Using Videos to Build Your Personal Brand on LinkedIn

Still treating LinkedIn like a digital résumé? You’re leaving real opportunity on the table.

It’s no longer just for job seekers - it’s one of the most powerful platforms for building a personal brand, growing your network, and creating real business opportunities.

But if you’re just posting the occasional article or random update, you’re not getting the results you could be.

What sets you apart now? LinkedIn video.

It builds trust, shows your personality, and earns way more engagement than static posts. And the best part? You don’t need a studio or a script to make it work.

In this guide, you’ll learn how to build a simple yet effective LinkedIn video strategy, plus the best types of videos to post and the key practices that make them stand out.

Why LinkedIn Is a Powerful Platform for Personal Branding

LinkedIn has evolved. A lot.

It’s no longer just the site you visit when job hunting. Today, it’s a hub where professionals build authority, form connections, and shape their careers.

What makes LinkedIn different from Instagram or Facebook?

It’s all business. People come here specifically for professional insights and genuine networking.

When you post valuable content, you’re reaching a highly engaged audience. They’re not just scrolling for entertainment. They’re here to learn, connect, and take action. The content that gets the most attention? Video.

And LinkedIn knows it. That’s why the platform prioritizes video content in its algorithm. Videos tend to get more visibility in the LinkedIn feed, which means more comments, more shares, and more reach overall.

Is LinkedIn Good for Personal Branding?

Absolutely.

People trust the content they see here because LinkedIn still feels professional and intentional. Posting thoughtful videos shows you’re not just informed, but also approachable and real. That combo builds credibility fast.

And here’s the best part: you don’t need a big budget or ad spend. LinkedIn video has a strong organic reach, especially when you post consistently.

Why Video Works Best on LinkedIn

Ever wonder why videos grab your attention more than text?

It’s simple: we’re wired to connect with people, not posts. When we see a face and hear a voice, it builds familiarity, and more importantly, trust.

That’s exactly why video is such a powerful tool for building your personal brand.

Builds Trust Through Face-to-Face Connection

People like to do business with people, not company sites.

Posting a LinkedIn video lets your audience see you as a real, approachable person. They pick up on your body language, your enthusiasm, and your authenticity.

Demonstrates Confidence and Expertise

Speak confidently about your expertise, share genuine thoughts and insights, and people will instantly see you as credible. Being able to connect your face, voice and tone with your thought leadership makes it way easier to remember who you are (and more likely to share with others that might like it as well).

That’s how video helps position you as a go-to expert in your field.

Increases Reach and Engagement

LinkedIn wants people to spend more time on the platform. And guess what keeps users glued to their screens?

Video content.

LinkedIn’s algorithm prioritizes video. Posts with video are more likely to appear in the feed, and they tend to keep users watching longer.

That extra visibility leads to more views, comments, and shares. And that engagement means more meaningful conversations, leads, and opportunities.

Best Types of Personal Brand Videos for LinkedIn

Not sure what kind of video to post?

You’re not alone, and the good news is, you don’t have to overthink it. These five video types are proven to build trust, grow your network, and position you as a leader in your space.

Each one serves a purpose, and you can rotate between them depending on your personal goals.

1. Introduction or “About Me” Video

A great starting point for anyone new to your profile.

Use this video to briefly share:

• Who you are
• What you do
• Who you help

Keep it simple and conversational.

Example:
"Hey, I’m Alex, a branding consultant. I help startups build brands people actually love."

2. Thought Leadership or Industry Insights

Share quick insights, current trends, or tips in your area of expertise. These videos build credibility and help your audience see you as someone who knows their stuff.

Example: "Here are three key trends shaping digital marketing in 2025."

3. Behind-the-Scenes or Day-in-the-Life

People love seeing what goes on behind the curtain. Share your daily routine, workspace, or creative process. It humanizes your professional brand.

Example: "Want to know how I prepare for client pitches? Here’s a quick look"

4. Client Testimonials or Success Stories

Nothing builds trust like real results. Ask clients to share their wins on camera, or tell a short story about how you helped solve a problem.

Example: "Here's how we helped our client double their leads in three months"

5. Opinion or Response Videos

Got something to say about trending news or a popular LinkedIn post? Post a short, thoughtful response video to spark conversations.

Example: "I recently saw a trending article about remote work, and here's what I think"

Each of these formats fits easily into a well-rounded linkedin video strategy. You don’t need to use all five, just start with one that feels natural and build from there.

Remember, consistency beats perfection every time.

Tips for Creating Engaging Videos

Creating engaging video content doesn’t have to be complicated.

What matters most is being clear, consistent, and human. You don’t need fancy gear or a big budget, just follow these simple tips to make videos people actually want to watch.

Keep It Short and Valuable (30–90 Seconds)

LinkedIn isn’t Netflix. You’ve got limited time to grab attention, so keep it focused.

Aim for videos that are about a minute long. Deliver one idea clearly and wrap it up before your viewer clicks away.

Add Captions and Use Subtitles

Most people scroll LinkedIn with the sound off (think offices, commutes, or cafés).

Adding captions makes your videos easier to watch anywhere, anytime. It also improves accessibility and keeps more people engaged.

Start Strong

The first three seconds decide whether people watch or scroll past.

Start with something interesting: a bold statement, a surprising fact, or a question your audience cares about.

Speak Authentically, Not Scripted

You don’t need a teleprompter. In fact, reading from a script can make you sound robotic.

Use bullet points if you need a structure, but keep your delivery conversational. The best videos feel like a quick chat, not a rehearsed monologue. After all, authenticity always resonates and helps you connect on a more human level.

Use LinkedIn Native Video Uploads

Always upload your videos directly instead of linking from YouTube or other sites. Native uploads perform better because they load faster, look cleaner, and are more likely to show up in people’s feeds.

Plus, the algorithm gives a little extra love to content that keeps users on the platform.

These simple video best practices help make your content more memorable and more likely to get seen.

If video still feels intimidating, just start with the basics. A clear message and an honest delivery go a long way. 

And if you want to turn it up a notch and produce a pro video for your brand, support with scripting or visuals, our video production team can help turn your message into a standout video.

What NOT to Do

Making videos is one thing. Making sure they land? That’s another.

Here are a few common mistakes and how to dodge them:

• No hook. Don’t start slow. Lead with a bold idea or question.
• Post and ghost. Stick around. Reply to comments. That’s where the real networking happens.
• Overediting. This isn’t a commercial. You’re a real person, show it.
• Talking only about you. Flip the script. Talk to your audience, not just about yourself.

Avoid these, and your videos won’t just get watched, they’ll get remembered.

How to Work with the LinkedIn Algorithm (Not Against It)

Posting is step one, but if you want your video to actually get views, you’ve gotta play nice with the algorithm. Luckily, it’s not rocket science.

Here’s how to give your content a solid boost:

• Post native videos. Upload directly to LinkedIn, not YouTube.
• Timing matters. Aim for mornings (8–10am) or midweek (Tues–Thurs).
• Get early engagement. Stick around after you post, reply to comments fast (but try not to be first)
• Start conversations. Ask a question in your video or caption to invite comments. LinkedIn loves back-and-forth.
• Keep people watching. Short videos with strong hooks = more visibility.

These small moves tell LinkedIn your content is worth promoting. The result? More eyes. More reach. More results.

Quick Tools to Make Video Creation Easier

No gear? No problem. These tools keep your videos simple and scroll-stopping:

• CapCut / InShot | Quick mobile editing
• Descript  | Edit video by editing the transcript (yes, really)
• Submagic / Captions.ai  | Auto captions that don’t look like robot text
• OpusClip  | Turns long videos into snackable clips
• Repurpose.io  |  Share your videos across platforms without starting from scratch

Keep it lean. Keep it real. These tools help without overcomplicating things.

Real Examples of Personal Branding Through Video

Still not sure what kind of LinkedIn video works best? Let’s look at some real examples (or ones you can easily recreate).

Real People Using Video on LinkedIn (the Right Way)

Here’s how different pros are making it work:

1. Justin Welsh – The Solo Creator King

• Style: Personal advice + daily bite-sized tips (usually 30–90 seconds)
• Tone: Calm, confident, slightly rugged (in a “been-there-done-that” way)
• Content: Lessons on solopreneurship, building a one-person business, mindset shifts
• Result: Built a 7-figure solo business — 500k+ LinkedIn followers, tons of inbound leads, and passive digital product sales

See Justin's LinkedIn

2. Josh Braun – The Story-Driven Sales Coach

• Style: Short storytelling and conversation breakdowns (under 2 minutes)
• Tone: Friendly, relatable, straight to the point
• Content: Real-world examples of how to sell smarter without sounding pushy
• Result: Grew a huge following, became a top sales coach, and runs sold-out sales workshops

See Josh's LinkedIn

3. Sahil Bloom – The Wisdom Dropper

• Style: Insightful, mini-lectures (often whiteboard explainer style)
• Tone: Inspirational, calm, polished
• Content: Business advice, mindset shifts, entrepreneurship lessons
• Result: Built a huge LinkedIn + Twitter/X audience, launched a multi-million-dollar fund, massive personal brand

See Sahil's LinkedIn

You don’t need a studio, just your phone and a message. Whether it’s a quick tip or behind-the-scenes moment, using video on LinkedIn helps you connect in ways text never could. 

Turn on your LinkedIn creator mode and start building your presence with purpose. Start simple. Your audience is ready.

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Still not sure what kind of LinkedIn video works best? Let’s look at some real examples (or ones you can easily recreate).

Real People Using Video on LinkedIn (the Right Way)

Here’s how different pros are making it work:

1. Alicia, the Friendly Expert
   Style: Bite-sized how-to tips (under 1 minute)
   Tone: Casual and clear
   Content: Weekly advice videos shot at home
   Result: Builds trust and inbound DMs for consulting
   
   
2. Jared, the Behind-the-Scenes Builder
   Style: Day-in-the-life clips
   Tone: Raw and real
   Content: Startup life, meetings, product dev
   Result: Stronger audience connection with the person behind the brand
   
   
3. Sam, the Storyteller
   Style: Client success stories
   Tone: Professional and motivating
   Content: Short videos with captions and clear takeaways
   Result: Increased credibility and leads via DMs

You don’t need a studio, just your phone and a message. Whether it’s a quick tip or behind-the-scenes moment, using video on LinkedIn helps you connect in ways text never could. 

Turn on your LinkedIn creator mode and start building your presence with purpose. Start simple. Your audience is ready.

How to Build a LinkedIn Video Strategy That Grows with You

Posting one video is great. But if you really want to grow your brand, you need a plan.

Here’s how to build a strategy that not only works but evolves as you grow.

• Pick 2–3 topics you want to be known for. These are your content pillars.
• Post once or twice a week. Use themes like “Tip Tuesday” or “Behind-the-Scenes Friday.”
• Track what works. Look at comments, shares, and DMs to see what resonates.
• Batch record when you can. It saves time and makes repurposing across platforms easier.

As your brand grows, your strategy should evolve with it - updating to meet the needs of your audience and highlighting the trajectory of your brand.

How Levitate Media Can Help You Create Personal Brand Videos

Starting your LinkedIn video journey can feel a little intimidating.

Even if you know what you want to say, filming, editing, and making it all look professional takes time. And when your personal brand is on the line, you want to get it right.

That’s where Levitate Media comes in.

If you’re going for professional polish, our brand video production services help you create videos that look sharp, sound clear, and can be used all over your marketing channels. If you want less production overhead, our remote record services can help you create thought leader pieces with strategy and consistency. 

So whether you're an executive, entrepreneur, or creator, Levitate Media can help you produce video on LinkedIn that feels authentic and gets results.

Start here to see how we can bring your brand to life.

Final Thoughts: Be Seen. Be Heard. Be Remembered.

Here’s the truth: you don’t need to be a video expert to make an impact on LinkedIn.

A LinkedIn video isn’t about being perfect. It’s about being real. 

And with more professionals turning to video content to learn, connect, and grow, there’s never been a better time to start.

Stick to a simple video linkedin video strategy, follow the basics, and just start talking. The more you do it, the better (and more confident) you’ll get.

When it comes to building a personal brand, video is how you get seen, get heard, and most of all, get remembered.