The days of relying solely on pitch decks and long email threads are over. B2B sales has evolved, and B2B videos are leading the charge. Whether you're trying to explain a complex solution, build trust with a prospect, or speed up your sales cycle, the right video can do the heavy lifting for you.
When used strategically throughout your sales process, videos don't just make things clearer - they help you connect on a human level and, ultimately, close more deals.
Why B2B Videos Help Close Deals
Think of video as your secret sales weapon. Done right, it checks all the boxes: share information, address objections before they come up, and most importantly, connect with people.
Hereâs why it works so well in B2B:
- Builds credibility and trust - A polished video with your team or real customers shows that you're the real deal. Itâs not just you saying youâre great, itâs proof.
- Makes the complex feel simple - Got a product or service thatâs tough to explain? Video breaks it down visually, making it easy for decision-makers to âget it.â
- Keeps attention where it matters - People are busy, and long emails get skimmed (if theyâre even opened). A 60-second video with a killer hook? That gets watched. In fact, HubSpot reports that video content is the most engaging format across platforms.
At the end of the day, even in B2B, you're still talking to people. People who want to understand, feel confident, and make smart decisions. Video helps them do all three.
Where to Use Videos as a B2B Company
You donât need to reinvent your sales process - just layer in video where it can add clarity, personality, and momentum. Here are some smart (and often underused) spots to drop in B2B videos:
On Your âThank Youâ Pages
Someone just downloaded a white paper or booked a demo? Perfect time to show a friendly face.
- Give a warm, authentic âthanksâ from a team member
- Suggest next steps: maybe a related case study or a 2-minute product overview
- Leave a memorable impression - itâs a moment to reinforce trust
In Sales and Follow-Up Emails
The inbox is crowded. Video helps you stand out.
- Use a short video thumbnail in your email - people are more likely to click
- Explain your offer in a clear, visual way that supports your message
- Personalize it! Even a 30-second âHey [FirstName], I made this for youâ goes a long way
đ This benchmark report by Campaign Monitor shows video can boost email click-through rates by up to 300%.
In Your Email Signature
Yes, even your signature is a chance to build connection.
- A quick âMeet [Your Name]â video adds a human touch to every email
- Bonus points if it links to other useful content like FAQs or a short demo
- This is subtle, but it builds familiarity over time, and familiarity drives trust
On Product or Service Pages
Letâs not make people scroll through walls of text.
- Drop an explainer video at the top of your product pages
- Handle objections before they even bring them up
- Keep them on the page longer and move them closer to a decision
In Sales Pitches or Proposals
Swap out another static slide for a video that explains your approach, tells a customer success story, or walks through your process visually. It adds punch and polish.
- A short explainer or intro video helps get your message across clearly, confidently, and shares your prop faster.
- Drop in a client testimonial clip to back up your claims with a real voice (and face) to build trust instantly.
- Most pitches rely on words and slides. A smart, well-placed video makes your proposal more engaging and memorable. Youâll stand out from your competitors
On LinkedIn (Yes, Really)
Social proof meets strategy. Share B2B videos like:
- A product walkthrough tailored to a vertical
- A success story with real results
- A short thought leadership clip on a trend you're solving
đ LinkedInâs own research shows that video gets 5x more engagement than other types of content on the platform.
Best B2B Videos To Close Deals
Thereâs no one-size-fits-all. Your video strategy should reflect your goals, your offer, and your buyer journey. Here are some tried-and-true formats we love for B2B companies:
Explainer Videos
B2B explainer videos are the go-to for simplifying the complicated, and turning âwhat is itâ into âI need it!â
- Break down your product, service, or process visually
- Perfect for landing pages, email outreach, or sales decks
- Great for industries like SaaS, healthcare, or manufacturing where clarity = confidence
Product Demo Videos
Let your product speak for itself.
- Show the interface, key features, and real-world use cases
- Help buyers visualize how it works and why itâs valuable
- Answer common objections upfront
Customer Testimonial Videos
Let your happiest clients do the selling.
- Highlight a real problem + real solution = instant credibility
- Bonus points if the client is in the same industry or role as your target audience
- Keep it natural - unscripted always wins here
Employee Introduction Videos
Especially helpful for sales, support, or onboarding teams.
- Humanizes your company
- Builds trust before a call even happens
- Shows your culture and professionalism in an approachable way
Case Study Videos
Go deeper than a testimonial. Walk through the full journey.
- What was the problem?
- What did you do?
- What was the result?
Turn that into a 2-minute story that sells for you over and over again.
FAQ or Objection-Handling Videos
Proactive and powerful.
- Answer the questions that typically hold deals back
- âHow long does implementation take?â or âWhat makes you different from X?â
- You can even embed these directly in your proposals
Livestreams & Webinars
These build real-time engagement and authority.
- Host product launch events
- Run panel discussions with your team and clients
- Offer Q&A sessions on hot industry topics
Thought Leadership Clips
Show off your expertise.
- CEO commentary on an industry trend
- Short âtip of the weekâ videos from your team
- Use for LinkedIn posts, nurture campaigns, or landing pages
Partner with Levitate Media to Create Standout B2B Videos
If you're ready to make video a bigger part of your strategy, thatâs where we come in.
At Levitate Media, we specialize in B2B videos that actually moves the needle. No bloated agency overhead. No confusing processes. Just a seasoned team that knows how to turn your goals into smart, effective video content.
Weâve helped businesses in SaaS, healthcare, finance, manufacturing - you name it - create videos that drive engagement, build trust, and close deals faster.
Letâs make something awesome together. Weâll help you build a B2B video plan that delivers.
