If you’ve spent more than 30 seconds on the internet lately, you’ve definitely seen some motion graphics examples in action.
It might have been a product demo, a scroll-stopping social ad, or a quick explainer video that made sense of something confusing. These animated visuals are everywhere, and for good reason.
In a world packed with content, motion graphics help brands stand out. They turn complex ideas into simple stories. They make stats more exciting, messages more memorable, and videos a lot more clickable.
This blog highlights 10 of the best motion graphics video examples for business. You’ll see real-world videos, learn what they’re for, how they were made, and why they work.
What Are Motion Graphics?
Motion graphics are animated design elements that bring static visuals to life. They’re used to guide viewers, highlight key points, and turn dry content into something more dynamic.
You’ll often find motion graphics examples in explainer videos, product overviews, or social ads. You’ve likely seen them in everything from app demos to annual report videos.
They combine graphic design with animation to deliver clear, visual storytelling. Instead of reading a long slide deck or skimming a dense webpage, your audience gets to watch the message unfold, making things easier to follow and a whole lot more memorable!
Motion Graphics vs Animation: What’s the Difference?
Motion graphics and animation are related, but they’re not the same.
- Animation typically involves characters and storytelling. It’s more cinematic and often narrative-driven.
- Motion graphics are used to deliver information. They move visual elements like text, shapes, and icons to reinforce a message or explain a process.
If your goal is to clarify, not simply entertain, motion graphics animation is often the better choice.
Why Businesses Need Motion Graphics in 2025
In 2025, motion graphics are set to become a go-to tool for businesses. And it’s easy to see why.
They help brands:
- Break down complex topics into bite-sized visuals
- Grab attention in crowded feeds
- Communicate across channels like web, mobile, and social
- Scale content across teams, campaigns, and formats
Businesses can use motion graphics to teach, sell, pitch, and connect. But ultimately, these videos help turn mindless scrollers into attentive viewers.
Types of Motion Graphic Videos For Business
Not every motion graphic video looks the same. And that’s a good thing.
The most effective motion graphics are built around the message, the audience, and the platform they’re made for.
Here are four popular styles businesses are using in 2025:
1. Infographic-Based Motion Graphics
These infographics are designed to present data, processes, or timelines in a way that feels visual and engaging. Instead of overwhelming viewers, you guide them through the story step by step.
- Best for: Reports, annual recaps, data-driven presentations, pitch decks
- Why it works: It helps people retain numbers and patterns by showing, not telling.
2. Kinetic Typography
Kinetic typography is all about animated text. Words shift, stretch, bounce, or appear in rhythm with voiceovers or music. It’s bold, focused, and perfect for grabbing attention.
- Best for: Short-form ads, quotes, announcements, social media posts
- Why it works: It delivers strong messages quickly without relying on voiceover or visuals alone.
3. 3D Motion Graphics
This is where motion graphics examples get a little more immersive. 3D motion graphics let you rotate, zoom, and explore products or ideas with depth and realism.
- Best for: Product showcases, tech explainers, virtual walk-throughs
- Why it works: It gives your content a high-end feel and brings products to life without needing physical footage.
4. Simple Motion Graphics
Not everything needs to be complex. Sometimes, minimal design with clean transitions does the job better. These simple motion graphics are effective and easy to produce at scale.
- Best for: Startups, internal videos, mobile-first campaigns, app demos
- Why it works: They’re quick to build, easy to watch, and perfect for brands that need to stay agile.
10 Best Motion Graphics Examples for Business
These motion graphics examples all have different functions and flair, but they all have motion graphics worth checking out!
1. Intel | AI Everywhere
Purpose & Context
This motion graphic shows how AI works in everyday life. The goal is to make artificial intelligence feel approachable and useful, even for viewers without a tech background. It’s part brand awareness, part education, and all about building trust in what AI can actually do.
Style & Techniques
Vivid icons and a bright, consistent color palette over live-action footage. Bold shapes create transitions between scenes, but mid-video, the graphics shift to bring attention to moving parts and key features. A confident voiceover combined with simple motion graphics makes this complex topic feel accessible.
Why It Works
It takes a big, often confusing subject and breaks it into clear, everyday examples. The pacing is quick, the visuals are focused, and the graphics tie it all together. It doesn’t get technical, it just gives people a clear sense of what AI looks like in real life- all in under 2 minutes!
2. Airbnb | Breaking Down Walls
Purpose & Context
This video highlights Airbnb’s core values of inclusion, empathy, and human connection. It’s not about promoting listings or features- it’s about building emotional resonance with the audience. The goal is to position Airbnb as a company that helps break down barriers.
Style & Techniques
Soft, hand-drawn-style visuals with flowing transitions and kinetic typography. Metaphors (like walls breaking) bring the message to life in a simple, symbolic way. Calm narration paired with emotional background music keeps the tone reflective and heartfelt.
Why It Works
Not all business content needs to be product-focused to make an impact. This video tells a values-driven story that feels human, not corporate. The motion design supports the message, helping viewers connect on an emotional level- something that’s often more powerful than a product pitch.
3. The American Red Cross | Extreme Heat
Purpose & Context
The Red Cross lays out essential instructions for surviving extreme heat in a clear and accessible story-driven video. Its purpose is to turn a list of important tips into an approachable guide so viewers feel empowered, not overwhelmed.
Style & Techniques This mix of live-action and animation shows a real ALS interpreter in front of an animated outdoor scene. Clear and colorful 2d graphics reinforce the narration and cleverly interact with the on-screen interpreter. The scene and colors shift with the story, subtly changing the feeling from being hot to cool, emphasizing the main message.
Why It Works
These types of motion graphics examples use bite-sized animated sequences to make each tip memorable and keep viewers engaged. Consistent iconography, colors that evoke sensation, and smooth pacing create the perfect balance between creativity and clarity. Plus, using ALS to make the video more accessible is eye-catching and inclusive!
4. Slack | Communication Without Chaos
Purpose & Context
This motion graphics video example shows how Slack’s app cuts through inbox overload by organizing conversations into channels and threads. The goal is to turn a feature list into an engaging visual about clearing the clutter.
Style & Techniques Colorful, clean 2D animation shows clusters of shapes tumbling around the screen before snapping neatly into organized patterns. Bold geometric designs in Slack’s logo colors and kinetic typography combine with smooth scene transitions to keep the flow energetic and guide your eye to key actions.
Why It Works
Slack’s motion graphic turns a software demo into a clear story. Animated metaphors -like overflowing inboxes transforming into organized channels- grab attention and clearly illustrate the shift from chaos to order, all without complicated images or technical jargon.
5. Ahrefs | What Is Ahrefs?
Purpose & Context
Ahrefs needed a quick, friendly intro to their SEO toolkit that welcomes beginners. This video breaks down core features and stats into bite-sized chapters so viewers understand what each tool does and why it matters to their SEO strategy.
Style & Techniques The motion graphics video example blends playful line art and doodles with bold typography and animated infographics. Key phrases pop in contrasting colors, while simple icons (like a magnifying glass) and “hand-drawn” lines bring attention to the Ahrefs dashboard mock-ups and features.
Why It Works
With abstract symbols and animated dashboard demos, this video bridges “what” and “how” of Ahrefs’ software. Viewers get a feel for what the tool does and how to use it. The consistent color scheme and rhythmic animations break the tech into small, memorable chunks and create a visual story that’s easy to follow.
6. Vizio | D-Series Promo Spot
Purpose & Context
Vizio turned to 3D animation and striking motion graphics to spotlight their new product’s sleek design and unique features in a fully controlled environment. By skipping live footage, they keep every shot polished, ensuring the TV and its features remain the center of attention..
Style & Techniques
Realistic 3D renders, vivid colors, cool transitions, and eye-catching kinetic typography make this video stand out. Smooth camera moves rotate the TV and zoom into key details. Crisp text slides on screen to name specs, while subtle lighting shifts and soft reflections give each angle depth and drama.
Why It Works
This video feels premium from frame one—no background clutter, just the product in all its glory. The dynamic camera work keeps viewers hooked, and on-screen callouts make specs instantly clear. It’s product marketing that showcases (and convincingly sells) both style and substance.
7. Cloudcover | Cybersecurity Platform
Purpose & Context
Cloudcover offers high-tech cybersecurity cloud infrastructure services. This concept can be pretty abstract, so they needed an explainer video that conveyed their innovation and technical strength but worked for both technical and non-technical audiences.
Style & Techniques
Sleek animation with digital-style linework and shapes creates a high-tech, futuristic aesthetic. A bright blue palette runs throughout, enhancing the cyber theme and making the moving text and visuals pop. Creative graphics reinforce the platform’s intelligence and scope.
Why It Works
This video makes complex cybersecurity feel cutting-edge but still accessible. It delivers a clear message without diving too deep into jargon. This motion graphic example of B2B communication positions Cloudcover as a forward-thinking leader in the tech space.
8. Google | Welcome to the Gemini Era
Purpose & Context
Google launched this video to showcase its Gemini AI technology in a way that felt cutting-edge and human-centered. The goal was to go beyond technical explanations and instead highlight how their AI enhances everyday experiences.
Style & Techniques
Live-action footage blends with bold, energetic motion graphics to build momentum and excitement. It features fast-paced editing, a well-known upbeat song, fluid transitions, and the use of the Gemini sparkle icon as a consistent animated motif.
Why It Works
The combination of real-world footage and dynamic animations makes the AI tool feel fresh and innovative. The graphics highlight unique features without feeling too complicated. This motion graphic example is a compelling way to show the human and high-tech sides of Google AI.
9. Mailchimp | 150 New & Updated Features
Purpose & Context
Mailchimp created this motion graphics video to introduce a boatload of new and exciting software features. The videos needed to educate viewers on a lot of different information, without feeling overwhelming, or even worse...boring.
Style & Techniques
Bold kinetic typography combines with unique transitions and animated infographics. The recognizable “Mailchimp” yellow keeps the video on brand. Animation is fast-paced and has no narration, but the sharp graphics and upbeat music make it easy to follow.
Why It Works
Mailchimp brings its functionality to life with this motion graphic video. The clear images and bold lettering draw attention to new features, and the use of their logo color keeps Mailchimp top of mind. They did a great job of highlighting exciting new elements and keeping the viewer engaged.
10. HID Global | SIGNO Launch
Purpose & Context
HID Global created this motion graphics video to explain its signature line of access control readers in a way that would resonate with both technical and general audiences. The aim was to reinforce the brand’s authority while keeping the message approachable and easy to follow.
Style & Techniques
A sleek combination of kinetic typography, clean geometric animation, and a consistent color palette aligned with HID’s branding. Smooth transitions and crisp visuals keep the content focused and digestible.
Why It Works
By using engaging motion graphics instead of dense narration or jargon, the video builds clarity and trust. It strikes the right balance between simplification and sophistication, making identity security feel important and understandable.
Creating High-Impact Motion Graphics for Business
Creating motion graphics isn’t just about making things move. It’s about using movement to communicate clearly and drive results, and here’s what to keep in mind:
- Start with one clear message. Know what you want viewers to learn, feel, or do. Keep it focused; one video, one idea.
- Keep it short and punchy. Aim for under 90 seconds. Trim the fluff and make every second count. Attention spans are short; your video should be too.
- Design for silent viewing. Most people scroll with the sound off. Use bold text, captions, and clear visuals to tell the story.
- Match the motion to the tone. Serious message? Use clean, slow movement. Playful vibe? Go bold with color and animation.
- Repurpose everything. Break long videos into shorter clips, GIFs, or slides. Get more content mileage from one great asset.
Tools to Create Moving Graphics
Behind every smooth animation or slick transition in these motion graphics examples is a powerful tool (and a skilled designer using it).
Here are some common motion graphics tools:
After Effects
Adobe After Effects is the industry gold standard. It’s used by pros to animate text, build transitions, and create detailed motion graphics from scratch.
- Why it’s popular: Endless flexibility, plugin support, and control over every frame.
Cinema 4D
If your motion graphics need a 3D edge, Cinema 4D brings in depth, lighting, and realism. It’s a top pick for product showcases and immersive visuals.
- Why it’s popular: It delivers cinematic-quality animation without needing a film crew.
Vyond, Animaker, and Similar Platforms
Need something fast? Tools like Vyond and Animaker make animation more accessible with templates and drag-and-drop features.
- Why it’s popular: Great for teams without in-house designers or big budgets. Perfect for internal videos, startups, and marketing teams.
How Levitate Media Can Help
Motion graphics that look great are one thing. Making sure they actually drive results is another.
At Levitate Media, we specialize in motion graphics video production that does both. Our team blends creative storytelling with strategic thinking to deliver content that’s clear, effective, and made to perform. Every project is built around your goals, your message, and your audience. No cookie-cutter templates!
We can help bring your ideas to life with:
- 2D animation videos for explainer content and brand storytelling
- 3D animation videos for product showcases and immersive visuals
- Infographic and data-driven videos that make your message stick
- Branded intros, social media cuts, and repurposed formats that give your content more reach
Conclusion: Amplify Your Message with Motion Graphics
Motion graphics aren’t just a trend; they’re a smarter way to communicate.
They simplify complex ideas, strengthen brand storytelling, and keep your audience engaged across every screen. The best motion graphics examples don’t just look flashy. They build a narrative to explain, persuade, and connect.
Whether you need to create a short explainer, showcase a product, or lead a full campaign, motion graphics give your content the flexibility and creative edge it needs in 2025.
Now that you’ve seen what’s possible, it’s time to start thinking about bringing motion into your own content strategy.
Let’s Make Your Message Move! If you're ready to use motion graphics to create high-impact content, Levitate Media is ready to help. Explore our motion graphics services or reach out to start your next project.
