Let’s be real—selling products online can feel like shouting into the void sometimes. You’ve got a marketable product, but how do you make people actually see it, let alone buy it? The answer is within reach: Create a product video! These marketing gems can do wonders to get your products noticed by showing them off in action (and convincing people they need what you're selling). Think of a product video as your ultimate sales pitch but with less “sales pitchiness” and no awkward handshake.
Here’s a look at why you need them, what they are, and how to create product videos that convert customers and elevate your brand.
Why Your Business Needs a Product Video
We know people are busy and distracted, and let’s face it: they’re tired of reading endless product descriptions. But give them a video, and suddenly, you’ve got their attention. Whether you're selling fitness gear, tech gadgets, beauty products, or even a service, a well-made product video can be the difference between a curious shopper and a loyal customer.
That’s because product videos do more than just show off your items - they bring your products to life. If you're on the fence about whether you need a product video, here’s why they’re an absolute must for your business:
- People love videos: Most of us would rather watch a video than read a long block of text. And when it comes to deciding what to buy, data shows that consumers find videos really helpful. In fact, 73% of customers surveyed said they were far more likely to make a purchase after watching a product video.
- More engagement, less effort: A good product video grabs attention quickly and keeps viewers engaged way longer than text or photos alone. And the best part? Videos are mobile-friendly, so they don’t even have to put their phones down to watch.
- Video builds trust: Have you ever purchased something online and worried that the picture may not accurately represent the product? Well, product videos alleviate that worry! They provide a realistic view of how a product works, how it looks, and what it can do. This builds confidence and trust with customers—both big-time factors in making a sale.
- Showing is better than telling: A product video shows the unique value your product offers and how it can make the viewer's life better. It highlights key features, functionality, and that special something that sets it apart. You're not just telling your audience about the product; you're showing them why they need it. This evokes emotions, forms connections, and drives purchases.
- SEO Boost: Most people watch videos to learn about products and services, but if people can’t find your products, they can’t buy your products. Luckily, search engines love videos. Having a product video on your website or YouTube helps your SEO, meaning you’re more likely to pop up when people search for what you sell.
What Exactly is a Product Video?
Ok… so we know we need them, but what exactly is a product video? A product video is a short, engaging clip that showcases what your product does, how it works, and why people need it in their lives. Think of it as a visual pitch where you’re not just describing your product- you’re showing how awesome it is in real-time. The purpose is to let your audience know what they’re getting and why it’s worth buying.
Whether you’re zooming in on key features, walking through a step-by-step demo, or showing how everyday customers use your product, the goal is the same: provide a compelling and easy-to-understand story about *your product here* . These videos help your audience get a true sense of what you're offering without reading long descriptions or guessing how it works. In short, a product video is your best salesperson—working 24/7 (with no coffee breaks)!
Types of Product Videos
Do you know which products really benefit from product videos? All of them! Ok, there may be a few that wouldn’t work, but you get the idea. Not all product videos are created equal, however. Depending on what you’re selling, where your customers are on their journey, and how creative you’re feeling, there are a few different types of videos you can experiment with.
Mixing up these types of videos keeps your content fresh and lets you reach different audiences in different ways. Here’s a breakdown of the most popular ones:
- Demo Videos: This is the classic product video. It shows your product in action, walking viewers through how it works step-by-step. Demo videos are perfect for complex products where you really need to show off the features and explain the value. It’s like a mini how-to guide that gets people saying, “Ooohhh, I need this.”
Consideration stage: At this point, people already know they have a problem, and they’re comparing solutions. Demo product videos provide a hands-on feel, helping them make a more informed decision.
- Launch Videos: Launch videos are your big “ta-da!” moment for a new product or service. They’re designed to introduce your product to your target audience, giving a quick, high-level overview of the key features, benefits, and why it's worth getting excited about. These product videos are all about building buzz and getting people interested while also showing off what makes your product valuable.
Awareness stage: Launch videos grab attention and build excitement. This attracts new customers and creates a sense of urgency or curiosity around your product.
- Explainer Videos: These are similar to demo videos but with more of a focus on the why rather than the how. Explainer videos dive into what your product does and why it’s beneficial. They highlight key features and answer the big question: “Why do I care?” These videos are great for introducing a new product or technology that might need a bit more explanation to get your audience on board.
Awareness and consideration stages: In the awareness stage, an explainer product video introduces your product by explaining what it does and how it solves a problem. In the consideration stage, these videos provide more details about features and benefits, helping move customers toward a decision.
- Lifestyle Videos: These videos go beyond just showing the product—they show it in a real-world scenario. Whether it's someone sipping coffee from your travel mug or hitting the gym in your activewear, lifestyle videos help customers imagine how your product fits into their own lives. It's about selling the vibe as much as the product.
Awareness and consideration stages: Lifestyle product videos emphasize the experience. They tap into emotions and help potential buyers visualize how your product could enhance their life.
- Testimonial Videos: There’s nothing more convincing than a happy customer singing your product’s praises. Testimonial videos feature real users (or influencers) sharing their experiences and explaining why they love your product. It’s like word-of-mouth on steroids. Seeing someone else rave about your product builds trust and gives potential buyers the confidence to hit “add to cart.”
Decision stage: Potential customers who are close to buying might need a final nudge. Hearing real customers rave about their experience gives buyers confidence that your product delivers on its promises and can push them over the line.
Tips and Tricks for Creating Product Videos
I can only assume you're ready to run out and make an awe-inspiring product video! But before you push record, here are a few tips to make sure your video hits all the right marks and gets people excited about what you’re selling.
- Know Your Audience: Tailor your video’s style, tone, and message to your target customer. Are they looking for a quick, easy rundown? Do they want a deep dive into every feature? Make sure you are speaking directly to the audience you are trying to reach!
- Show, Don’t Tell: Nobody wants to sit through a sales pitch. Instead, focus on showing how your product works and how it’ll make your customer’s life easier/better/more fun. Try to let the product do the talking.
- Keep It Short: Aim for a video that's between 1-2 minutes. If you can say it in 60 seconds or less, that’s even better! Cut the fluff and get straight to what matters. Focus on how your product solves a problem or delivers value. Think about what you want people to remember after watching your video.
- Invest in Good Visuals: You don’t need Hollywood effects, but high-quality visuals go a long way. Trust me, no one’s buying the products in a grainy, low-budget video. In fact, 87% of consumers say video quality impacts their trust in a brand!! Using good lighting, clean backgrounds, and quality editing will help your product look great on camera. To get the most out of your product video, consider the benefits of professional video production services.
- Tell A Story: People love stories. Even a simple storyline, like how your product fits into a customer's daily routine, can make a video more personal and engaging. A product video isn’t just about listing features- it’s about connecting with your audience. When viewers can see themselves using your product, it becomes way more relatable and, ultimately, more tempting to buy.
- Use a Call to Action: Don’t leave your audience hanging! Always include a clear CTA at the end, whether it’s “Shop Now,” “Learn More,” or “Get Yours Today.” Decide what you want the viewers' next step to be, and make it easy for them to take it.
- Add Captions: You want people to be able to watch your product video no matter where they are. Sometimes, that means on the subway, watching their phone with the volume down. Adding captions ensures your message is loud and clear, even on mute. It also makes your video accessible to more people, such as those with hearing loss or processing disorders.
Bottom Line
Product videos aren’t just your average marketing tool. These videos can take your business to the next level. Whether you’re launching something brand new, showing how your product works, or letting your customers sing their praises, product videos can grab attention and turn viewers into buyers. From quick demos to in-depth explainers, the possibilities are endless, and so are the rewards. Bottom line? If you’re not using product videos, you’re missing out on an opportunity to skyrocket sales and build stronger customer relationships.
Ready to create product videos that truly connect with your audience? With the right balance of creativity and strategy, you can tell your brand’s story in a way that captivates and converts. Let Levitate Media help you bring your vision to life - contact us today to get started on your product video!
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