We, humans, are visual creatures. In fact, 90% of the data that’s transmitted to our brains is visual. Not only that but those visuals are processed 60,000 times faster in the brain than text. These stats are exactly one of the main reasons why animated videos are gaining popularity. Without a doubt, this type of video content can have a lasting effect on a viewer.
We’ve already discussed how explainer videos can be effective at educating your audience about your product or service. 96% of consumers watch explainer videos in order to gain more knowledge about a product or service. We’ve also talked about how animated videos can simplify complex concepts and keep your audience engaged. So when you combine the two, you are a force to be reckoned with. The more engaging your video is, the longer you’ll keep viewers watching, and the more information they’ll retain. By adding animations to explainer videos, you’re increasing the likelihood that your audience will remain engaged and become paying customers.
In this article, we’ll discuss how to choose an animation maker for your videos.
How Do You Create Animation Videos?
There are a few ways of creating animated videos. You could:
- Hire a professional production company
- Hire a freelancer
- Use an animation maker
The first two options have their benefits. Both production companies and freelancers have years of experience and expertise. They’ll not only know exactly what you need, but they can guide you through the entire process from beginning to end. However, if your budget is tight or a need a quick turnaround, what can you do? This is where an animation maker comes in.
Why Use an Animation Maker?
As we said previously, animation makers are great for those who have a tight budget or have a short turnaround. By using an animation maker, there’s no need to hire actors, scout locations, rent props, or deal with scheduling. Plus, it allows you to have complete artistic control at your fingertips and still get great video quality.
Things to Consider When Choosing an Animation Maker
First of all, one of the most important things to consider is how easy it is to use. You’ll want to make sure it’s both easy to operate and understand. If you have to spend 2 hours learning how to use the program, then another 2 hours implementing what you learn, then you’d probably be better off leaving it to the professionals. You have better, and more productive ways, to spend your time.
Depending on the type (and needs) of your video, these are a few other things you’ll want to consider.
- As far as graphics are concerned (shapes, colors, etc.), you’ll also want to see what is available. Are these graphics customizable?
- Can you add text? If so, what fonts are available? Remember to take into consideration the letter spacing, line height, text-shadow, border, and wrap options.
- Do you want to draw on your animation yourself? If you do, make sure to see if there is a drawing feature.
- What about templates? Do you have the option to edit animated templates? Can you customize them to meet your needs?
Before simply choosing the first animation maker you see, spend some time thinking about the features that are important to you. We’ll list 4 animation makers as a starting point.
Video Animation Maker: Our Top 4
As far as animation video makers go, Canva is great for beginners, especially for infographics and social posts. Because social media posts with videos get viewed 48% more than those without videos, Canva is a popular tool among writers, coaches, entrepreneurs, and other freelancers. Both free and premium plans are available.
From bounce to fade, there are 14 different animation types you can choose from, and your design will move instantly! You can add movement to your graphics in just one click. Just add the animation, and then download it as a gif. That’s it.
With PixTeller, you can create unique and professional animated effects with short animations. Each element of a timeline frame can be customized with different colors, scales, positions, rotations, and opacities. As well as changing the frame properties, you can also change the animation background.
As soon as your video is done, polished, and saved, you’ll have it available for sharing on your social media channels (or embedding it in your website, blog, or email).
PixTeller’s video templates can be tailored to your needs, or you can create your own animation.
3. Appypie Design
It’s easy to create character animations for explainer videos using the animation maker Appypie Design. By adding facial expressions to animated characters, you can really make them come to life!
Animated videos made with Appypie can be made even more engaging by adding voiceovers. An even cooler feature is the "auto lip-sync feature." This syncs up the audio with the cartoon’s speech, making it easier to follow along with the character’s speech. If you ask us, this is perfect for explainer videos.
Appypie offers its cartoon app maker app for both Android and iOS.
Moovly is also another great animation maker for explainer videos, online video courses, presentations, and even product launches! From Free to Enterprise, there are several plans to choose from, but if you’re thinking about trying out the free plan, here are some things to expect:
- Add your own videos, sounds, and images
- Browse through their media libraries
- Choose from over a million free images, sounds, or stock videos
- Produce videos and presentations with ease
- Directly upload your videos to YouTube, Vimeo, or our Moovly Gallery
Not quite sure where to start with your video creation or video production? Not a problem. We can help if you’re looking for professional videos for your business. Our experienced team has created hundreds of customized videos, and we can help you with your animated video or motion graphics project. No matter what you need, we are here to help. Contact us today!