Video Production Services: What You Need to Know to Help Your Business
As more and more companies see the benefits of video production services – beyond just digital marketing – demand for it has been increasing over the years. And the need for high-quality video within budget-friendly production is fueled by virtual training, recruiting, live events, and video being an essential asset in a company’s marketing strategy.
Did you know…
Here at Levitate Media, we have produced over 10,000 live and animated videos over the past decade. And we’ve done so for clients of all sizes and industries. Leveraging the right technologies and platforms and having an experienced team have enabled us to perfect and streamline our production process for our clients.
Well, enough about us (for now)…
Videos That Production Companies Create
Companies specializing in video production services can develop a wide variety of video content. Full-service video production can create videos that will impress your audience, whether it’s for social media or email marketing. Rocketing your video marketing strategy to the next level.
Corporate Video
When you hear the phrase “corporate video” you may have flashbacks to long, boring, videos full of corporate jargon. Well, these types of corporate videos are a thing of the past. Corporate videos are the perfect tool to share your company story and connect with your audience more deeply as well as help promote your services and products to a large audience.
In fact, these types of videos can also be used to:
- Create corporate training videos
- Grow your video marketing strategy
- Maintain internal contact for project management
- Highlight profiles of senior staff and employees
With that, here are some of the most common types of corporate video content you'll come across with video production services:
Explainer Videos
You may or may not be familiar with the power of explainer videos. If you’re the latter, brace yourself. An astounding 96% of users watch videos that explain more about a product or service before deciding to make a purchase. And almost 90% of users use videos to help make decisions about products (that’s the power of video!)
Having a video explaining how a new product or service works is a good way to attract future customers (especially when it comes time to launch!).
Testimonials
As you know, videos can help build trust and create an emotional response. But they can also give an inside look into what it’s like working with you and your brand.
- 79% of consumers have looked at a video testimonial to get a sense of the company, product, or service.
- About 2/3 of consumers report that they are more likely to buy after watching a video showing how a business or product helped someone similar to themselves.
- About 47% of people believe testimonial videos give them a better idea of how a product or service works.
Pro Tip Using “pre-scripted responses” can ruin your attempt at creating authentic content. Your final video will have a greater sense of authenticity if you ask questions that encourage a conversational response.
Recruitment Videos
You remember what an interview is like… Observing the office space and people around you, feeling nervous. It’s a daunting time! Recruiting videos are the perfect solution to these worries:
- Showcase your culture
- Describe your company’s mission and values
- Promote your company with a personal touch
- Communicate consistently with potential recruits
As an added bonus, you’ll save time sifting through resumes. It will be much easier to find the right match if you speak directly with the types of candidates you want to hire.
There are also different styles you may encounter, including:
3D Animation and Motion Graphics
In a nutshell, animation videos are pretty short and sweet. But they’re also highly effective. Need an animated explanation of a difficult concept? Simple! To help you make your ideas more tangible, here are a few tips:
- Prepare well-written scripts and read them out loud
- Providing a solution to a customer’s problem
- Maintain a sense of brand identity
- Finish with a strong call-to-action
Any concept can be brought to life with a little help from video production services.
Pro Tip You should get a final read from the voiceover artist you cast before production. You should estimate around 130 words per minute of voiceover. Oh, and don’t forget about character design! Animators generally rig characters for motion during production.
Live-Action
The term “live-action video” is pretty self-explanatory. It refers to any video content that is not animated. Video productions of this type typically involve casting talent or colleagues and are filmed on location.
You can use videos like this to showcase your company’s leadership or to demonstrate how your products work.
Pro Tip You can easily implement your storyboard by using the schedule and shots list you create in pre-production, bringing us to our next point…
How Do You Plan for Video Production?
We use the same three ‘P’s for corporate video production that we use in all of our other videos:
- Pre-production
- Production
- Post-production
Though it’s often forgotten, there’s a fourth ‘P’. That is called the production brief.
A production brief serves as the backbone of your production. These should be prepared whether you’re producing the video in-house or a professional video production company is being contracted.
There’s no need for lengthy production briefs (heck, they may not have a lot of creative details!). But they should address:
- The purpose of the video you are producing
- How you define your target audience (and please take the time to get specific!)
- The key points you’d like to convey in the video
- Where you’ll be hosting the video online (for use on your site, on presentations, social media ads, and promotional videos)
- In what ways do you expect the video to achieve its goals
We discuss the four Ps in more detail in our blog, Corporate Video Production: Using Video to Help Grow Your Business. There, you can get a detailed breakdown of what to expect during each phase of production.
Video Production Companies: 3 Things To Consider
Hire Scalable Video Production Services
If you have a lot of videos on your marketing calendar, you want a production company that can scale and handle everything at once. This also means you won’t be spending time re-explaining your brand every time you have a video to produce.
YOU decide when your video(s) should be produced, not the production company.
In order to help our clients increase production, we work alongside their internal production teams.
Work With a Company That Has Variety in Video Styles
Nothing’s worse than a lack of originality. You know, making each product video look just like the next. Making your copywriting and creative design compelling is key to holding the attention of your audience.
Your customers will likely lose interest in you if you continuously use the same style of video every time – or if you blend in with others. That’s why working with a company that has variety in its video production services is something important to consider!
Choose Video Production Services That Can Simplify Complicated Subjects
It’s no secret that there’s a lot of noise out there in the online world. Video helps communicate complex ideas with succinct messaging and impactful visuals, cutting through the noise.
You want to choose a team that’s well experienced in communicating brand messages clearly and effectively.
What Is the Cost of Making a Professional Video?
Levitate Media produces a broad range of video content for companies of all sizes, so this answer depends on a few factors such as:
- The type of video (i.e. promo video, music video, video ads)
- Duration of the video shoot
- The production process
We can’t speak about the video services that other companies offer. But the cost of our one-minute animated videos ranges between $5,000 and $10,000+ as standalone productions.
Our experience has taught us each client will have different tastes and objectives for their video. So we provide guidance and expertise throughout a video project.
Check out our portfolio to see for yourself!
Do you still have questions about video production services? Whether you need help with scriptwriting, search engine optimization (SEO), or video editing, feel free to contact us! We’d be glad to answer any questions you might have.
