to stronger content and a video marketing strategy that keeps evolving.
Using a Video Agency Makes a Difference
Partnering with a professional video agency is a smart move for brands that want results. You get high quality video content, expert strategy, and a dedicated team that cares about your goals. This is how you stay ahead of the competition and make your brand memorable.
Looking for the best video production company? Contact our team today and let’s turn your story into your strongest asset.
Levitate Media has spent over 16 years helping businesses grow with high quality video production. Our expert team delivers fast turnaround, fair pricing, and pro-level creativity on every project. If you want videos that inform, inspire, and truly move your audience, let’s make it happen.
Frequently Asked Questions
Can I use both a marketing agency and a video agency?
Absolutely. Many brands work with both, a marketing agency for overall strategy, ad buying, or campaign management, and a video agency for high quality, creative content production. This combined approach helps you get the best of both worlds.
How is a video agency different from a marketing agency?
A video agency specializes in video production, while a marketing agency offers a broader mix of marketing and advertising services. Video agencies focus on creative storytelling and production, often working directly with your team for faster results.
Why should businesses hire a professional video production agency?
Professional video agencies bring expertise, creative strategy, and technical skills you might not have in house. This leads to high quality video content that boosts engagement, builds trust, and delivers measurable ROI.
What types of videos can a corporate video agency produce?
Corporate video agencies can create explainer videos, brand stories, training videos, testimonials, social media clips, and more. Every video is tailored to your brand’s goals and audience. Explore our corporate video production services.
How much does it cost to hire a video production agency?
Video production pricing depends on project scope, video length, and style. Levitate Media offers transparent, fair pricing and a range of packages for every budget. Get a custom quote or use our Video Pricing Calculator here.
To elevate your brand and start enjoying the perks of expert video production, think about contacting Levitate Media for your next video project. With the right team by your side, you'll be ready to tap into the full potential of video marketing and drive your long-term success in the digital world.
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