Turning a Drop Test

into a Press-Ready Product Demo

When SquareTrade asked us to create a video for the Samsung S25 Drop Test, we knew it had to be more than just a fall, it had to stick.

In just one day, we combined live-action footage with animated overlays to bring the drop to life. A mixed-media approach gave the story energy, contrast, and clarity, turning a routine demo into something people would actually want to watch.
Watch the video

The Challenge

We Signed Up For

SquareTrade came to us with a clear ask: create a standout video to showcase the Samsung S25 Drop Test. They needed something bold, visual, and built to grab attention, a product demo that felt as dynamic as the phone itself. So we got to work crafting a concept that mixed real-world impact with visual storytelling that hits.

Production, With Purpose

To elevate the story beyond the screen, our team designed custom style frames and animated sequences that added energy, clarity, and a bit of playfulness. These visuals didnā€™t just support the message, they made it pop.
We shot both indoors and outdoors to give the video dynamic range, contrast, and a cinematic edge. Every angle was carefully chosen to highlight the drama of the drop, slow-mo splashes, tight product shots, action moments. All in a single shoot day.

Strategic? Absolutely. Epic? Also yes.

Spoiler:

It Worked!

The launch made instant noise:
  • A perfect combo of bold visuals and real product stakes that earned attention and engagement.
  • 143K+ YouTube views and counting
A perfect combo of bold visuals and real product stakes that earned attention and engagement.

Their words, Not Ours

The Levitate team was an absolute pleasure to work with.

Yessica went above and beyond to ensure our video was creative, high-quality, and went out of her way to come up with cool ideas on set. She was extremely communicative and just an overall sweet spirit. We loved working with the team as a whole and we feel they really helped us elevate our updated breakability video. I hope to work with Yessica and team on our next project in the future, if she'll have us! I have worked with a lot of production companies in my career, and she is one of the best producers I have ever had the pleasure to work with. THANK YOU!!!

Sarah Minnerly, Creative Director

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