Looking for an invaluable tool to help your healthcare organization educate, inspire, and connect with people? In a field where clarity and empathy are essential, well-produced healthcare videos can provide important information while conveying compassion, fostering trust, and forming a deep bond with your audience.
If you work in healthcare, you know what an important role the industry plays in our world. You treat pain and illness, advance medical innovation, and tackle significant health challenges like pandemics and chronic disease. Ultimately- you save lives. You also know that the heart of healthcare isn’t just about medicine—it’s about people. It’s about empowering people, building confidence, and forming strong connections. However, with challenges like limited face-to-face time, complex medical data, and the prevalence of misinformation and internet “advice,” forming those connections can be difficult. Making a healthcare industry video can help meet those challenges.
Whether you’re helping patients navigate their journey, training staff to deliver exceptional care, or explaining a complex treatment in simple terms, video has the power to connect and communicate in a way that truly resonates. Let’s explore how video can impact the healthcare industry, including the challenges it solves, the most common uses, and the types of videos that work best.
Challenges Solved with Healthcare Videos
The medical field can sometimes be complex and overwhelming, which creates unique challenges for healthcare organizations. Video can help overcome many of these obstacles:
- Building Trust: People want to know they’re in good hands, and feeling a personal connection can make all the difference. With video, you can introduce your team, showcase your facility, and share real stories that make patients feel like they already know and trust you—even before their first visit. A healthcare industry video is a simple but powerful way to turn your services from clinical to personal. They show that you genuinely care about the people you serve.
- Lending Guidance: Pamphlets and training manuals can be useful, sure—but let’s be honest, they’re not exactly exciting. Videos, on the other hand, grab attention and are much easier to follow. Whether you’re explaining new software to clients or showing your team updated protocols, video makes the learning process way more engaging and memorable. In fact, studies show that people only retain 10% of a message when reading text but retain 95% of a message when watching a video!
- Providing Clarity: Medical procedures and treatments can be tricky to navigate. Between complicated medical jargon and different levels of patient understanding, it’s easy to become overwhelmed or confused. And when that happens, it can lead to stress, anxiety, and patients not sticking to their treatment plans. A healthcare industry video lets you break down treatments into easy-to-understand visuals, helping patients feel informed and empowered.
- Making Connections: Healthcare is deeply personal. Video gives you the chance to connect with patients on a very human level. By putting a face to a name, showcasing your team’s compassion, or giving a glimpse into your organization’s culture, you show that you’re not just providing medical care—you’re genuinely invested in their well-being and creating a sense of trust and comfort.
- Increasing Awareness: Whether spreading the word about preventative care, offering new healthcare services, or running awareness campaigns, a healthcare industry video is the perfect way to connect with a bigger audience. It grabs attention, keeps people engaged, and helps your message stick. According to research in 2024, 95% of businesses observe an improvement in brand awareness through the use of video marketing!
Great Ways to Use Video in Healthcare
The healthcare industry is full of opportunities for video to make a big impact. Here are some of the most common areas where video can really shine:
- Patient/Client Testimonials: Real stories from real people can have a powerful impact. These personal videos not only show the value and effectiveness of your healthcare solutions but also make your industry more human and relatable. This creates an emotional connection with prospective patients and clients, proving that your healthcare organization is worth their consideration.
- Staff Testimonials: The healthcare industry is hardworking and always in demand. Testimonials from your staff can share benefits, culture, company mission, and create a great sense of community. These videos can skyrocket your recruitment efforts and make you stand out among potential new employees.
- Staff Training: Organizations can use a healthcare industry video to train all kinds of staff and medical professionals. You can explain new equipment or policies to your sales team or demonstrate medical procedures and techniques to doctors. A great healthcare video provides a standardized training process that your team can review at their own pace. This helps ensure everyone is on the same page.
- Health Campaigns and Awareness: Video is an awesome way to get the word out about important health issues, prevention programs, and awareness campaigns. It’s quick, engaging, and something people will want to share. This makes it easier to deliver important messages to a wide audience and encourages people to take action in a way that static text or images can’t
- Marketing and Branding: Whether it’s showing off your services, introducing the doctors and staff, or sharing patient success stories, a healthcare industry video is a great way to build trust and really connect with potential customers. It lets them see the real people behind the care, making them more comfortable and confident in choosing your services.
- Medical Procedure Demonstrations: Using animation or live footage, these healthcare industry videos can break down complex procedures into easy-to-understand steps. This helps reduce anxiety and build trust with patients. But it doesn’t stop there—these demonstrations are also great for training staff and giving business associates the confidence to explain your services to clients.
- Virtual Tours: A video tour of your facility can help patients feel more comfortable with your location before their visit. It helps reduce any anxiety by showing them exactly where to go, who they’ll meet, and what to expect. This makes the whole experience less intimidating. This also applies to potential hires and onboarding staff! Let them explore the workspace, meet the team, and get a feel for the culture before they even start.
- Patient/Client Education: A healthcare industry video is a fantastic way to explain things to patients and clients, like how a procedure works or what to expect during treatment. A well-made healthcare video can even help people understand complex medical topics or equipment. Breaking things down visually makes these concepts much easier to understand. And the best part? Videos can be accessed on demand, saving you time and resources.
- Follow-up Care: If you’ve ever had a procedure or surgery, you know that recovery often comes with worries and questions. Follow-up care videos are a great way to give patients step-by-step instructions and reassure them that everything’s going smoothly with their aftercare.
Pro Tip: When you’re making videos, always keep accessibility in mind. Add subtitles or offer translations and culturally relevant content that will make a world of difference for patients and clients who need them! Check out this example made for Elap Services.
Effective Types Videos for the Healthcare Industry
A healthcare industry video can come in many formats. To make an impact, you need to choose the right type of video to address your goals. Here are some video types you can use in the healthcare sector and situations where they are effective:
Testimonial Video
A short video where real people share their personal experiences and positive outcomes from using a product, service, or receiving care.
These videos are powerful tools for establishing trust and credibility in the healthcare sector. The positive experiences and outcomes from real people offer reassurance, inspire hope, and create personal connections by highlighting the human side of your business. A well-crafted testimonial video can significantly influence the decision-making process of prospective patients or clients. They can also play a crucial role in attracting and recruiting talented healthcare professionals. You can highlight a supportive work environment, opportunities for professional growth, and the overall sense of fulfillment that comes with a career in healthcare.
Educational Video
A type of video designed to inform and teach viewers about a specific topic or concept or simplify complex information.
Use educational videos to empower patients in the healthcare industry with knowledge. Think “preventative care tips” or “post-treatment recovery guidance.” These healthcare industry videos help improve outcomes and encourage proactive health management. They also build trust by showing that your organization is invested in educating and supporting patients every step of the way.
Culture Video
A video that highlights the values, mission, and personality of a business and gives a sense of what it’s like to interact with or be part of that organization.
Give people a behind-the-scenes look at what makes your healthcare organization tick with a culture video. From your team’s passion to the values that drive your mission, this type of healthcare industry video can attract patients and clients who share your vision and potential hires who want to be part of your story.
Promotional/Commercial Video
A video created to highlight a specific service, campaign, product, or program to attract attention and drive action.
Looking to get the word out about your healthcare organization? A well-crafted promo video is the perfect tool! In healthcare, promotional videos can focus on introducing a new treatment, showcasing advanced technology, or promoting a wellness program. They grab attention, spark interest, and connect with potential patients or partners. This engaging, polished content leaves a lasting impression.
About Us Video
A video that introduces your organization, sharing its story, mission, and what sets it apart.
A personal introduction to your healthcare facility can make all the difference in helping you stand out from the crowd and turn curiosity into confidence. An “about us” healthcare industry video shows the people behind the care, the values that drive your work, and the unique aspects of your services. It's all about making your organization relatable, trustworthy, and memorable.
Product Demonstration Video
A video that showcases how a product works, its features, and the benefits it provides.
Whether it’s a cutting-edge medical device, an innovative treatment, or a life-changing product, video helps you break it all down in clear, concise visuals. Show how it works and why it matters in a way that’s easy to understand.
Explainer Video
A short, informative video designed to break down complex topics or concepts in a simple, easy-to-understand way.
Complex medical topics can be intimidating, but explainer videos simplify things. Use live-action, animations, or a mix of both to walk patients or staff through treatment plans, procedures, or new tech step by step. The goal is to make complicated ideas more accessible, helping patients, staff, or even business partners feel more informed and confident.
Examples of Healthcare Videos in Action
Not sure how these videos could work for you? Here are some ideas to get you started:
- Testimonials: A cancer center shares a heartwarming video of a patient ringing the bell to celebrate being cancer-free, with the patient recounting their positive experience.
- Culture Videos: A hospital highlights its community-focused care team, showing candid moments of staff working together and engaging with patients.
- About Us Videos: A pediatric clinic creates a welcoming video featuring friendly doctors and a kid-friendly tour of their facility to ease parents’ minds.
- Product Demonstrations: A medical device company showcases a user-friendly insulin pump, walking patients and providers through its setup and daily use.
- Explainer Videos: An orthopedic surgeon explains how a knee replacement surgery works, using animations to illustrate the procedure step by step.
- Promotional/Commercial Videos: A wellness center runs a video campaign promoting its preventative health checkups with engaging visuals and upbeat music.
- Translation/Localization Videos: To ensure inclusivity, a hospital created a Spanish-language version of its “How to Prepare for Surgery” video.
- Educational Videos: A general practitioner shares a short, engaging video on managing diabetes, offering easy tips for patients to follow at home.
Conclusion
Healthcare is all about trust, communication, and connection, and video is the perfect way to bring that to life. Healthcare industry videos can be invaluable tools for educating and informing patients, promoting health awareness, and even marketing healthcare services and opportunities. From patient testimonials to training content, video helps healthcare organizations reach their audience with empathy, clarity, and impact.
Ready to make your message heard, build trust, and create stronger bonds with your audience? Levitate Media is here to help you create professional, meaningful videos that resonate with your patients, staff, and community. Let’s work together to tell your story. Contact us today!
